AZALIA Y. MEDINA MEXIA
VISUAL DESIGNER
www.behance.net/zalimedina www.linkedin.com/in/azaliamedina
DESIGN PORTFOLIO
AMERICAN SPECIALTY HEALTHGRAPHIC DESIGNER IDEC 2015 – PRESENT
VIDEO AND AUDIO INTRO FOR SALES PRESENTATION
Concept: With the sound of waves in the background, the light rotates twice before showing the phrase "hope in a sea of darkness" which then transitions into another flash of light revealing the logo for this pain management program.
AMERICAN SPECIALTY HEALTHGRAPHIC DESIGNER IDEC 2015 – PRESENT
ERP WEBINAR EMAIL INVITATIONS + SOCIAL MEDIA CONTENT (TWITTER AND LINKEDIN ADS)
Concept: Invitations for a Live Webinar about the Exercise Rewards Program . Social Media materials posted on different channels to invite potential clients to join the webinar.
Pre-Webinar Invitation Pre-Webinar Reminder Post-Webinar Follow Up Post-Webinar Watch on Demand
AMERICAN SPECIALTY HEALTHGRAPHIC DESIGNER IDEC 2015 – PRESENT
SILVER&FIT PRESENTATION TEMPLATE
Concept: Re-design the existing sales template for the Silver&Fit Program following the existing brand guide, including imagery that conveyed independence and wellbeing. Includes options for cover slides, section dividers, and content slides.
AMERICAN SPECIALTY HEALTHGRAPHIC DESIGNER IDEC 2015 – PRESENT
S600-330A (4/16) © 2016 American Specialty Health Incorporated (ASH). All rights reserved.
*Norman Gregory J., Heltemes Kevin J., Heck Debi, and Osmick Mary Jane. (2015, June). Employee use of a wireless physical activity tracker within two incentive designs at one company. Population Health Management. Ahead of print. doi:10.1089/pop.2015.0030.
A 2015 HEALTHYROADS STUDY* ASSESSED 896 BENEFIT-ELIGIBLE AMERICAN SPECIALTY HEALTH EMPLOYEES (18 – 65 YEARS OLD) WHO COMPLETED A HEALTH ASSESSMENT AND BIOMETRIC SCREENING DURING 2011 OR 2012.
THE STUDY FOUND THAT A MULTI-TIER STEPS-RELATED INCENTIVE DESIGN MAY BETTER ENGAGE EMPLOYEES IN PHYSICAL ACTIVITY THAN A SINGLE GOAL DESIGN.
THE RESULTS SHOW HOW A MULTI-TIERED PHYSICAL ACTIVITY INCENTIVE DESIGN THAT OFFERS GOAL-SETTING OPTIONS CAN HELP DRIVE PARTICIPANTS TOWARD GOALS THEY FEEL ARE REACHABLE RELATIVE TO THE REWARD.
IN TURN, SUCH PLANS CAN HELP REDUCE RISKS RELATED TO SERIOUS HEALTH CONDITIONS SUCH AS HEART DISEASE, TYPE 2 DIABETES, HIGH BLOOD PRESSURE, AND OTHERS.
2011
TIER 1 GOAL 400,000 steps/quarter
($100/quarter incentive)
TIER 2 GOAL 650,000 steps/quarter
($125/quarter incentive)
TIER 3 GOAL 900,000 steps/quarter
($150/quarter incentive)
AMONG ALL EMPLOYEES, PARTICIPANTS IN 2012 EXPERIENCED:
GREATER PARTICIPATION
average steps per day
MORE QUARTERLY REWARDS
WANT TO LEARN MORE ABOUT HEALTHYROADS® SERVICES AND HOW THEY CAN POSITIVELY IMPACT THE LONG-TERM HEALTH OF YOUR POPULATION?
13% relative increase in participation
2012
IF YOU FIND THIS HELPFUL, DON’T FORGET TO SHARE!
