Transcript
Page 1: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

解釋名詞• Key Terms– Business Intelligence

– Chap. 2, P. 79

Page 2: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

綜合題• List three systems for linking the enterprise– Enterprise system (ERP)– Supply chain management systems– Customer relationship management systems– Knowledge Management systems

– Chap.2, P. 81

Page 3: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List the three interrelated changes in technology area of the new themes in business use of information systems

• 列出管理資訊系統的新事件中,在技術領域有三種互相關聯的變化– The emerging mobile digital platform– The growth of online software as a service– The growth of cloud computing

• P. 36, chapter 1• 頁 7, 第一章

Page 4: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List any 3 of Strategic business objectives of Information systems

• 策略性企業目標1. Operational excellence2. New products, Services, & Business models3. Customer & Supplier Intimacy4. Improved Decisions Making5. Competitive Advantage6. Survival

– Page 42, Chapter 1– 頁 14, 第一章

Page 5: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List the three dimensions of information systems

• 列出資訊系統的三個面向– Organizations– Technology– Management

• P.48, chapter 1• 頁 22, 第一章

Page 6: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List any 3 key organizational complementary investments which are required to optimize returns from information technology investments

• 提高資訊科技投資 所需的互補性組織資產– Supporting organizational culture– Appropriate business model– Efficient business processes– Decentralized authority– Distributed decision-making rights– Strong IS development team

– P. 57, chapter 1– 頁 33, 第一章

Page 7: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List 3 typical business processes for the sales and marketing functional area of business

– Identifying customers– Making customers aware of the product– Selling the product• P. 73, table 2-1, chapter 2• 頁 49, 表 2-1, 第二章

Page 8: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List the 3 components of DSS• 要素– Data source• Internal: TPS, MIS• External: stock prices, competitor’s prices

– Variety of MODELS to analyze data– User-friendly software (interface)• P. 78, paragraph 3, chapter 2• 頁 55, 第二段 , 第二章

Page 9: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List the 4 Enterprise applications• 企業應用系統– Enterprise systems– Supply chain management systems– Customer relationship management systems– Knowledge management systems• P. 82, chapter 2• 頁 61, 第二章

Page 10: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List any 3 collaboration and communication systems as vital management tools for jobs in today’s global economy

• 協同合作與溝通系統– Internet-based collaboration environments– E-mail and Instant messaging– Cell phones and smartphones– Social networking– Wikis– Virtual worlds

• P. 90. chapter 2

Page 11: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List 3 disruptive technologies• 顛覆性技術– Microprocessor chips– Personal computers– PC word processing software– World wide web– Internet music services– PageRank algorithm– Software as web service

• P. 113, Table 3-1, chapter 3• 頁 96, 表 3-1, 第三章

Page 12: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List the 4 dimension of organizational resistance• 組織抗拒

• P. 119, chapter 3• 頁 103, 第三章

Page 13: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List the 4 generic strategies for dealing with competitive forces which is enabled by Information systems

• 要使用資訊科技與系統才能發揮效用的四個一般的策略– Low cost leadership– Product differentiation– Focus on market niche– Strengthen customer and supplier intimacy

• P. 124, chapter 3• 頁 109, 第三章

Page 14: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List the 3 building blocks of network-based strategies

• 網路策略– Network economics– Virtual company model– Business ecosystems• P. 134, chapter 3• 頁 122, 第三章

Page 15: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List the 2 companies which use data from multiple sources to create information on individuals

• 從事個人資料蒐集的網際網路公司– DoubleClick– ChoicePoint• P. 154, (profiling), chapter 4• 頁 146, 輪廓描繪 , 第四章

Page 16: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List the 3 higher-order values• 更高層次的價值– Freedom– Privacy– Protection of property– Free enterprise systems• P. 157, chapter 4• 頁 149, 第四章

Page 17: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List the 2 core principles of FIP• 核心原則– Notice/Awareness– Choice/Consent• P. 161, chapter 4• 頁 153, 第四章

Page 18: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• What legislation was established to regulate spamming in Europe and United States

• 規範 -- 垃圾郵件– Europe

• ban on unsolicited commercial messaging

– United States• does not outlaw spamming• ban deceptive email practices

– P. 174, chapter 4– 頁 170, 第四章

Page 19: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List any four elements of the data hierarchy• 資料層級– Bit– Byte– Word– Field– Record– File– Database

• P. 237, chapter 6• 頁 246, 第六章

Page 20: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• Develop an example to explain the multiple views of data within a database.

• 多重觀點

p. 241, chapter 6頁 250, 第六章

Page 21: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• What does the following query means?SELECT COUNT(DISTINCT AUTO.CUSTNUMB) FROM (AUTO, HOME, CUSTOMER) WHEREHOME.CUSTNUMB <> AUTO.CUSTNUMB ANDHOME.CUSTNUMB = CUSTOMER.CUSTNUMB ANDCUSTOMER.CITY = ‘Kaohsiung’;

Note: <> means not equal.

• The number of people in Kaohsiung city who has home insurance ( 火險 ) but not auto insurance ( 汽車險 )

Page 22: 解釋名詞 Key Terms – Business Intelligence – Chap. 2, P. 79

• List the 4 types of information which is obtainable from data mining

• 資訊類型 -- 資料挖掘– Association– Sequences– Classification– Cluster• P. 256, chapter 6• 頁 268, 第六章


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