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Hendro Susanto
ANALISA LINKUNGANINTERNAL
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Pendahuluan
Suatu proses dimana para pembuatstrategi menganalisa fungsifungsi
!ang ada dalam perusahaan untu"menentu"an pada bagian mana
perusahaan memili"i
"e"uatan#"eunggulan atau"elemahan sehingga dapatmemanfaat"an peluang dan atau
siap menghadapian$aman#tantangan e"sternal
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Sering disebut%
Internal &a$tor E'aluation (I&E)
Strategi$ Ad'antage Pro*le Anal!sis(SAP)
Strength and +ea"ness Anal!sis (S+)
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&a"torfa"tor Internal ,angdianalisa%
Sumber da!a#fungsifungsi perusahaan
Stru"tur -rganisasi.uda!a Perusahaan
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Resour$e .ased /ie01ore 1ompeten$!
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Core and Distinctive Competencies
VRIO Framework --
Value
Rareness
Imitability
Organization
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Value-Chain nalysis
Linked set of value-creating activitiesbeginning with basic
raw material andending withdistributors gettingnal goods into handsof customers
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Value-Chain nalysis
T!pi$al /alue 1hainfor a 2anufa$tured
Produ$t
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Corporation!s Value Chain
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"asic Organizational #tructures
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Corporate Culture
Collection of beliefs,expectations, and valueslearned and shared by a
corporations members andtransmitted from onegeneration of employees to
another
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Internal Factor nalysis #ummary$able