TIER 1 GOAL500,000 steps/quarter
($100/quarter incentive)
IN 2012, THE SAME PARTICIPANTS IN BOTH YEARS EXPERIENCED:
2012
more participants achieved all 4 quarterly incentives
28%14%
72.8%64.2%
2011
20122011
27%
relative increase in steps per day
2,8173,573
42% relative increase in individuals
who earned a quarterly incentive
57% 1.031.62
36% 51%
relative increase in the average number of quarterly incentives achieved
2x
CALL 855.328.2746 OR EMAIL [email protected] TODAY.
20122011
HEALTHYROADS PHYSICAL ACTIVITY INFOGRAPHIC
Concept: Present the conclusive data found in a recent study about the benefits of incetivizing fitness goals in a digestible and friendly design.
AMERICAN SPECIALTY HEALTHGRAPHIC DESIGNER IDEC 2015 – PRESENT
HEALTHYROADS SALES PLACE MAT
Concept: Sales requested the design of a place mat for business lunches, where clients could be able to take a look at the highlights of the program before diving into the specifics outlined in the brochure.
AMERICAN SPECIALTY HEALTHGRAPHIC DESIGNER IDEC 2015 – PRESENT
HEALTHYROADS SALES PRESENTATION
Concept: Redesign the sales template to reflect the new style guide, with more dynamic shots, and editing capabilities.
AMERICAN SPECIALTY HEALTHGRAPHIC DESIGNER IDEC 2015 – PRESENT
HEALTHYROADS COACHING CARDS
Concept: A different approach to the traditional brochure.
AMERICAN SPECIALTY HEALTHGRAPHIC DESIGNER IDEC 2015 – PRESENT
ACTIVE&FIT WEBINAR EMAIL INVITATIONS + SOCIAL MEDIA CONTENT (TWITTER AND LINKEDIN ADS)
Concept: Invitations for a Live Webinar about the Active&Fit Program . Social Media materials posted on different channels to invite potential clients to join the webinar.
Pre-Webinar Invitation Pre-Webinar Reminder Post-Webinar Follow Up Post-Webinar Watch on Demand
AMERICAN SPECIALTY HEALTHCORPORATE PRESENTATIONS DESIGN (CONTRACTOR)
AUG – NOV 2015
ASH TO THE FUTURE: YEAR IN REVIEW PRESENTATION TEMPLATE
Concept: For the 30th anniversary of the movie "Back to the Future", upper management requested a fun look for the annual meeting. The presentation included audio and video, as well as playful graphics.
This piece was recognized within the company with the Winning with Innovation Award 2015.
AMERICAN SPECIALTY HEALTHCORPORATE PRESENTATIONS DESIGN (CONTRACTOR)
AUG – NOV 2015
ALL-STAFF MEETING DECEMBER 2015
Concept: Have the presentation reflect the spirit of the holidays whilst accommodating a large amount of data.
AMERICAN SPECIALTY HEALTHCORPORATE PRESENTATIONS DESIGN (CONTRACTOR)
AUG – NOV 2015
SPECIALTY NETWORK PRESENTATION TEMPLATE
Concept: Refresh the existing template with visually interesting visuals for this sales presentation.
