Transcript
Page 1: A Study of the Tippecanoe Arts & Cultural District: Lafayette-West Lafayette, Indiana
Page 2: A Study of the Tippecanoe Arts & Cultural District: Lafayette-West Lafayette, Indiana

TIPPECANOE  ARTS  &  CULTURAL  DISTRICT  

§  Located  in  Lafayette/West  Lafayette,  Indiana  

§  Governed  by  the  Tippecanoe  Arts  Federation  and  City  of  Lafayette  Economic  Development  Department  

§ A  non-­‐profit  arts  facilitating  and  advocacy  organization  with  the  mission  to  “grow  the  arts”  in  the  three  strategic  areas  of    engagement,  education,  and  sustainability  

§  Local  Designation:  March  14,  1978  as  the  Tippecanoe  Arts  Federation  

§  Statewide  Designation:  December  2009  through  the  Indiana  State  Arts  Commission  §  Indiana  formalized  the  process  of  designating  cultural  districts  in  2008.  The  program  is  led  by  the  Indiana  Arts  Commission  and  includes  opportunities  for  marketing  and  promotion,  increased  tourist  visibility,  access  to  research  and  development,  assistance  with  strategic  planning,  and  a  network  of  partnerships  with  other  district  and  state  agencies.  

     

  The  Tippecanoe  Arts  and  Cultural  District  hosted  the  official  public  launch  of  the  program  on    Saturday,  June  19,  2010  during  the  

community’s  largest  summer  festival  

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TIPPECANOE  ARTS  &  CULTURAL  DISTRICT  

Chauncey  Village   Wabash  Riverfront   Arts  &  Market  Key:  

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§  Closest  area  to  Purdue  University  

§  Chauncey  Village  Walkway  §  Morton  Community  Center  

§  Wabash  Heritage  Trail  §  Riverside  Skating  Rink  §  Pedestrian  Bridge  §  Imagination  Station  §  Wabash  Landing  Movie  

Theater  §  Public  Spaces:  plazas  

and  parks  

§  Long  Center  for  the  Performing  Arts  

§  Art  Museum  of  Greater  Lafayette  

§  Civic  Theater  of  Greater  Lafayette  

§  Farmer’s  Market  §  Lafayette  Brewing  

Company  §  Lafayette  Theater  

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0.00%  

10.00%  

20.00%  

30.00%  

40.00%  

50.00%  

60.00%  

70.00%  

80.00%  

90.00%  

100.00%  

White   African  American  

Na;ve  American  

Asian   Some  other  race  

Two  or  more  races  

Hispanic  or  La;no  of  any  

race  

LafayeFe  

West  LafayeFe  

LafayeFe  CSA  

Source:  2010  United  Census  and  2011  ACS  5-­‐year  estimates  

The  LafayeFe-­‐Frankfurt  Combined  Sta;s;cal  Area  (CSA)  includes  the  coun;es  of  Tippecanoe,  Clinton,  Carroll,  and  Benton  

DEMOGRAPHICS  

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GOALS  

§  The  Tippecanoe  Arts  &  Cultural  District  has  done  extensive  strategic  planning  §  TAF  Strategic  Plan  2011-­‐2016  § WolfBrown  “Cultural  Plan  for  Lafayette-­‐West  Lafayette  §  Next  Generation  “Making  Lafayette  and  Community  of  Choice”  

§  Primary  Goals  §  Expand  the  audience  in  18-­‐34  year  old  demographic  §  Create  a  foundation  for  life-­‐long  arts  participation  and  improve  young  adults  appreciation  for  the  arts  

§  Explore  the  feasibility  of  a  flagship  cultural  building    §  Attract  and  retain  young,  creative  professionals  §  Create  a  tool  to  measure  current  arts  audiences,  event  attendance,  and  arts  organization  participation  

 

“Placemaking  is  all  about  activating  public  spaces  to  make  them  a  destination,  a  place  people  want  to  be.”  

