We‘re a below-the-line integrated agency. From experiential to SEO, we have the knowledge and the experience to make sure your campaign achieves results.

Our approach is simple:

the brief drives the creative approach. And the creative approach dictates the media platform(s) we use.

INTEGRATED

A mixture of client and agency side talent, our aim is threefold:

to deliver, deliver and deliver.

EXPERIENCED

Results are what we are judged by.

But we’re not just about the ‘Big Idea’, more about delivering a campaign that works for you.

And if it needs the big idea then that’s cool with us too!

EFFECTIVE

ExperientialSocialDigitalDirectPR

WHAT WE DO

Experiential aims to create long-lasting, memorableand emotional connections between consumer andbrand. By communicating directly with the consumerit enables an immediate, personal experience with

the product or service. It provides a platform forsocial initiatives whilst creating content for digital –providing deeper engagement and wider audiences.

IT IS THE CREATIVE EXPERIENTIAL EXECUTION THAT WILL DRIVE THE DIGITAL AND SOCIAL RESPONSE. THE RIGHT EXPERIENTIAL CAMPAIGN WILL GIVE A VOICE TO ITS

AUDIENCE THAT THEY CAN SHARE WITH OTHERS!

EXPERIENTIAL

Emotion is a great influencer that will move yourconsumers to share their experiences – of see,touch, feel, taste and hear.

And in this ever connected world it is the socialnetworks, their mobiles, their tablets and theirapps that they will use to achieve this.

IGNITING SOCIAL INITIATIVES BETWEEN BRANDS AND CONSUMERS AND STARTING TWO-WAY CONVERSATIONS BETWEEN THEM. A CRITICAL

OBJECTIVE FOR A BRAND IS TO INSPIRE ITS AUDIENCE.

SOCIAL

Digital initiatives can incite action amongst thetarget audience allowing new conversations tostart and existing ones to continue. Andidentifying and understanding innovations in

technology will always be key in finding originalways to exploit and leverage all the benefits ofthis exciting and dynamic sector – keepingabreast of these technological developments isour top digital goal.

DIGITAL AND THE SEAMLESS CONVERGENCE OF DIVERSE MEDIA OPPORTUNITIES CONTINUES AT PACE AS THE EXTRAORDINARY CONSUMER

ADOPTION OF DIGITAL AND MOBILE TECHNOLOGY CONTINUES.

DIGITAL

Offline PR delivers the timely placement ofadvice-driven articles and the release ofpertinent data or research findings – plus ofcourse broadcast opportunities for clients.

Online PR puts the power in the hands ofthe consumer and provides a crucial avenueto reach potential customers and keyinfluencers.

THE PR MIX – INTEGRATING ONLINE AND OFFLINE PUBLIC RELATIONS.

PR

Direct marketing is a an effective andpowerful way to share information aboutproducts or services. It's a way to approachcustomers and potential customerspersonally, rather than through an indirect

medium between the company and theconsumer. Online as well as offline, DM cantake many forms, including mail, telephonecalls, emails, brochures, and coupons. Theinformation is usually very broad and meantfor a general audience.

DM – NOW ONLINE AS MUCH AS OFFLINE

DIRECT

Jon CarsonClient Services

Andrew IngleCreative Director

Al MunroProduction &

Logistics

Carly BennettHead of Social

Carol BaxterHead of PR

SENIOR MANAGEMENT

KEY CONTACTSJon Carson0203 637 404407887 847 057

Board director providing first class project oversight, implementation and support across key client accounts.

Results driven.

He has international experience delivering campaigns with global brands such as Nestle, Unilever, British Airways, Singapore Air, Beiersdorf, Colgate, Investec, Rekorderlig Cider, and Bacardi.

Al Munro0203 004 993307402 886444

Board director with a can-do attitude and a keen attention to detail.