HEWLETT PACKARD INTERACTIVE WEB DESIGNER II
2014-2015
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
My SalesGuide regions
1605 18112691
3747 4133 4288 4929 51421346 1685
2378
53326617
7252
88429621
APR MAY JUNE JULY AUG SEPT OCT NOV
HP Badge Channel Partners
TOP ASSETS TYPES HP BADGE VS. CP
43.75% Brochure
10.42% Data Sheet
10.42% Reviewers' Guide
25.00% Data sheet
16.67% Brochure
12.50% Sales Guide
HP BADGE CHANNEL PARTNERS
HP BADGE VS. CHANNEL PARTNERS
AMS EMEA APJ
Top Products Activity
HP OfficejetEnterprise Color MFP
X585 Series
1.37%HP Elitebook 840 G1 Notebook PC
0.79%HP Probook 450 G2 Notebook PC
1.66%
Top Assets Activity
Data sheetHP Laserjet Pro 400 Printer M401 Series
Data sheetHP Laserjet Pro
MFP M125 Series
1.58%2.65%Brochure
HP MX10 Retail Solution
8.97%Brochure
20.74%
AMS EMEA APJ WW
USER GROWTH 2014 HP BADGE VS. CP
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
“USERS SPEAK”
My SalesGuide at a glanceREGISTERED USER GROWTH
REGISTERED USER LOCATION
+14,763 WW USERS
2951 34965069
907910750 11540
13771 14763
APR MAY JUNE JULY AUG SEPT OCT NOV
2024
6496
4588
1655
WW AMS EMEA APJ
ACTUAL USER ACTIVITY
59%
38%
3%
AMS
EMEA
APJ
TOP COUNTRIES VISITS
TOP COUNTRIES ACTIVE USE
35% 65%
68% 32%
HP Badge Channel Partners
English Other
USERS
LANGUAGES
We’re blown away by your sales guide tool, seriously great job, love it –
very cool stuff. LES BU staff
The new My HP Sales Guide is Nirvana! Finally something delivers
everything we need in one spot! Tech Data
TOP ASSETS TYPES WW
TOP ASSETS WW
TOP PRODUCTS WW
41.33%USA
10.49%Spain
10.02%United
Kingdom
11.49%Data sheet
7.59%Analyst report
20.74%Brochure
79.46%AMS USA
33.12%EMEA
United Kingdom
46.27%APJ
Australia
1.35%Data sheet
HP LaserJet Pro MFP M125 series
1.22%Data sheet
HP LaserJet Pro 400 Printer M401 series
0.97%Data sheet
HP Deskjet 1510 All-in-One Printer
0.68%HP Officejet
Enterprise Color MFP X585 Series
0.47%HP Color LaserjetEnterprise Flow
M880 Multifunction Printer Series
0.61%HP Pro X2
612 G1
This is the most important webinar I’ve ever attended! This tool is GREAT!
(MSG training webcast) Rich Vallens -Channel Partner
MY SALESGUIDE INFOGRAPHIC/SLIDES
Concept: This infographic were designed to visually represent relevant statistics regarding the tool. They were presentedat the Discover 2014 event in Barcelona.
HEWLETT PACKARD INTERACTIVE WEB DESIGNER II
2014-2015
ELITEDESK MINI INTERACTIVE BROCHURE
Concept: Custom-designed template to fit the information provided about this product.
Posted to the HP Experience Center as an example of good design practice.
Business white paper
EliteDesk MiniTake back your desk
Get started
Big power. Space saving design.
Smaller than some desk phones—saves space and energy
• Vertical or horizontal orientation
• Integrated wireless antenna for flexible deployments options1
• Integrated VESA mount for easy setup in almost any spot or with several optional peripheral devices
• Slimline design and lightweight at 2.9 lb (1.3 kg); significantly lighter than the HP EliteDesk 800 Small Form Factor (16.7 lb 7.6 kg)
• HP Quick Release Mounting Bracket1 for easy mounting and removal from most flat surfaces
• Optional compact HP Integrated Work Center Stand1 to combine a display with your Desktop Mini
Business white paper | Top 10 reasons to purchase a Desktop Mini
1. Design
Full-sized functionality, reliability, serviceability.
Customizable—allows your PC to evolve with your business
• HP BIOSphere firmware-level automation for updates and security checks
• More local storage with internal 2.5” SSD, dual drive configurations, or optional M.2 PCI3e solid state hard drive module1
• Speed and performance with 4th generation Intel® Core™ processors3 and optional Intel® vPro4 technology
• Withstands 115,000 hours of the HP Total Test Process so you get confidence built right in
• Designed to undergo MIL-STD 810G tests5
• Easy serviceability with tooless access to clearly identifiable and serviceable components
• HP Client Management Solutions6 such as optional LANDesk7 for easy and simple integration into your IT environment and ongoing maintenance
• HP’s business services and support programs that help reduce the burden on IT with long life cycles, stable images and drivers
• Additional Expansion Modules1 offer similar PC functionality of larger form factors
Business white paper | Top 10 reasons to purchase a Desktop Mini
2. Performance and manageability
HEWLETT PACKARD INTERACTIVE WEB DESIGNER II
2014-2015
MPI WEB BANNERS
Concept: Web banners commissioned for the MPI home page.
