© 2014 IBM Corporation2
Untapped Resource Empower Everyone Increased Value
The World of Big Data & AnalyticsIs Rapidly Expanding
© 2014 IBM Corporation3
Data at Scale Data in Many Forms Data in Motion Data Uncertainty
Big Data Is All Data
Volume Variety Velocity Veracity
© 2014 IBM Corporation4
Today’s IT challenges and market shifts introduce different data economics
Traditional workloads New workloads
Systems of Engagement Require massive scale and rapid pace Accelerate business insights Rely on data elasticity, supporting
diverse hardware
Systems of Record Benefit from simplified
infrastructure Require cost efficiency through
improved virtualization and automation
Drive controlled data growth
Transactional systems
Email, supply chain, HR
Virtual servers and desktops
Social and media
Mobile applications
Big Data & Analytics
Integrated approach
Exploding Data Volumes
Diverse Data Types
Increasing Valueof Information
Mobile & Social Engagement
© 2014 IBM Corporation5
30%Reduction in heating bills
The Opportunities from Big Data &Analytics Are Infinite
15 min Response time
to requests 150% Revenue
growth rate
95%
Accuracy of 18+ month sales forecasts
80% Less time required to open an account
98.5%On-time deliverytarget achieved
70%Counterparty
measurements changed
80% Reduction in
serious accidents
© 2014 IBM Corporation6
Why Act Now?
Create IT AgilityManage RiskOutperform
Only 1 in 5 organizations allocate more than 50% of IT budget to new projects
Of leaders cite growth as the key source of value
from analytics
Source:1 - IBM IBV Study: Analytics: A blueprint for value, October 2013 2 - IBM Global Study on the Economic Impact of IT Risk, 20133 - IBM Global Data Center Study, 2012
Of respondents were impacted by a cyber security breach
over the past 24 months
46%75% 1in5
© 2014 IBM Corporation7
CAMS: the business imperative appears
CAMS technologies: rapidly emerging but lack of skills
Business Tech Trends – Pacesetters are strategically integratingCloud, Analytics, Mobile, and Social (CAMS)
Pacesetting companies: partnering, insight-driven, integrate CAMS
2012
2011
2014
Pacesettersbelieve technologies are critical to their business
success
AND DRIVE REAL
BUSINESS OUTCOMES
1,447Decisions makers
21%C-level executives
40%IT management
39%Business management
© 2014 IBM Corporation8
Business Tech Trends: Pacesetters
Since the 2012 Tech Trends study, Big Data & Analytics deployment has grown by 39%, with 40% now deploying a significant range of Big Data & Analytics solutions capabilities. Just as crucially, Pacesetters report they are better at achieving key business objectives with Big Data & Analytics.
© 2014 IBM Corporation9
*Notes: To obtain a global understanding of approaches to these transformational technologies, we surveyed 1447 IT and line of business (LOB) decision-makers — spanning 5 continents and 15 industries.
Leveraging skills from the ecosystem
Pacesetters run their enterprises on insight
CAMS integration for greater effect
Business Tech Trends 2014 – Pacesetters: Three key characteristics that set them apart
Partnering is in their DNA
Analytics is their fuel
Integration is their breakaway move
© 2014 IBM Corporation10
as likely to have mature analytics capabilities
as likely to have most of skills they need
as likely have deployed a significant range of solutions
Analytics is their fuel Pacesetters run their enterprises on insight
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
7 in 10 say data-driven insights are a significant part of their organization’s decision makingprocess
© 2014 IBM Corporation11
How pacesetters like you can leverage the IBM ecosystem
Use IBM Bluemix to broaden your partnering
experience
Leverage IBM portfolio, skills and data challenges
Maximize CAMS with IBM integration support
Partnering is in their DNA
Analytics is their fuel
Integration is their breakaway move
Enter the Mobile Bluemix App Challenge
Sign up for Watson Analytics beta
List your solutions on the Cloud marketplace
https://ibm.biz/biztechjam http://watsonanalytics.com/
https://ibm.biz/Cloudmkt
© 2014 IBM Corporation12
About the Authors:
Entrepreneur Huddle Webcast: https://ibm.biz/techhuddle
“Raising the game: The IBM Business Tech Trends Report” https://ibm.biz/IBMBTT14
The IBM Tech Trends interactive Dashboard http://bit.ly/tt14dashboard
The IBM 2014 Business Tech Trends links & contacts:
