Adverts

Guess the word/phrasemeanings.

•The company had a new product to

sell so it decided to run an ad to getsome business •Sometimes advertising is decept-ive,

you can’t believe a word they tell you •Many people try to keep up with the Jones’, so they are often very keen for people to see them buy-ing the latest

things.

• Some of the claims made in TV adverts are implausible, I’ll never know how

people fall for them.• “This new product of ours, it’s good,

but if we don’t plug it on TV we won’t sell it.”

• The company had just enough money in their budget to buy a slot on prime time TV, but only for ten seconds

Guess the word/phrasemeanings.

Which advert?• Get into pairs.

• One person faces away from the video.

• The other person describes what is happening in the video.

• I will then show you some stills from 3 videos.

• You have to guess which one is correct.

Which video was it?

http://www.youtube.com/watch?v=79GTD0Q3-yI

Ask and answer the questions.

1. What do you think is the target Demographic?2. When do you think the advert would be shown on T.V?3. Is there anything deceptive in the advert?4. Does the advert make you want to buy the product?

Which video was it?

http://www.youtube.com/watch?v=hQfxFfytB-I

Ask and answer the questions.

1. What do you think is the target Demographic?2. When do you think the advert would be shown on T.V?3. Is there anything deceptive in the advert?4. Does the advert make you want to buy the product?

Which video was it?

http://www.youtube.com/watch?v=M0mXUC0cUPg

Ask and answer the questions.

1. What do you think is the target Demographic?2. When do you think the advert would be shown on T.V?3. Is there anything deceptive in the advert?4. Does the advert make you want to buy the product?

Which video was it?

http://www.youtube.com/watch?v=QbMHJd6MqXE

Ask and answer the questions.

1. What do you think is the target Demographic?2. When do you think the advert would be shown on T.V?3. Is there anything deceptive in the advert?4. Does the advert make you want to buy the product?

What is it advertising?

•Watch the advert.

• In your groups decide what you think the advert is adver-tising.

•Why do you think it is adver-tising that?

•What do you think is the meaning behind the advert?

http://www.youtube.com/watch?v=Wy52yueBX_s

10 seconds till 1.24

What is it advertising?

•Watch the advert.

• In your groups decide what you think the advert is adver-tising.

•Why do you think it is adver-tising that?

•What do you think is the meaning behind the advert?

http://www.youtube.com/watch?v=-zOrV-5vh1A

2.17

What is it advertising?

•Watch the advert.

• In your groups decide what you think the advert is adver-tising.

•Why do you think it is adver-tising that?

•What do you think is the meaning behind the advert?

http://www.youtube.com/watch?v=zff9hVH3ptY

1.19

What is the advert actually ad-vertising?

• Does the advert relate to the product?• If not why do you think they chose that advert?• Do you think the advert is good for the product?

•Why do you think that?

What is it advertising?

•Watch the advert.

• In your groups decide what you think the advert is adver-tising.

•Why do you think it is adver-tising that?

•What do you think is the meaning behind the advert?