Averages from STR Reports
• Avg Occ in 2010:
62.6%
• Avg Occ Thursday –> Sunday:
52.8%
• Avg Occ in 2011 (Jan-Mar):
64.2%
• Avg Occ Thursday –> Sunday:
53.7%
Our Goals:
• Identify potential clients at national and regional shows
• Schedule out-of-state sales missions once per quarter
• Host workshops each year (wedding, reunion, etc.)
• Become more involved in GaMPI and GSAE
• Call on clients directly each Tuesday and Thursday – Goal of three meetings each day
– Follow-ups Wednesday and Friday
February 22 – 24, Atlanta
• Tour operators for group travel • Appointment based trade show focused on southern states • Tour operators visited suppliers in pre-set appointments • 700+ operators in attendance
• CVBD took 13 appointments with tour companies • CVBD also displayed on the floor and networked with hundreds of group
tour operators throughout the showcase
• Meeting planners from the Atlanta area
• Walk-up traffic
• Planners visited CVBD booth
• Approximately 70 planners in attendance
• Met with planners representing universities, corporations, associations and non-profits
April 28, 2011 – Sandy Springs
• Tour operators and educators for student and youth travel • Appointment based trade show • Planners visit suppliers in pre-set appointments • Projected attendance is between 800 and 1,000
• The SYTA Annual Conference is the premier event for the student
and youth travel market. It serves as the essential marketplace and networking event for the industry
August 25 – 27, Chicago, IL
• SMERF, sports and associations meeting planners • Appointment based “reverse” trade show • Suppliers visit planners in pre-set appointments • 850+ attendees; 370+ meeting planners
• Planners must meet the following criteria: • Events must utilize at least 150 rooms on peak night • Events must move from state to state • Planner must be decision-maker for site selection of event
September 25 – 28, Fort Worth, TX
• Group tour operators representing Arkansas, Louisiana, Mississippi, Oklahoma and Texas
• Appointment based “reverse” trade show • Suppliers visit with operators in pre-set appointments • Attendance includes operators, charters and suppliers
• Feedback from other attending DMOs has been very positive • Organization is expanding (began with four states; now up to five)
October, Dunwoody
• Parents, planners and Bar/Bat Mitzvah organizers • Consumer show with walk-up traffic • Attendees visit the CVBD booth • Largest Bar/Bat Mitzvah expo in Georgia
• Given Atlanta’s considerable Jewish presence and Dunwoody’s first-class hotels with event space and guest rooms for Bar/Bat Mitzvahs, the CVBD will both sponsor and participate in the Expo again in October
• Faith based religious meeting planners • Appointment based “reverse” trade show • Suppliers visit planners in pre-set appointments • 1,100+ attendees; 370+ meeting planners
• Planners must meet the following criteria: • Events must utilize at least 50 rooms on peak night • Events must move from state to state • Planner must be decision-maker for site selection of event
• Meeting planners planning meetings in the Southeast • Appointment based trade show • Planners visit suppliers in pre-set appointments • Average appointments between 15-20
• Planners are qualified before they are invited
Sales Missions
• 2nd Quarter: Birmingham, AL
• 3rd Quarter: Knoxville, TN
• 4th Quarter: Charlotte, NC
Follow-Up
• E-Newsletter sent to clients quarterly
–What’s new and what’s going on
• Direct mailer sent to clients [Jan & Aug]
– Featured QR code that will drive to website
• Follow-up calls and e-mails