HEWLETT PACKARD INTERACTIVE WEB DESIGNER II
2014-2015
EXPLOREIT EVENT BANNER DESIGN
Concept: Stand design for an external event to take place at ITESO, and TEC University. College students had the chance tolearn about their career options within HP Shared Services GDL.
HEWLETT PACKARD INTERACTIVE WEB DESIGNER II
2014-2015
INNOVATION DAY 2014 MATERIALS
Concept: Stand design for booths presented during Innovation Day 2014 at ITESO University.
HEWLETT PACKARD INTERACTIVE WEB DESIGNER II
2014-2015
INNOVATION DAY 2014 BOOKLET
Concept: Management commissioned a booklet recounting the highlights of the event.
Guadalajara, 2014
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Key FactsInnovation Day 2014 took place at the Western Institute of Technology and Higher Education (ITESO) campus.
Our guests from the Leadership Team from GBS and HP attended a main conference, where select key note speakers delivered their speeches to an enthusiastic crowd.
Several members of the IT department, GBS employees, and ITESO students showcased their projects at the stand gallery. Also, a display for HP products gave our brand excellent exposure to the public.
We had 21 abstracts submitted, of which 16 presented at the stands, and 6 on stage (5 from Guadalajara, 1 from Pontiac).
Alexis Langagne
Managing Director for
HP Mexico
Keynote Speaker
Gerardo Enkerlin
HP Shared Services AMS
Sr. Director
Keynote Speaker
Jun Zeng
HP Labs
Guest Speaker
Western Institute of Technology and Higher
Education
ITESO
Host
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Highlights
Integration
Exposure
Innovation
Celebration
Networking
Recognition
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
What is Innovation Day?
Projects
Presentations
Products
Exposure© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
We dedicate it to showcasing the major improvements developed by our own employees.
We aim to inspire, celebrate, and foster innovation, collaboration, and networking.
It's a very special day when we celebrate innovation within HP Shared Services.
Watch the video!
Teams & Recognitions
PPOProvides comprehensive mathematical analysis of multiple project portfolio scenarios, and delivers a unique and powerful level of decision support to the IT and business planners responsible for defining the project portfolio.
RRD8 M USD, BPS ready solution, Compliance (accuracy and backlog reduction), GBS revenue adjustment process time reduction, Defects reduction, BU predictability / better forecasting, GBS customer requirements alignments.
sArchitectThis tool is designed to be used by the “casual user”. sArchitect can help each employee contribute to finding efficiencies in their everyday life, and add value to HP.
US Freight Carrier Analysis ToolThis automated application allows users to perform analysis more quickly through a viewer that is user friendly and easy to install on a computer.
Forecast TreasuryPositive impact on Cash Flow with a P&L Benefit of $1.36M USD per Year, Weekly Mexico Payment Forecast accuracy increased to 88%.
White Globe The HP Shared Services Pontiac procurement team exemplified white glove service while securing limited-time discount offers.
Álvaro Lepe | Oliver Vega
Jesus Romero | Edgar Juncos | Edgardo Renteria
People's Choice Award
Winner
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Innovation Day 2014
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HEWLETT PACKARD INTERACTIVE WEB DESIGNER II
2014-2015
WORLD WIDE PPS CONSOLIDATED CHANNEL MARKETING ANALYTICS AT A GLANCE
Concept: Infographics designed for PPS, directed at high level executives to inform the various regions' quarterly results.