 –Dennis  Carson,    Director  of  City  of  Lafayette  Economic  Development  

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PROBLEMS  MAINTAINING  YOUNG  CREATIVE  WORKERS  

§  Lack  of  diversity  and  a  perception  of  not  fitting  in  §  “I  wish  the  region  would  become  more  diverse  and  integrated.  You  see  a  lot  of  diversity  around  

campus,  but  much  less  out  in  the  town.”  –Student  Resident,  West  Lafayette  §  Conservative  values  §  International  student  population  

§  Career  ceiling  which  limits  professional  advancement  §  Baby  Boomers  delaying  retirement  §  Lack  of  employer  diversity  

§  The  area  does  not  provide  sufficient  job  opportunities  to  Purdue  University  graduates  

§  Location  before  jobs  §  “I’ve  been  told  by  many  of  my  peers  that  they  are  looking  for  a  location  first  and  then  a  job.  In  

other  words,  they  are  looking  for  areas  to  plant  roots  where  they  enjoy  the  surroundings  and  the  people.”  –Tetia  Lee,  Executive  Director,  Tippecanoe  Arts  Federation  

 

    Half  of  all  Next  Generation  survey  respondents  under  

40  years  old  plan  to  leave  in  the  next  four  years.  

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Degree   Percentage  of  all  degrees  

Agriculture   9.55%  

Education   2.8%  

Engineering   21.85%  

Health  and  Human  Sciences   15.14%  

Liberal  Arts   13.42%  

Management   11.45%  

Pharmacy   2.18%  

Science   10.27%  

Technology   11.99%  

Veterinary  Medicine   1.43%  

Total  degrees  conferred   9.603  

PROBLEMS  MAINTAINING  YOUNG  CREATIVE  WORKERS  Degrees  conferred  by  Purdue  University  for  

the  2011-­‐2012  academic  year  

Source:  Purdue  University  Data  Digest  

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Industry   Lafayette   %   West  Lafayette   %  

Agriculture,  forestry,  fishing  and  hunting,  and  mining   116   0.3%   69   0.5%  

Construction   1657   4.9%   109   0.8%  

Manufacturing   5548   16.4%   809   6.1%  

Wholesale  trade   599   1.8%   113   0.8%  

Retail  trade   4367   12.9%   1377   10.3%  

Transportation  and  warehousing,  and  utilities   950   2.8%   69   0.5%  

Information   487   1.4%   156   1.2%  

Finance  and  insurance,  real  estate,  and  rental  and  leasing   1746   5.2%   537   4%  

Professional,  scientific,  management,  administrative,  and  waste  management  services   2396   7.1%   961   7.2%  

Educational  services,  health  care,  and  social  assistance   9768   28.9%   961   7.2%  

Arts,  entertainment,  recreation,  accommodation,  and  food  services   4074   12.1%   1693   12.7%  

Other  public  services  besides  public  administration   1480   4.4%   320   2.4%  

Public  administration   561   1.7%   182   1.4%  

Distribution  of  workers  among  Lafayette-­‐West  Lafayette  industries  

Source:  2010  US  Census    

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Comparable  college  towns  in  the  Midwest   Total  population   %  of  population  18-­‐34  

Lafayette/West  Lafayette,  IN   96,540   38.4%  

Bloomington,  IN   81,963   58.3%  

Columbia,  MO   113,225   44.7%  

Champaign,  IL   82,517   45.2%  

Kalamazoo,  MI   75,092   42.1%  

Population  distribution  in  college  towns  comparable  to  Lafayette/West  Lafayette    

Source:  ACS  1-­‐year  estimates  

MAKING  COMPARISONS  

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GOALS  &  INDICATORS  

District  Goals   Indicator  Type   Indicators  

Expand  the  audience  in  18-­‐34  year  old  demographic  

Community  Population  change  in  the  residents  

between  the  ages  of  18  and  34  within  the  cultural  district  Attract  and  retain  young,  creative  

professionals  

Create  a  foundation  for  life-­‐long  arts  participation  and  improve  young  adults  appreciation  for  the  arts  

