单击此处添加标题文字

单击添加署名或公司信息

Operation Procedure – Taobao in China

• Company Background

• Shop Registration Procedure

• Payment

• Delivery Procedure

• Marketing in Taobao + Tmall

Prepared by Charlotte Lee

2013 Oct

阿里巴巴B2B

Daily Transaction ￥60M Traffic Market share

members

Selling qty

370 M

3650K

80M Product qty

195M

80%

Company background

Customer Characteristic

Source： CNNIC、

北京江苏 上海

浙江福建广州

Customer Characteristic

• 6 main province along coast including Beijing, Jiangsu, Shanghai, Zhejiang,

Fujian, Guangzhou

• Taobao buyer average monthly salary ￥ 7030

Vendor Application Procedure

Seller has Bank account in China

Apply account in Alipay.com

Alipay link up with Seller Bank accountAlipay verification

Alipay Account OPEN

Personal account application

Chinese ID Card copy need to provide

Sign up agreementNeed to pass Exam

SHOP PLATFORM SET UP

Taobao verify ID card

Taobao verify bank account with ID

AUTHORIZATION

7 days

Product photo & details (at least 10)Promotion, Event, Ads

Logic, customer service, invoice…etc.

SHOP OPEN

Application is more simple than TMALL

Payment

Payment is same as TMALL

Delivery Optimization – Taobao logistic

Receive order, SCM, replenishment, package Courier pick-up, delivery Buyer receive goods, Seller collect $

Receive order SCM Package, Delivery Buyer receivegoods

Seller collect$$

Goods Touch point Goods Touch point

Goods Touch point Goods Touch point

Traditional C2C logistic

Taobao logistic

Delivery Optimization – Taobao logistic

1、 Service Charge • Delivery Charge include warehouse, product pickup, security, storage insurance• Courier Charge varies destination and courier selection• Package material

2、 Payment : Early Month

3、 Analysis

Pros ConsDelivery efficiency TrustLower business cost Goods ownership

Economic of scales Industrial standard

Free of Charge Marketing in Taobao

Free-Of-Charge Traffic

SEO, Community, Fan

Click apply link, my favorite function

VIP buyer club, VIP shop list

Coupon, Trial sample forum,

Tao $$ scheme

Official events & promotion activities

Free of Charge Marketing in Taobao

Paid Marketing in Taobao

Paid Service

“Hot” sell shop

Ads, banner

CRM system

Gift after reach certain sales amount

Discount “Time”

Official e-magazine ads

单击此处添加标题文字

单击添加署名或公司信息•This presentation focus on how Taobao operate

in China.

• Other B2B and B2C platform operation system

will be summarizing and compare in last section

• New brand + e-commerce strategy in China

Prepared by Charlotte Lee

2013 Oct

THANK YOU