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
PPS Channel MarketingQ1 FY15 Analytics at a Glance WW and Regional Views
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
PPS Channel Marketing –NA
100%
PlatinumCoveredNonCovered
100%
$Platinumrevenuecovered
NonCovered
Q1 FY15 Analytics at a glance
$15M = 100%
Leads Development
Comms. & EventsDriving coordinated PPS communication to the channel
Market Dev. FundsAligned MDF spend to PPS strategic initiatives
of available budget used*
5 61Partner Marketing
ManagersCovered partners
Tiered MarketingLaunched FY15 Tiered Coverage model:• 3 Marketing Services Agencies partner
with HP• 3 PPS Campaigns launched• $530K invested in campaigns
* Based on H1FY15 estimated
49%
51%
Non Marketing MDF
Marketing MDF
Internal link (HP University)External (partner) link (ExpertOne)
2,169Total
Generated
2,084Total
Qualified
1,083Total
Opportunities
417Opportunities
Passed to Channel62%
38%Opptspassed toPartnersOpptsmanagedDirect
Key Communication Plans and Events
276K+ partner contacts with PartnerOne Program flipbooks
14.4K partner contacts with HP Partner NewsFlash in Canada
14 Event-in-box events conducted with
over 11.5K partner attendees
500 channel executives briefed on demand generation-focused marketing at Women of the Channel event
20 PMM’s trained in Palo Alto
250 print-focused partners addressed in a keynote at the HP Partner Print Summit
8 Pomeroy executives and 8 NWN executives engaged in an HP Executive Summit meeting to set FY15 strategies and JBPs
=$150MWon by Partners
10.2% YoY with MDF
9% YoY without MDF
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
PPS Channel Marketing -EMEA
88%
PlatinumCoveredNonCovered
94%
$PlatinumrevenuecoveredNonCovered
Q1 FY15 Analytics at a glance
Leads Development
Comms. & EventsDriving coordinated PPS communication to the channel
Market Dev. FundsAligned MDF spend to PPS strategic initiatives
30 109Partner Marketing
ManagersCovered partners
Tiered MarketingPMM concept deployed and Platinum Partner list per country confirmed
58%42% Opportunities
Passed toChannel
66%
34%
26%
74%
Non Marketing MDF
Marketing MDF
$39M = 98%of available budget used*
* Based on H1FY15 estimated
Internal link (HP University)External (partner) link (ExpertOne)
2,913Total
Generated
2,340Total
Qualified
1,825Total
Opportunities
1,065Opportunities
Passed to Channel
Distribution Partner Conference (Nov)
163 Partners across Russia, CEE, MEMA invited
170 1-1 sessions heldInspiring Workshops, Product Showcases & Award Ceremonies delivered
6 more “Energizers” Delivered
750+ PPS partners attended 6 events in 4 countries (Italy, France, Germany, Austria) over a total of 9 days
New! Event attendance provides partners with PPS hardware certification
Event satisfaction scores consistently hit 90%
Keeping partners informed
Consistent communication surrounding PartnerOne - Welcome message, Terms & Conditions & Compensation at Risk -
8 languages
RSA pilots new newsletter approach, prior to wider EMEA roll-out
eComms promoting tools to help partners sell including CMZ & Online Content Syndication
HP Discover Barcelona (Dec)
10,000 business & IT leaders attended representing
3500 companies & 100 countriesMajor PPS announcements made
=$89MWon by Partners
0.1% YoY with MDF
-16% YoY without MDF
=160xRevenue Growth
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
86%
PlatinumCoveredNonCovered
98%
$PlatinumrevenuecoveredNonCovered
PPS Channel Marketing -WWQ1 FY15 Analytics at a glance
$59M = 98%
Leads DevelopmentDeploy, with PPS sales, Partner Collaboration Lead Management
Comms. & EventsDriving coordinated PPS communication to the channel
Market Dev. FundsAligned MDF spend to PPS strategic initiatives
of available budget used*
44 244Partner Marketing
ManagersCovered partners
Tiered MarketingDeploy PMMs to maximize the efficiency of Market Development funds against PPS priorities
11 PPS Sales Plays now available in English + 9 other languages
