2. 3. 4. 5. 6. When Where Who Why What How 5W1H 7. 8. When Where
Who Why What How 5W1H // ///// / //// 9. When Where Who Why What
How 5W1H // 10. When Where Who Why What How // 5W1H 11. 5W1H 5W1H
12. AIDMA Attention Interest Desire Memory Action AISAS Attention
Interest Search Action Share Product Portfolio Management Product
Life Cycle SWOT 4P Product Price Place Promotion 4C Customer value
Convenience Cost Communication 3C Customer Competitor Company 13.
14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24.
