2015

,

, ,

, ,

,

?

c (creativity)m , (mass)*

e (experience) **

* , .

** , .

c = me2

()

-

, .

, ,

.

,

.

,

.

,

-,

,

,

,

.

.

.

Dr. Larry G. Richards

Everyday Creativity: Principles for Innovative Design

?

?

, !

!

!

?

1. =

2.

-

1. ,

. .

2. , .

,

.

3.

, .

.

-

-

?

, .

- , .

, .

.

.

.

.

,

.

.

.

.

http://www.youtube.com/watch?v=NugRZGDbPFU

: Majaro (1992)

1. , , , , - .

2. : , .

3. .

4. .

5. , , , .

,

,

,

,

, , . nvergere, .

. divergere, .

, , .

:

, .

.

, , , .

, , .

.

, , .

, ,

:

1. .

2. , , .

3. .

4. , .

1. . , , , .

2. .

3. .

:

, .

.

.

, .

. .

.

.

.

.

.

:

1. ,

,

.

2. ,

. .

3.

,

.

.

1. .

2. . .

3. , .

:

1. .

2.

.

3.

.

4. , .

:

1. .

2. , , .

3. .

4. , .

?

?

Why?

Why?

Why?

Why??

?

?

??

?

?

?

?

?

:

, -

( )

SCAMPER , 1997

Substitute -, , , ,

Combine , , ,

Adapt , -, , ,

Modify , , , ,

Put , - ,

Eliminate , ,

Reverse , , , -

.

))) , .

, .

, , , .

, .

. .

.

.

- , .

. , , .