Brazilian/Portuguese, French, Spanish, German, Korean, Chinese, Italian, Russian, Japanese
Channel Sales and Marketing team are required to complete of at least one Sales Play per quarter
* Based on H1FY15 estimated
Global Partner Conference Planning:
Printing and Personal Systems Super Session
47 top PPS products showcased
19 regional partner roundtables
14 solution breakouts and growth sessions
32%
68%
Non Marketing MDF
Marketing MDF
5% YoY with MDF
To access Sales Plays
65%
35%Opptspassed toPartnersOpptsmanagedDirect
Internal link (HP University)External (partner) link (ExpertOne)
3% YoY without MDF
7,136Total
Generated
6,157Total
Qualified
4,267Total
Opportunities=$328M
Won by Partners
2,778Opportunities
Passed to Channel
= 2xRevenue Growth
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
=$7MWon by Partners
PPS Channel Marketing -LATAM
68%
PlatinumCoveredNonCovered
Q1 FY15 Analytics at a glance
Leads Development
Comms. & EventsDriving coordinated PPS communication to the channel
Market Dev. FundsAligned MDF spend to PPS strategic initiatives
3 44Partner Marketing
ManagersCovered partners
Tiered MarketingLaunched FY15 Tiered Coverage model:• Doubled the amount of assets in CMZ• Launched MSA RFP Process• Completed 43 Joint Marketing Plans and
launched Marketing Campaign Guides
83%
17%
OpportunitiesPassed toChannel
66%
34%
42%
58%
Non Marketing MDF
Marketing MDF
50%50%StrategicInitiatives
Other MKT
$4.4M = 100%of available budget used*
* Based on H1FY15 estimated
Key Communication Plans and Events
HP PartnerOne Program 2015 launch for HP LAR Partners (Brazil, Mexico and MCA Countries)
Generated partner attendees for WW Webinars: Partner Executive Webcast from Barcelona and HP Business Mobility
Executed communications to promote new Co-Marketing Zone assets and MDF simplification
Drove coordinated PartnerOne and webinars communication plans
11 HP PartnerOne events with partners featuring HP general opportunities and benefits
Internal link (HP University)External (partner) link (ExpertOne)
49Total
Generated
37Total
Qualified
30Total
Opportunities
25Opportunities
Passed to Channel
75%
$PlatinumrevenuecoveredNonCovered
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
PPS Channel Marketing -APJ
94%
PlatinumCoveredNonCovered
94%
$PlatinumrevenuecoveredNonCovered
Q1 FY15 Analytics at a glance
$1M = 96%
Leads Development
Comms. & EventsDriving coordinated PPS communication to the channel
Market Dev. FundsAligned MDF spend to PPS strategic initiatives
of available budget used*
6 30Partner Marketing
ManagersCovered partners
Tiered MarketingLaunched FY15 Tiered Coverage model:• Completed JMP planning for all target PMM-
covered partner account• India & SEATH further along in execution
mode, while other countries are still in socializing/alignment stage with the partners
96%
4%
OpportunitiesPassed toChannel
66%
34%
PartnerConnect eDM reaching
>2500 partners across APJ with ~ 41% open rate at company level
* Based on H1FY15 estimated
Key partner events includes APJ Canalys/PAB, Channel Odyssey in SEATH, Korea and China – involving
>1000 partners
45%
55%
Non Marketing MDF
Marketing MDF
China’s eDM activities reaching
>5000 partners at ~21% open rate at individual level
Internal link (HP University)External (partner) link (ExpertOne)
2,005Total
Generated
1,696Total
Qualified
1,326Total
Opportunities
1,271Opportunities
Passed to Channel =$82MWon by Partners
35.2% YoY with MDF
9.7% YoY without MDF
= 4xRevenue Growth
HEWLETT PACKARD SALES PPS MARKETING SUPPORT
2014-2015
CONSUMER SELL-IN DECK EXECUTIVE SLIDES
Concept: Develop creative visuals and copy-writing material to support the Consumer Sell-In Deck, which is essential for training and key information for sales executives presenting to retail clients.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1
The person attracted to the convertible is looking for unique and innovative features that create a richer user experience for consumption.
