BOARDROOM METRICS SUCCESS STORY Marianna Koos – Travel and Tourism Executive
Success can happen anywhere. For Marianna it’s happening in Spain. Marianna was originally identified by Boardroom Metrics as a strong candidate for an open Director of Strategy position at an important technology client in Toronto. Although Marianna lives in Spain, she is originally from Toronto. When we contacted her about the position she was very interested. Client interviews were conducted both by Skype and in person in the U.K. Unfortunately, before the job was awarded, the Company was reorganized and the position was
eliminated. By then, a firm bond had been formed between Marianna and Boardroom Metrics. For two years, Boardroom Metrics and Marianna stayed in touch. When Marianna came to visit Canada we met with her and discussions began about how she might turn her expertise into a consulting practice. Helping experts hone what particular expertise to focus on -‐ is something we do a lot of at Boardroom Metrics. Frequently, we push our experts to the ‘tactical’, fire fighting side of what they know because that is where there is the most client demand. In Marianna’s case, although she was focusing on her own growing consulting practice on Travel/Tourism strategy, the expertise we got her to focus on was RFP responses and proposal writing. As a talented writer and business development professional, Marianna had years of experience writing proposals for large organizations. Now, she is part of a team of five writers at Boardroom Metrics who are part of the proposal response team. Marianna has helped write RFP, RFQ and RFI Responses for Boardroom Metrics Clients in; Education, Professional Services, Security, Food, Tourism, Research, Recruitment, Project Management and Major Events including the PanAm Games. Numerous bids have also been submitted for the burgeoning ‘MUSH’ sector; Municipalities/Universities/Schools/Hospitals. Recent responses include the Township of Richmond Hill, York Region School Board, Fanshawe College and Western University. Marianna still lives in Spain. She connects with clients using Skype and telephone. In fact she has never met a client in person. A committed producer, time zones seem to work in Marianna’s favour, enabling her to have content ready for clients when they get to work in the morning.
Marianna’s success with Boardroom Metrics is based on several key factors:
1. Marianna’s expertise. Proposal writing, Marianna’s key service offering is well defined and she is very good at it.
2. Her client management skills. As you might expect from someone who’s a business development and client relationship professional, Marianna instantly relates to her clients and meets their expectations at every step.
3. How Marianna works with Boardroom Metrics. Marianna is easy to work
with. She is accessible, flexible, creative, responsive and helpful. About Boardroom Metrics The workforce is rapidly evolving. A growing wave of work is now being handed to independent experts including consultants, contractors, freelancers, and others. In the future, almost everyone will work for themselves at some, likely substantial point in their careers. Boardroom Metrics provides programs and services to support the success of independent experts. Our goal is to reduce the stress and hassle of independent contracting, enabling our members to focus on what they do best. Our core services include:
• Marketing • Social Media Awareness and Visibility • Client Leads • Client projects • Training • Team members with additional skills • Networking • Administrative support including invoicing and collection
Contact and More Information If you are an independent expert, contractor or freelancer and would like to better understand how Boardroom Metrics might enable you to more successful give us a call at 416-‐994-‐6552 or write Karen McElroy at [email protected]