He has planned and activated various experiential marketing campaigns across a range of brands and sectors including Samsung, Motorola, Vodafone, Orange, Unilever, P&G, HSBC, American Express, Nestle, Pfizer, Johnson & Johnson, Nike, Lush, Warburtons, Activision, Disney, Air Asia, lastminute.com and Save the Children.

CLIENT EXPERIENCE

THE DETAIL…

FOCUSING ON WHAT WE DO…

Campaign Planning:

• responding to client brief• strategy – experiential (+ digital

and social)• creative routes (if required)• initial costings

Implementation:

• design and build• staff selection• venue sourcing and selection• negotiation of media costs• final costings

Activation:

• project management• promotional and event staff briefings• logistics (warehousing, distribution)• communications auditing (regular

agency/client updates)• facilities management (fulfilment)

THE DETAIL…EXPERIENTIAL

It’s all in-house:

Our social experience includes:

THE DETAIL…SOCIAL

• Creative – crafting the content• Social Strategy – identifying the platforms, delivering the content• Blogger outreach – influencer marketing, a different exposure• Facebook ads – connecting business with people• PR – offline and online• Reporting – always with an eye on results

Our digital experience includes:

THE DETAIL…DIGITAL

• Creative - crafting the content• Digital Strategy - identifying the platforms, delivering the content• Copywriting – wordsmith!• Media Buying – all platforms• Web Design & Build – hard coded, WordPress and commerce applications• SEO – search engine results• Analytics – making sure it’s all working

Direct marketing today is as much online as it is off… Our DM remit includes:

THE DETAIL…DIRECT

• Postal Mail – traditional DM• Tele-marketing – outsourced to our preferred partner• Brochures – design, copy and print• Mobile Marketing – speak to the hand!• Direct E-Mail Marketing – straight through the virtual letter box• Coupons – timely discounts• Point-Of-Sale Interactions – on the shopper marketing trail• Activity Logistics – design, production, distribution• Reporting – always important!

Managing the spread of information between individuals and organisations; driving exposure using topics of public interest and news items to inform the public, prospective customers, investors,

partners, employees and other stakeholders - and ultimately persuade them to maintain a certain view about the organization, its leadership, products, services or political decisions.

THE DETAIL…PR

Strategy - PR plans that make senseMedia Monitoring - reading and watching everything relating to your accounts so you know what trends are emergingCreating Content - interesting story ideasStunts - creating stunts that get inkEvents – product launches, parties

An extensive reporting and analysis structure is vital to show not just ROI, but to address key learnings for future campaigns and feedback from both customers/consumers and from the staff involved. Targeting a specific demographic and having the ability to measure this is key to ascertaining the effectiveness of the campaign.

Being able to measure sales pre, during and several months’ post activation can demonstrate the impact of the campaign but also the loyalty developed by the customer which also portrays the standard and calibre of service/product

THE DETAIL…REPORTING

• Key Learnings• Feedback from customer and staff• Environmental conditions at time of

activation• Hitting Target Market• KPIs• Stock Issues

• Possible conversion rates• Intent to Purchase• Challenges and Recommendations• Images of the campaign in full swing• Weekly Results & Post Activation Results

TESTIMONIALSimmerse is the preferred supplier to Mindshare for all things experiential. My relationship with Alistair began over ten years ago and the recent Christmas experiential campaign for the Post Office demonstrates why we continue to work together. I would not hesitate to recommend immerse Agency!

Simon SpellerOperations Director, Mindshare

“ “Jon was the British Airways Account Director for several years and I booked all of BA’s corporate events through him. It was an absolute pleasure to work with Jon, his knowledge and experience of the UK events market were second to none. His wonderful manner and sense of fun meant we were so disappointed when he left for Australia we decided to switch agencies!! I would highly recommend Jon to any other company looking to establish a solid and reliable agency relationship.

Lynden Bugler British Airways, Global Sales

“ “

team@immerse-agency.com 152 City Road0203 815 7977 London EC1V 2NX