TARGETED TO NATURAL MULTITASKERS
Targeted to customers who want full integration of their environment into one powerful, portable device.
Performance goes hand in hand with sophisticated design.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
COLOR TRENDS
NaturalSilver
Sunset Red
Minty Green
VioletPurple
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
WHY HP ENVYThis PC first with added tablet capabilities
is what productivity dreams are made of.
With four possible work modes, the HP ENVY x360 easily accommodates to any
situation thanks to its unique and fluid geared hinge.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
LOAD UP WITHOUT THE WEIGHT
So thin and light, it’s easy to forget that this notebook has 1 TB of storage to carry your complete collection of movies, photos, music and files.
Only HP Pavilion x360
1
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Designed for ultimate versatility.
Meet the New HP ENVY x360
A DAY WITH YOUR HP ENVY x360
Take photos of your favorite activities and share them on the spot
Read your favorite blogs from the comfort of your own bed
Log onto Facebook and find out what your friends are up to
Catch up with the latest episode of your favorite TV series while on the go
Stay productive all day, send emails and browse from anywhere
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Convertibles Differentiation
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
DESIGN INSPIRATION
NaturalSilver
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Meet the newHP Convertibles
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP STRENGTHS
• Fold your content 360 degrees• Optimal sharing mode with
keyboard, reverse the display• Extended color palette• Refined and improved hinge• 15.6” FHD3 IPS diagonal
touchscreen display
• Intel® Core™® i3, i5, i7 processors
• Disc. GFX boost performance
• NVIDIA® or Intel® Core™ Graphics
• Elegant metal design
• Full size backlit keyboard with numeric keypad
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
CHARGE IS FULL
No need to keep an eye out for outlets. Up to 8 hours of battery life means you’re free to go anywhere on one charge.
Only HP Pavilion x360
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
WHY HP PAVILION x360
Full performance, all there and with the ability to try out new features.
A PC first with added tablet capabilities as the keyboard can be
moved when you don’t need it.
Perfect for consuming media and playing games. This platform is
scalable and has high performance.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Z4000 Mouse
HP Spectrum Sleeve
HP Signature Backpack
HP Slim Brief Case
COMPLEMENT YOUR CONVERTIBLEAccessories that keep up with your pace.
HP ENVY x360
HEWLETT PACKARD SALES PPS MARKETING SUPPORT
2014-2015
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The Tablet SolutionAppropriate for, and preferred by, the student & millennial of today
NOTES MANAGEMENTSOLUTIONS FOR IN THE HOME, OR ON THE GO
VERSATILITY OF PAPER, CONVENIENCE OF A LAPTOP
Capturing notes and images
Sorting and archiving
Searching and sharing
Drawings & Sketches
Writing
Multimedia Editing
Best of pen and laptop
Easy organizing
Available anywhere, anytime
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Mobility3C15 CUSTOMER PLANNING EVENTS
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Consumer InsightsWhat students tell us
Students like the idea of note-taking on a tablet, but we need to vividly illustrate the benefits over pen and paper.
Paper is light, and good for diagraming
Others prefer laptop, easy to store and can type on PPT docs
Tablet gaining traction, but most want a keyboard
Like the concept of a stylus,but long for a natural pen feel
“I prefer pen and paper. Faster, cheaper, quieter, lightweight, and no batteries required.” – UK Student
“Almost everyone in my class that got a tablet to take notes in class bought an external keyboard for it.” – US Student
“I've had no luck finding a stylus that feels natural in my cramped hand.” – US Student
“ I feel that writing notes on a tablet, even with a keyboard case, is cumbersome business.” – US Student
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
3% 6% 10%
21%
60%
Currently take notes by…
Mostly tablet
Pen & Paper and Tablet
Mostly laptop
Pen and Paper and Laptop
Mostly Pen and Paper
Consumers want tablets that do more Only high-end devices delivers good note taking experiences
8” tablet segment had the highest growth in 2014Market OpportunityIn search of the ultra-mobile premium experience for note-takers
Generically Speaking:7”< 8” tablets are projected to account for approximately half of the total 962M tablets sold
between 2014-2018, even though growth in this size range
is expected to be negative.
