Confidence for online purchasing desicions

About Dressformer

2

Dressformer delievers functions of physical fitting room to online shoppers

Innovative 3D virtual fitting technology with thehighest quality of visualisation. Cost-effective, scalableproduction of 3D clothing. The technology was developed by the group of 20 professionals includingPhD level computer scientists, physical simulationspecialistis, fashion designers, 3D garment modellersand software developers

Dressformer Inc. is a Delaware company, establishedin 2013. The company is the owner of all IntellectualAssets. Central office is located in Los Angeles

What is Dressformer?

3

Dressformer creates a personalizedavatar for each user matching his/herbody proportions.

Plugin creates 3D twin is designed foronline demonstration of style fits.

Dressformer is the service that opens up new opportunities for brandsto attract new users and increase loyalty of existing customers.

Chest:

Underbust:

Waist:

Hips:

Thigh

Height:5’ 4’’

35.4’’

28.1’’

25.2’’

36.4’’

18.6’’

Realistic

Fast

Easy

4

Open mannequin Set parameters Fit different apparels

Fitting process

We provide:

Service of new opportunities! Dressformer is a multifunctional Value Added Service opening up

new opportunities for e-commerce development.

The service is available for all platforms

Development of a virtual fitting room on the website Demonstration of goods in 360° formatCapability of Ulta Zoom to demonstrate textures Visual and text recommendation of the size Apparel Brand promotion through social networks (Look sharing)Possibility of choice between static postures anddynamic posturesBig data analysis

5

Technology: value for users

Proximity time and inventory independent shopping

1) Identi�cation of the bestmatch, tight and loose looks

3) Out�t creation that includesapparel, footwear andaccessories

4) to feel a fabric by means ofhigh lmresulution images

2) Real time remote shopping with friends and family

6

Visualization

7

8

"The innovation of our teams, combined with our values, isthe reason we have grown." (Rob Demartini) Dressformer is the most advanced and reliable partner-teamfor New Balance transformative innovation in Online retail

Global innovation leadership

The virtual fitting rooms is a unique service that

Enables global proliferation of pro�table online retail

Con�dence for online purchasingdescisions

Brand recognition andclient's loyalty

Unlocks opportunities for apparel,footwear and accessories cross-sale

Establishes global innovation leadership in online retail

Pilot Project for Transformative Innovation

9

New Balance ONLINE RetailCon�dence in

Fit, Style & Look

Dressformer’s�tting room

Joint Development Team

Consumer Valued Parameters Analysis

Voice of NB eCommerce = Voice of DF Fitting

3D Apparel, Footwear & Accessories Inventory

Pilot online store (server) testing

Implementation decisions

Let's challenge theconventions

of the industry!(Jim and Anne Davis)

10