Cultural  Changes  in  the  rate  of  participation  among  audience  members  aged  

18-­‐34  Create  a  tool  to  measure  current  arts  audiences,  event  attendance,  and  arts  organization  participation  

Explore  the  feasibility  of  a  flagship  cultural  building     Economic  

Educational  attainment;  median  household  income;  population  

increase  

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CENSUS  TRACTS  

The  tracts  used  for  collecting  data  starting  in  2010  are  outlined  in  blue:  45,  55,  111,  and  4  

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2009   2010   2011  

Total  Population   17,070   17,610   19,191  

18-­‐34  year  old  population   14,028   13,833   14,104  

Percentage  of  18-­‐34  year  olds   82.18%   78.55%   73.49%  

Tippecanoe  Arts  &  Cultural  District  Population  

Source:  ACS  5-­‐year  estimates  

COMMUNITY  INDICATOR  §  Between  2009  and  2010  the  census  tracts  were  redrawn  §  While  district  numbers  show  a  healthy  percentage  of  18-­‐34  year  olds,  Tippecanoe  County  

numbers  provide  further  insight  §  In  2012,  the  population  of  18-­‐34  year  olds  in  the  county  was  only  39.1%  

§  Cultural  District  data  is  inflated  by  the  student  population  §  Tract  55  (2011):  94.89%  18-­‐34  §  This  is  in  the  Chauncey  Village  area  which  neighbors  Purdue  University  and  contains  a  high  

student  population  §  As  a  percentage  of  the  total  population,  the  18-­‐34  year  old  demographic  is  decreasing  in  the  

district  and  remaining  the  same  throughout  Tippecanoe  County.    

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ARTS  ORGANIZATIONS  Visual  Art  Galleries:

•  Art  Museum  of  Greater  Lafayette  

•  Artists’  Own  Gallery •  Doll  Museum

•  Kaldahl  Art  Gallery   Performing  Arts  Centers:

•  Civic  Theatre  of  Greater  Lafayette  

•  Lafayette  Theatre   •  Long  Center  for  the  Performing  

Arts

•  Lafayette  Symphony  Orchestra Other  Cultural  Centers:

•  Wells  Community  Cultural  Center

CULTURAL  INDICATOR  

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0  

2000  

4000  

6000  

8000  

10000  

12000  

14000  

16000  

18000  

2006-­‐2007  2007-­‐2008  2008-­‐2009  2009-­‐2010  2010-­‐2011  2011-­‐2012  2012-­‐2013  2013-­‐now  

Num

ber    

Year  Data  collected  from  organiza5ons  in  the  Tippecanoe  Cultural  District  

 

Number  of  Visitors  and  Tickets  Sales  from  2006-­‐2013  

Art  Museum  of  Greater  LafayeFe-­‐  Number  of  Visitors  

Wells  Community  Cultural  Center  -­‐  Number  of  Visitors  

Civic  Theater  of  Great  LaffayeFe  -­‐  Ticket  Sales  

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Notes  •  The  chart  cannot  be  a  clear  indicator  of  the  change  in  arts  

par;cipa;on  without  accoun;ng  for  price  segmenta;on,  amount  of  programming,  and  other  ins;tu;onal  influences.  

                                         Data  Collected  from    “Return  of  organiza5on  exempt  from  income  tax."  n.d.  Guide  Start.  12  Nov  2013.