Susanne Hupfer, Ph.D. is a consultant with the IBM Center for Applied Insights, where she conducts fact-based research for innovation leaders. @cybersooz
© 2014 IBM Corporation13
Imagine It. Every Industry can Leverage Big Data and Analytics
Insurance
• 360˚ View of Domain or Subject
• Catastrophe Modeling• Fraud & Abuse
Banking
• Optimizing Offers and Cross-sell
• Customer Service and Call Center Efficiency
Telco
• Pro-active Call Center• Network Analytics• Location Based
Services
Energy & Utilities
• Smart Meter Analytics• Distribution Load
Forecasting/Scheduling• Condition Based
Maintenance
Media & Entertainment
• Business process transformation
• Audience & Marketing Optimization
Retail
• Actionable Customer Insight
• Merchandise Optimization
• Dynamic Pricing
Travel & Transport
• Customer Analytics & Loyalty Marketing
• Predictive Maintenance Analytics
Consumer Products
• Shelf Availability• Promotional Spend
Optimization• Merchandising
Compliance
Government
• Civilian Services• Defense & Intelligence• Tax & Treasury Services
Healthcare
• Measure & Act on Population Health Outcomes
• Engage Consumers in their Healthcare
Automotive
• Advanced Condition Monitoring
• Data Warehouse Optimization
Life Sciences
• Increase visibility into drug safety and effectiveness
Chemical & Petroleum
• Operational Surveillance, Analysis & Optimization
• Data Warehouse Consolidation, Integration & Augmentation
Aerospace & Defense
• Uniform Information Access Platform
• Data Warehouse Optimization
Electronics
• Customer/ Channel Analytics
• Advanced Condition Monitoring
© 2014 IBM Corporation14
IBM Big Data & Analytics Portfolio
Innovative – easy to consume
Complete – enterprise-ready
Fast – start anywhere and grow
© 2014 IBM Corporation15
IBM Watson Foundations
Systems, Security, Storage
IBM Big Data & Analytics Infrastructure
Reporting, Analysis, Content Analytics
Cognitive
Exploration & Discovery
Decision Management
Predictive Analytics & Modeling
Information Governance Zone
New/Enhanced
Applications
Real-time Analytics
Zone
Exploration, Landing &
Archive Zone
Information Ingestion & Operational Information
Zone
Enterprise Warehouse, Data Mart &
Analytic Appliance
Zone
Realize It. Invest in a Big Data & Analytics platform. All Data
Transaction and application data
Social data
Image, geospatial, video
Enterprisecontent
Machine, sensor data
Enterprisecontent
Third-party data
© 2014 IBM Corporation16
Realize It. Invest in a Big Data & Analytics platform.
New/Enhanced
Applications
Why did it happen?Reporting, Analysis, Content Analytics
What did I learn, what’s best?Cognitive
What is happening?Exploration & Discovery
What action should I take?Decision Management
What could happen?Predictive Analytics & Modeling
BeMore Right, More Often
© 2014 IBM Corporation17
Realize It. Invest in a Big Data & Analytics platform.
All Data
Harness All Data
& All Paradigms
Information Governance Zone
Information Ingestion & Operational Information
Zone
Real-time Analytics
Zone
Exploration, Landing &
Archive Zone
Enterprise Warehouse, Data Mart &
Analytic Appliance
Zone
© 2014 IBM Corporation18
All DataNew/
Enhanced Applications
IBM Big Data & Analytics Platform
Systems, Security, Storage
IBM Big Data & Analytics Infrastructure
Reporting, Analysis, Content Analytics
Cognitive
Exploration & Discovery
Decision Management
Predictive Analytics & Modeling
Information Governance Zone
Real-time Analytics
Zone
Exploration, Landing &
Archive Zone
Information Ingestion & Operational Information
Zone
Enterprise Warehouse, Data Mart &
Analytic Appliance
Zone Reporting, Analysis,
Content Analytics
Cognitive
Exploration & Discovery
Decision Management
Predictive Analytics & Modeling
Realize It. Invest in a Big Data & Analytics platform.
© 2014 IBM Corporation19
All DataNew/
Enhanced Applications
IBM Big Data & Analytics Platform
Systems, Security, Storage
IBM Big Data & Analytics Infrastructure
Information Governance Zone
Real-time Analytics
Zone
Exploration, Landing &
Archive Zone
Information Ingestion & Operational Information
Zone
Enterprise Warehouse, Data Mart &
Analytic Appliance
Zone Reporting, Analysis,
Content Analytics
Cognitive
Exploration & Discovery
Decision Management
Predictive Analytics & Modeling
Reporting, Analysis, Content Analytics
Cognitive
Exploration & Discovery
Decision Management
Predictive Analytics & Modeling
Realize It. Invest in a Big Data & Analytics platform.
