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•Creation of a net new Go-To-Market Business Plan Competitive Positioning Marketplace Definition and “Best” Opportunity
Assessment Product Positioning/Pricing Development of Key Performance Indicators (KPIs)
•Sales and Marketing Campaigns and Initiatives•Sales Operational Planning
Cause & Effect/Expectations Direct Sales Channel Development – Partnerships & Alliances Talent Assessment Pipeline Development
•Improve Branding techniques•Analyzed and advised on product introduction of a complimentary solution into existing portfolio•Provide introduction and connections into financial lending world•Sales Process & Procedure/Milestone Management•Information Technology Project, Program and Process Assessment
W H A T W E D O
W H A T W E P R O V I D E
C L I E N T S E R V I C E S
T E S T I M O N I A L S
E V E N T D R I V E N
FROM THIS
TO THIS
PRESS RELEASE
BMC’s client Abintra Consulting launches
WiseNet solution for the US market
Boston, MA – Balfour Management Consultants (BMC) is pleased to announ
ce its latest client, Abintra
Consulting, a leading space and facility consul
tant based in Kent (UK). Abintra formed in 2001 are the UK’s
largest workplace consultants and service providers. The
ir clients are Property, Estates and Facilities, IT
and
Finance departments for corporate and government organizations and
education and health authorities.
Abintra is early adopter of “software as a service” (SaaS)
solutions within the United Kingdom. BMC will be
providing guidance and assistance in Abintra’s
go-to-market (GTM) planning and sales strategies and client
development for their planned American launch commencing in 2013, with supporting sales and
marketing
efforts continuing on into 2014 and beyond.
Formed in 2001, Abintra is o
ne of the UK’s largest workplace and service consultants. Their clients
include
property, estates and facilities, IT and finance
departments throughout the UK and the Continent.
Their
innovative solution is installed in such accounts
as Rolls Royce, Deloitte, Credit Suisse, UBS, Barclay’s, Exxon,
BP, and Accenture. With customers in the UK, Germany, Italy, Sweden, Netherlands and Switzerland, Abintra
is now adding the US to its sales and marketing focus.
“We are very pleased to be
associated with Abintra Consulting and to represent them in the USA,” said Rick
Boyink, General Partner, (BMC). BMC and Abintra have jointly agreed to extend
the relationship that
currently exists between the two organizations as Abintra prepares for this lat
est endeavor. BMC will be
providing on going market analysis, sales development and operational in
frastructure for Abintra in this
launch initiative. For more information on Abintra, please visit www.abintra-consulting.com
.
Balfour Marketing Consultants (B
MC) is a joint partnership management consulting company created to
assist organizations in formulating their Go-To-Market (GTM) planning with emphasis on sales strategie
s and
marketplace analysis. From the outset, BMC has helped companies launch their hig
h performance GTM
programs and sales campaigns as well as introducing international companies to the US market. For more
information on BMC please visit www.balfourmanagement.com.
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O N E M O R E T H I N G