   

 

0  

20,000  

40,000  

60,000  

80,000  

100,000  

120,000  

140,000  

160,000  

180,000  

200,000  

2009-­‐2010   2010-­‐2011   2011-­‐2012  

Tickets  S

ales  Reven

ue  

Year  

Ticket  Sales  Revenue  from  FY2009-­‐2012    

LafayeFe  Symphny  

Long  Center  

Civic  Theatre  

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LIMITATIONS  

§  Organizations  are  not  keeping  track  of  data,  either  in  the  form  of  ticket  sales  or  number  of  visitors  

§  Organizations  cited  lack  of  staff  or  the  inability  to  easily  track  data  as  the  cause  

§  Organizations  had  different  opinions  on  the  effects  of  the  cultural  district  on  their  amount  of  visitors  

§  Without  this  type  of  concrete  data,  the  cultural  district  will  not  be  able  to  evaluate  the  success  of  the  district  

 

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ECONOMIC  INDICATORS  §  The  LafayeNe-­‐Frankfurt  Combined  Sta5s5cal  Area  was  used  because  it  gives  the  best  

indicator  of  the  predicted  market  for  a  large  cultural  facility.  §  Based  on  Set  in  Stone,  a  University  of  Chicago  study  on  cultural  facility  development,  the  

following  indicators  relate  strongly  to  successful  projects:  §  Median  household  income  §  Educa5onal  aNainment  §  Popula5on  change  

The  Art  Museum  of  Greater  Lafayette  

Long  Center  for  the  Performing  Arts  

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MEDIAN  HOUSEHOLD  INCOME  

41,608  

40,577  

42,872  

43,881  

38,000  

39,000  

40,000  

41,000  

42,000  

43,000  

44,000  

45,000  

2009   2010   2011   2012  

Income  in  Dollars  

Year  

Source:  ACS  1-­‐year  estimates  

Median  household  income  in  the  United  States  in  2o11:  $52,762  Median  household  income  in  the  State  of  Indiana  in  2011:  $48,393  

*values  are  controlled  for  inflation  

§  According  to  Set  in  Stone,  the  median  household  income  of  communities  that  invested  in  cultural  facility  projects  between  1994  and  2008  averaged  $55,007.  

Median  Household  income  in  Lafayette-­‐Frankfurt  Combined  Statistical  Area  (CSA)  

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EDUCATIONAL  ATTAINMENT  

0%   5%   10%   15%   20%   25%   30%   35%  

2009  

2010  

2011  

2012  

Percentage  of  Total  Popula5on  

Year  

Indiana  Baseline  

US  Baseline  

LafayeFe  CSA  

Percentage  of  people  aged  25+  with  a  Bachelor’s  Degree  or  higher  for  the  Lafayette-­‐Frankfurt  Combined  Statistical  Area  

Source:  ACS  1-­‐year  estimates  

§  Set  in  Stone  reports  that  “education  is  perhaps  the  best  indicator  of  arts  participation  according  to  literature  on  the  demand  for  the  arts.”  

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POPULATION  CHANGE  

224000  

226000  

228000  

230000  

232000  

234000  

236000  

238000  

240000  

242000  

2009   2010   2011   2012  

Popu

la5o

n  

Year  

Total  Population  Change  in  the  Lafayette-­‐Frankfurt  Combined  Statistical  Area  

Source:  ACS  1-­‐year  estimates  

Rate  of  change  for  the  Lafayette  Combine  Statistical  Area  between  2011  and  2012:  0.22%    Rate  of  change  in  total  population  for  Indiana  from  April  1,  2010  to  July  1,  2012:  0.08%  

Rate  of  change  in  total  population  for  the  United  States:  1.7%  

§  As  reported  Set  in  Stone,  the  rate  of  population  change  in  communities  that  invested  in  cultural  facility  projects  was  0.08%.  The  Lafayette-­‐Frankfurt  CSA  reports  a  higher  rate  of  change  at  0.22%  

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ECONOMIC  INDICATOR  CONCLUSIONS  

§  All  three  of  these  indicators  must  be  analyzed  as  a  whole  in  order  to  determine  if  a  community  should  consider  embarking  on  a  cultural  facility  project.  