© 2014 IBM Corporation20
All DataNew/
Enhanced Applications
IBM Big Data & Analytics Platform
Systems, Security, Storage
IBM Big Data & Analytics Infrastructure
Information Governance Zone
Real-time Analytics
Zone
Exploration, Landing &
Archive Zone
Information Ingestion & Operational Information
Zone
Enterprise Warehouse, Data Mart &
Analytic Appliance
Zone Reporting, Analysis,
Content Analytics
Cognitive
Exploration & Discovery
Decision Management
Predictive Analytics & Modeling
Reporting, Analysis, Content Analytics
Cognitive
Exploration & Discovery
Decision Management
Predictive Analytics & Modeling
Realize It. Invest in a Big Data & Analytics platform.
© 2014 IBM Corporation21
Tools to address practical challenges managing Big Data
DB2 with BLU Acceleration In-memory computing 35x to 73x faster analytics1, with some queries running more than
1400x faster instant insight from real-time operational data and historical data No need for indexes, aggregates, or tuning Ultimate operational simplicity with “load and go” performance Available for on-premises or via the cloud
IBM Puredata For Analytics Simple data appliance for serious analytics. It simplifies and optimizes performance of
data services for analytic applications, enabling very complex algorithms to run in minutes not hours.
In-Database Geospatial Analytics compatible with industry standard ESRI GIS formats.
© 2014 IBM Corporation22
Tools to address practical challenges managing Big Data
InfoSphere BigInsights for Hadoop For data at rest 100% standard Hadoop IBM Big SQL, BigSheets Developer tools, Accelerators Ease of use for all roles
InfoSphere Streams For data in motion Agile development environment Sub-millisecond response Live graph, streams debugger Packaged adapters and toolkits Geospatial Toolkit
© 2014 IBM Corporation23
Solutions to address practical challenges Analyzing Big Data
Cognos BI Full breadth of BI for every decision-maker Query, reporting, analysis, scorecards and
dashboards Delivered where, when and how needed Answer “how am I doing”, “why”, and “what should I
be doing?” View of all time horizons: past, present & future
SPSS• Comprehensive predictive analytics
platform• Desktop to integration within operational
system deployment
• Providing a range of advanced analytics - text analytics, entity analytics, social network analysis, decision management and optimization.
© 2014 IBM Corporation24
Powerful Analytics for Everyone
Watson Analytics Single Business Analytics Experience -
Watson Analytics is a seamless, unified experience that brings together a set of self-service enterprise data and analytics capabilities on the cloud.
Fully Automated Intelligence Natural Language Dialogue Guided Analytic Discovery
Visit WatsonAnalytics.com and get started for free
© 2014 IBM Corporation25
Solutions to address Enterprise Content ManagementContent NavigatorDramatically improve the way people interact with and manage content IBM Navigator on CloudUniting knowledge workers through content in a flexible and trusted cloud environment. Watson Content AnalyticsUncovers insights from unstructured data to shape business outcomes. FileNet Content ManagerProvides full content lifecycle and extensive document management capabilities for digital content. Case ManagerOptimizes case outcomes with information, processes and people. Content FoundationFull content lifecycle and document management for expansive ECM capabilities. Datacap Taskmaster CaptureAutomates input of data from documents to reduce cost and accelerate document process efficiencies.
DaejaUniversal viewer that opens and displays hundreds of image and document formats.
© 2014 IBM Corporation26
4xIBM InfoSphere BigInsights delivers performance gain1
1.Audited STAC® Report Securities Technology Analysis Center
Of database queries for reporting2
InfoSphere BigInsights for Hadoop
Realize It. Optimize your Big Data & Analytics infrastructure.
Open Source Hadoop
38xAverageAcceleration
2. Based on internal tests.
DynamicQuery
CompatibleQuery
DynamicCubes
C1 C2 C3 C4 C5 C6 C7 C8C1 C2 C3 C4 C5 C6 C7 C8C1 C2 C3 C4 C5 C6 C7 C8C1 C2 C3 C4 C5 C6 C7 C8
DB2 with BLU
Cognos BI
+DB2 BLU
+Power
© 2014 IBM Corporation27
Big Data & Analytics on Bluemix https://ace.ng.bluemix.net/#/home
You can launch Big Data services and build applications in minutes on Bluemix. Use only what you need.
© 2014 IBM Corporation28
In Summary: Go Further and Faster with IBM
Resources
Accelerated Discovery Lab Ecosystem
Analytics Solution Centers
Expertise
9KConsultants
30KEngagements
2,500
Academic Initiative
1,000Partnerships
Business Partners
© 2014 IBM Corporation30
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• © IBM Corporation 2013. All Rights Reserved.• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is
provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
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