-10% -5% 0% 5% 10% 15%
2015
2016
2017
2018
Tablet Growth Forecast by Screen Size (% Growth from previous year)
10" to 11" 9" to 10" 8" to 9" 7" to 8"
46% of current tablet owners say the
plan on buying another tablet within the next six months
90% of college students and high
school seniors believe tablets are valuable for both educational and
personal purposes
66% of college students believe tablets help them to study
more efficiently
64% believe that tablets help them do better in class
70% of college students have
read digital textbooks
77% of college students believe tablets greatly enhance the
learning experience
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP StrengthsFIREBALL Advantages over the Competition
– Includes Active Stylus (a $40-$50 value)
– Designed from the ground-up for note-taking and, with the keyboard jacket, productivity.
– LTE option available.
– Download your “cloud” documents faster when it counts.
– Upload your content at will.
– DataPass allows for some degree of free monthly data.
– Purpose-built POD keyboard, touchpad, and stylus-holder to fulfil the “ultra-mobile premium” role.
– Added advantage of being part of the expected doubling of the “ultra-mobile premium” segment.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Highlighting the benefits over pen and paper
The Stylus
Longhand now easily digitized into searchable content
“… The latest digital writing utensils aim to preserve these traditional benefits, while empowering handwriting with what’s good about typed notes: What you write is stored, made searchable, even converted to editable text … And smart pens—ones that write on real paper—sync with our devices and the cloud better than ever.”
Handwriting Isn’t Dead, Smart Pens and Styluses Are Saving It– The Wall Street Journal, February 2015
Academic Advantage of the Stylus
“… present research suggests that even when laptops are used solely to take notes, they may still be impairing learning because their use results in shallower processing. In three studies, we found that students who took notes on laptops performed worse on conceptual questions than students who took notes longhand.”
The Pen is Mightier Than the Keyboard, Advantages of Longhand Over Laptop Note Taking –Association for Psychological Science, April 2014
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Best in Class Always in-Sync Do More
– Most natural pen experience
– Write instantly
– Copy handwriting and text
– Great low light readability for your notes and textbooks
– Fully integrated solution
– One note and HP Connected Drive
– Search all your handwritten notes and documents
– Timeline view of all your notes
– Adaptive Interface
– PC-like keyboard experience
– Dedicated active stylus holder
– Seamless tablet integration (sturdy and easy to use design)
HP Tablet True pen on paper experience
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Tablet
Do more Best in Class
PC-like keyboard, with excellent tactile response and a dedicated active stylus holder.
Full HD display with handwriting recognition and a natural pen-like experience with the Active Stylus.
Always in-Sync
True pen on paper experienceYour personal integrated note-taking & productivity solution that allows for ultimate flexibility when on the go.
All notes and documents always in sync from all your devices with One note and HP Connected Drive.
Differentiator
• True pen on paper experience.
• Sleek 7.7mm product thickness & sharp ID.
• Optical recognition of photographed content.
• Gorilla Glass 4. Enhanced drop & scratch protection
• Combination of keyboard, touch-pad, and stylus holder for a ultra-mobile premium productivity.
FPO
MOBILITY PRODUCTS FOR CUSTOMER PLANNING EVENTS PRESENTATION
Concept: Executive presentation for hero products or featured family products, based off the Customer Market document.
FREELANCE WORK
ESENSPA: SKIN CARE
Concept: Branding, logo, stationary and label design.
FREELANCE WORK
ESENSPA: SKIN CARE
Concept: Branding, logo, stationary and label design.
FREELANCE WORK
NICOLETTE ALCHEMY
Concept: Branding, logo, stationary and label design.
FREELANCE WORK
NICOLETTE ALCHEMY
Concept: Branding, logo, stationary and label design.