§  Educational  attainment  is  above  US  and  State  of  Indiana  baselines  

§  Population  growth  is  above  the  State  of  Indiana  baseline  

§  Both  of  these  indicators  are  above  the  numbers  reported  for  communities  studied  in  the  Set  in  Stone  report.  

§  Median  household  income  falls  below  the  baselines  for  the  State  of  Indiana  and  the  United  States  

§ Not  far  below  Indiana:  CSA  2011:  $42,872;  Indiana  2011:  $48,393  

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Conclusions:  

§  Lack  of  diversity,  conserva5ve  aZtudes,  career  ceiling,  and  lack  of  job  diversity  are  all  contribu5ng  factors  in  the  poor  reten5on  of  the  18-­‐34  demographic  

§  Greater  LafayeNe’s  total  popula5on  is  growing  at  a  faster  rate  than  the  18-­‐34  demographic    

Recommenda5ons:  

§  Improve  late-­‐night  programming  in  the  district  centered  around  cultural  venues  

§  Include  arts  ac;vi;es  in  “Open  Late,  Make  It  a  Date”  

§  Increase  social  media  use  and  revitalize  web  presence  

§  Promote  diversity  and  inclusiveness  within  the  district  

§  Focus  marke;ng  efforts  on  highligh;ng  diversity  within  Greater  LafayeFe  

§  Develop  ways  to  engage  interna;onal  students  at  Purdue  University  

§  Advisory  commiFee  to  TAF  

§  Include  the  cultural  and  ar;s;c  heritage  of  minority  groups  in  district  fes;vals  and  programming  

§  Consult  Tippy  Connect  to  improve  livability  of  the  area  through  arts  and  culture  

COMMUNITY  INDICATOR:  CONCLUSIONS  &  RECOMMENDATIONS  

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§  Establish  a  local  makerspace    

§  A  makerspace  is  a  physical  location  where  people  gather  to  share  resources  and  knowledge,  work  on  projects,  network,  and  create.  

 

§  Hybrid  art  studio/technology  lab  

COMMUNITY  RECOMMENDATIONS  CONTINUED  

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§  Plan  an  arts  and  technology  fes5val  to  integrate  the  arts  and  the  strong  science  and  engineering  programs  at  Purdue  University  

§  Similar  to  01SJ  Biennial    

 

 COMMUNITY  RECOMMENDATIONS  CONTINUED  

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CULTURAL  INDICATOR:    CONCLUSIONS  &  RECOMMENDATIONS  

Conclusions:  

§  The  district  currently  does  not  have  a  standardized  way  to  track  data  

§  Access  to  this  basic  information  would  improve  grant-­‐seeking  success  and  allow  these  organizations  to  make  informed  decisions  on  programming  

 

Recommendations:  

§  Develop  a  way  for  all  cultural  organizations  throughout  the  district  to  track  attendance  §  Artful.ly  by  Fractured  Atlas  §  Cultural  Data  Project  

§  Professional  development  and  training  (marketing,  audience  development,  and  technology)  

 

 

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ECONOMIC  INDICATOR:  CONCLUSIONS  &  RECOMMENDATIONS  

Conclusions:  

§  An  analysis  of  median  household  income,  population  growth,  and  educational  attainment  indicates  that  Greater  Lafayette  has  a  strong  foundation  to  embark  on  a  cultural  facility  project  

 

Recommendations:  

§  More  feasible  to  renovate  or  expand  existing  facilities  due  to  prevalence  of  historic  buildings  

§  Consider  moving  Art  Museum  of  Greater  Lafayette  to  a  more  central  location  in  downtown  

§  Long-­‐term  project  involving  extensive  research  and  strategic  planning  

§  Involve  Purdue  University  in  planning  and  execution  §  The  university  does  not  currently  have  any  performance  facilities  for  audiences  between  

1,000  and  6,000  

Page 29: A Study of the Tippecanoe Arts & Cultural District: Lafayette-West Lafayette, Indiana

Thank  You!