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In this work it is substantiated a new approach to the investigation of evolution of sea-son variations of performance actions of tourist firms. It consists in analytical fitting of datapreliminary smooth over sliding time — averaged series corresponding exponent and post-estimation evaluation influence on season and permanent component.
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Given article describing problems of the improvement of management the marketinggoods, services and financial control. Author considered particularities of managerial systemmarketing as well as provision advantage on rival. The Marketing sale of product was con-sidered from the other stand - in the light of the market offer and demand. Also showed upmain premiseses, which necessary to take into account during provision of efficiency of thecontrol the planning of sales.
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