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  • 1. , , MSc, Marketing Skywalker.gr 22 2013

2. , , MSc, Marketing Skywalker.gr marketing; marketing , , , , , , . 2013, Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) 3. , , MSc, Marketing Skywalker.gr marketing Marketing ( ) ( ) ( ) 4. , , MSc, Marketing Skywalker.gr marketing marketing : marketing . marketing : marketing , , . marketing : marketing . , (, , social media, ..) marketing . 5. , , MSc, Marketing Skywalker.gr , . branding . : , , . marketing 6. , , MSc, Marketing Skywalker.gr marketing, : ; 7. , , MSc, Marketing Skywalker.gr , . 8. , , MSc, Marketing Skywalker.gr Marketing (Marketing Research): Marketing , marketing . , marketing, , marketing, marketing marketing . marketing , , , , . 2004, Marketing Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. (Approved October 2004) 9. , , MSc, Marketing Skywalker.gr Email Newsletter Social media ( bloggers) Marketing 10. , , MSc, Marketing Skywalker.gr 11. , , MSc, Marketing Skywalker.gr ; . , . . , . 12. , , MSc, Marketing Skywalker.gr . . . ; 13. , , MSc, Marketing Skywalker.gr 14. , , MSc, Marketing Skywalker.gr ; , (Unique Selling Point); ; ; ; ; ; ; ; 15. , , MSc, Marketing Skywalker.gr ( ); 16. , , MSc, Marketing Skywalker.gr ; : : : - - 17. , , MSc, Marketing Skywalker.gr : , ; . . 18. , , MSc, Marketing Skywalker.gr : , . : . , . , . (, , , ) : 3%-5% . 19. , , MSc, Marketing Skywalker.gr , 3 : Media Shop 20. , , MSc, Marketing Skywalker.gr . , . , . , . . , , . 21. , , MSc, Marketing Skywalker.gr : , . , , . : . , . , . : . . (call-to-action): , , . . : , , . 22. , , MSc, Marketing Skywalker.gr 23. , , MSc, Marketing Skywalker.gr Visual site 24. , , MSc, Marketing Skywalker.gr , , : . , : , , ! (, ). . . 25. , , MSc, Marketing Skywalker.gr 26. , , MSc, Marketing Skywalker.gr 27. , , MSc, Marketing Skywalker.gr , ( ) , . , ! . . . . , 2-3 . / , /! : ! 28. , , MSc, Marketing Skywalker.gr . 1-2 , . , , . (.. , , ). ; ; , : ! 29. , , MSc, Marketing Skywalker.gr , ! 30. , , MSc, Marketing Skywalker.gr 31. , , MSc, Marketing Skywalker.gr 32. , , MSc, Marketing Skywalker.gr 33. , , MSc, Marketing Skywalker.gr Chipotle https://www.youtube.com/watch?v=aMfSGt6rHos 34. , , MSc, Marketing Skywalker.gr


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