Download pdf - 12 Innovation Strategy 2013

Strategic Management @ 2013

Wai Chamornmarn

12 Innovation Strategy


Innovation strategy


Development Of The Innovation Strategy


Product Innovation Process Innovation


Evolutional Power of Innovation


นวัตกรรมผลิตภัณฑ์ กระบวนการและนวัตกรรมกลยุทธ์ ตลอดวงจรชีวิตอุตสาหกรรม/Product, Process, and Strategic Innovation over the Life Cycle

TIME

RAT

E O

F IN

NO

VATI

ON

Process innovation

Strategic innovation

Product innovation


De-Maturity and Re-Maturity Process



Product architecture


Daniel E. Whitney, PhD Senior Research Scientist Center for Technology, Policy, and Industrial Development

Daniel Whitney is a Senior Research Scientist and Senior Lecturer in Mechanical Engineering and Engineering Systems at MIT. He works with engineering, management, and policy researchers and students in connection with the Leaders for Global Operations program, the System Design and Management Program, the Lean Advancement Initiative, and the Ford-MIT Research Alliance.


Product architecture

Hierarchy of connections between disparate functions within a system


Interdependent Architecture

System

Component A Component B

Component C


Interdependent Architecture

•  changing one component requires changes in all other parts of the system, because the relationships between the parts are not clearly understood

•  can be best managed through internal processes


Modular Architecture

System

Component A Component B

Component C


Establishing Module and Open Format Modular Product and Integrated Product


Modular or Integral Architecture?

Motorola StarTAC Cellular Phone

Rollerblade In-Line Skates

Ford Explorer

Apple iBook


Product/market evolution

Current System

New System

Fundamental Limit of Capability

Time

Evolution Trends

Target

Taking a jump to a new stage in the trend(s)

Value = B-(C+H+I)


Smaller: The Evolution of the Disposable Nappie

The 1940s – The Floater The 1960s – Pampers!

The 1980s – Super-Absorpent The 2000s – Another 60% smaller!



From What exists to What’s coming


Pattern of evolution


Genrikh Altshuller: the Creator of TRIZ And Suddenly the Inventor Appeared TRIZ, the Theory of Inventive Problem Solving


Evolution


Technology Disruption


Clayton Christensen World Economic Forum 2013


Disruptive Technology


Disruptive Technology


A Theory of Hybrids

68 Copyright Clayton M. Christensen 5/18/13

Perf

orm

ance

Time

Disruptive Innovations

Time Peapod: Are there customers that would love a car that won’t go far, and won’t go fast?

Competing on cost, design, reliability, and performance on

the California Freeway

Tesla $100,000

Prius Hybrid


Open Innovation


Henry Chesbrough, the Father of Open Innovation, believes that in the future innovation communities will push the boundaries of Open Innovation


OPEN INNOVATION •  Closed innovation - requires control

•  Open innovation –  companies use external as well as internal ideas and both external and

internal ways to market –  internal ideas can be taken to the market through external channels to

generate additional value

–  Chesbrough, H., “Open Innovation”, Harvard Business School Publishing, Boston MA, 2003


Chesbrough H.W.: The Era of Open Innovation, MIT Sloan Management Review, Spring 203, p. 35 - 41


Innovative organization


The Learning Laboratory

17-74

Value: Shared knowledge

Integrate internal

knowledge

Value: Egalitarianism

Own and solve problems

Value: Openness to outside knowledge

Integrate external

knowledge Value: Positive risk Experiment

continuously Managerial system:

Managerial system:

Managerial system:

Managerial system:

Present

Internal

Future

External Intellectual Assets
