24-9-2011 1 (C) VitalinQ Lifestyle Support bv
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Hille Meetsma MBA director/founder
“…let me first say that VitalinQ is one of the better, if not the best, application in the field of nutrition and exercise.”
Henk Hummel, CEO ArboNed (they guide 1.2million employees)
Where we started
An Up & Running Software platform for Dietitians with > 1.3 million patients
More then 1200 Licensed clients
A turnover of € 1 million with 8 employees
Nr 1 in the Dutch & Belgium market
Where we are going to
We saw a new market, attracting consumers/individuals to keep and stay healthy.
Health from the perspective of yourself.
Self management
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For VitalinQ this means: “A Healthy business case in a Healthy Europe!”
Just a few words about what we see & have seen
Increase of lifestyle related diseases worldwide
Average lifespan increasing: live longer = more unhealthy years when we grow older
Easier to decrease intake of calories by food then increase output by more exercise, or not?
Meanwhile, more health awareness
Trends: Personal Health Record, Social Media & Quantified Self
Empowerment of the individual person to take control (Self management)
Change of healthcare; decrease of days in hospital; more eHealth
From EU-perspective: Genomics, health literacy and empowerment are hot issues
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What we do and what we want to achieve
Create a platform with focus on the individual and where he is in
control of his or her own health issue
For parents to keep track of the activities of their children and informing what is
healthy for them
Inform the individuals while taking in account their own lifestyle situation, preferences
and choices
Nutrition, exercise, community, labour and awareness are the key-factors, embodied
by Information and Fun
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WHO : “The ability to adapt and to self manage In the face of social,
physical and emotional challenge”
What we experienced and our pitfall’s
Discussions about functionality, more then 1 year of fine tuning
How does it have to look like, overkill in functionality
What market approach, Competition & Business model
About the USP’s as Science, some lessons in cooperation ;)
Being partner of EU-projects; why and how
Our team and the investor(s)
Partners (scientific and market)
Going International is energy consuming
Technical Issues (platforms/hardware/etc)
Lots of content and code, testing, faults, etc…
For the individual we want : “A Social Media for your health ”
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Where we are now
• Member of 3 EU-projects about eHealth
• Plus 2 life changing projects in The Netherlands (PPS/Transplantation)
• International growing, Including growth in the local market
• Project Better in/out projects with University hospitals
• Fun factor of Health
• Increasing stability and usability of the platform
• Parties do have serious interest in using our platform
• People start paying and partners
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The ultimate challenge, to change your life in the right direction
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Our EU history, when we started trying to shape our future
We were known with some R&D funding in The Netherlands
o Regional (IAG3) with EU-funding
oWBSO for innovation
o Some small local projects
All to increase innovation and decrease of direct costs
All our regional subsidy advisors forgot to tell us that the EU likes innovation
and spends billions of Euro’s in it. Untill we met Mr Jaap Koot,
project manager of http://www.Irohla.eu
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Why Europe and Why Horizon 2020 is important
o For us it generates contacts all over the world (incl Asia, Australia)
o We work together and learn, culture, science, innovation
o & learn where to find local partners for knowledge and fieldlabs (future customers)
o It funds some of our innovation costs
o But most, it helps us to be seen as serious partners
Being partner in EU-projects opens doors, local and international!
Companies like Fujitsu (turnover 2014 $46billion) want to work with us
Google, Philips, Samsung were talking to us; also because of EU-projects.
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And more, because of the EU, we found partners in: Started with distributor in: Started talks with ditstributors in:
France (ACVFit) UK (ADI)
Belgium (Nutrilink( Italy (Comunicare Intrculture)
Nordic (Fourcomp) Greece ( Safecape)
Project discussions with:
UMCG/Fujitsu for Transplantation (start group: 5000 / targetgroup EU 250000) VitaSquare/TNO/Fonterra Lifestyle & quality nutrition for Mother2be: (Pre-)pregnancy
(markets: China & India as starters: > 20 million moms2be)
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Contact Hille Meetsma CEO / Co-Founder E -mail [email protected] Internet www.vitalinq.nl Phone +31 65 33 44 59 Address De Deimten 9a NL-9747AV GRONINGEN