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CALLAN ROWEdesign for screen
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1.
Web Design
BROLLY STUDIOS
Brolly Studios is many things. It isa design collective, a co-workingspace, an architectural/ interiordesign practice and soon to be aca and store.
Te website is designed to bea platorm or members o thedesign collective, Brolly Brotheltopost their work. It is also a way or
Brolly share news, upcoming eventsand promote the Brolly Productsrange, which is due to rollout inFebruary.
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2.
Home Page
BROLLY STUDIOS
Brolly is a un, playul and diversecreative community. I havecommunicated this with the use ocolour and playul and somewhatunconventional layout. Te use oboxes reects the current studioset up as well as the plannedrenovations or the Brolly ca.
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3.
Contact Page
BROLLY STUDIOS
A simple contact page codedusing PHP. Some CSS rolloveranimations were also used on thesubmit button.
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4.
Brolly Brothel
BROLLY STUDIOS
Te Brolly Brothel is what Brollycalls its collective o reelancedesigners. Te idea behind theBrolly Brothel page is that clientscan peruse a list o potentialdesigners and take their pick basedon their bio.
Te designers portraits aresilhouetted, rolling over theirportraits triggers a simple Jqueryanimation allowing the user to seethe designers ace. Tis is a playuland interactive interpretation o theBrothel idea.
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5.
Designer Bio
BROLLY STUDIOS
Clicking on the designers portraitopens a javascript popup with ashort bio o the designer as well astheir contact inormation, portolioand social media links.
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6.
Brolly Blog
BROLLY STUDIOS
Te Blog is a platorm or designersat Brolly to display their work. It isalso a way or Brolly to advertiseevents and generate excitementor the Brolly Shop, which will berolled out February 2013.
Synth aesthetic truaut sustainable, in delectus ex. Sriracha quinoa carlesgluten-free, readymade organic irony. VHS tempor reprehenderitconsectetur, id banh mi chambray DIY aute enim eu kale chips. Fap craft beerbanh mi small batch. PBR sint viral whatever, VHS cardigan et esse echo parkstreet art irure do Austin. Duis cupidatat narwhal high life yr small batch.Irure biodiesel mustache post-ironic, next level pariatur wes andersonmessenger bag placeat pinterest umami fugiat et exercitation.
AMAZING BLOG TITLE01/09/2012
BROLLYTWEETS
By Jonny Appleseed Synth aesthetic truaut sustainable, in delectus ex. Sriracha quinoa carlesgluten-free, readymade organic irony. VHS tempor reprehenderit
consectetur, id banh mi chambray DIY aute enim eu kale chips. Fap craft
beer banh mi small batch. PBR sint viral whatever, VHS cardigan et esse
echo park street art irure do Austin. Duis cupidatat narwhal high life yr small
batch. Irure biodiesel mustache post-ironic, next level pariatur wes
anderson messenger bag placeat pinterest umami fugiat et
exercitation.Synth aesthetic truaut sustainable, in delectus ex. Sriracha
quinoa carles gluten-free, readymade organic irony. VHS tempor
Adding to the collection.Something dierent. Yellow
flowers.http://instagr.am/p/PniT9emE0D/
17 minutes ago
Hey, look, @transportnationwent to @LowLineNYCandcame back with some deliciousphotos http://j.mp/QPzcyc
About 1 hour ago
Something dierent. Yellowflowers. #small things in #life.#springis here!@thats_melbournepic.twitter.com/Lt1LmL7H
About 3 hours ago
"Writing is a little door. Some
fantasies, like big pieces offurniture, wont come through."Sontag http://j.mp/PHQzRp (via
About 3 hours ago
Dizzy morning of death yetdetermined to roll to the
:
Search Brolly
BLOG CONTACT ABOUT BROLLY BROTHEL
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7.
Email Newsletter
BROLLY STUDIOS
Whats the news?
We have a winnner!
says hello
Whats coming up?
Having trouble reading this email?
view it in your browser
says hello!
Brolly cleans up at the 2012 Melbourne
Design Awards...
Read more>> Read more>> Read more>>
Little Stories Big Screen1st November 2012
The PlayMo projectThe unasked question of living in
modern cities is: whose city is this?...
People's MarketWeve been warming our frosty bones,
hibernating indoors for the winter...
Bushwick cardigan esse hella, irure s emiotics irony pinterest brunch voluptate.Sriracha seitan forage vero, bicycle rights etsy synth wes anderson consectetur
brunch enim. Ex enim mustache DIY pitchfork delectus. Brooklyn gastropubiphone occaecat. Godard master cleanse assumenda minim, skateboard biodiesel
dreamcatcher quinoa mcsweeney's incididunt elit. Viral small batch stumptownoccupy, bushwick cillum vegan do consectetur typewriter seitan art party.
RMIT CrateUation Exhibition 201223rd November 2012
Bushwick cardigan esse hella, irure s emiotics irony pinterest brunch voluptate.Sriracha seitan forage vero, bicycle rights etsy synth wes anderson consectetur
brunch enim. Ex enim mustache DIY pitchfork delectus. Brooklyn gastropubiphone occaecat. Godard master cleanse assumenda minim, skateboard biodiesel
dreamcatcher quinoa mcsweeney's incididunt elit. Viral small batch stumptown
An example template o an emailnewsletter was also created andmay be used to promote brollyevents.
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8.
Publication Design
HAMMER & TONGS
Hammer and ongs is a ctionalmagazine created as part o astudent project. It is a magazineabout people who make things withtheir hands and artisinal culture inMelbourne and around the world.
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The not so ) GOOD
the BADand the UGLY
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THE ( NOT SO ) GOOD
FAT
13.
While the FA website isaesthetically true to its branding, itis very dicult to navigate. Tereare too many navigation options,low background contrast, andthe layout is not riendly to smallbrowser sizes. Some o the linkssimply dont work. Teir onlinestore is almost impossible to usemaking FAs online experience avery rustrating one.
While I understand that they are atrendy hipster brand, you cant haveironic site navigation.
Web Design
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FAT
THE SOLUTION
14.
I wanted to maintain FAs quirky/kitsch use o animal images. Telanding page consists o a simpleconsolidated navigation overlaidover alternating images o animals.Te site is easy to navigate andriendly to smaller browser sizes, asyou no longer have to scroll to seeall the navigation.
Home Page
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FAT
15.
Te main issue with the originalFA site design was its conusingand in some cases non unctioningnavigation. Semi-transparentdropdown menu is employed orbrowsing the mens. womens, anddesigner sections o the page.
Menu System
THE SOLUTION
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FAT
16.
Te e-commerce has beenintegrated into the collections arearather than having a separate storepage. Te store pages are simplylaid out with breadcrumbs or easynavigation. Further browsing isachieved with the navigation dropdown menu.
Now we have a site that maintainsits kitsch hipster aesthetic andiseasily navigated.
Store
THE SOLUTION
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FAT
17.
I also created a simple EDM usingthe same visual language as thewebsite.
Electronic Direct Marketing
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THE BAD
SPORTSGIRL
18.
Te Sportsgirl website is areal missed opportunity. Teyhave a lookbook section withtrends and themes, but it istotally underutilised. Tey seemconstricted by their template, andmost o the looks dont appearuntil aer the break. Some strangecontent choices have been made,or instance there are two links tothe same Hawaiian themed look
book.
Web Design
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THE SOLUTION
SPORTSGIRL
19.
My aim with the redesign was toreally make the lookbook page aeature. Sportsgirl had chosen areally un theme, Postcards fromHawaii, but had done nothing withit. I decided to run with it and takeit ull page. Now the user can havea more interactive experience.Te calls on the Sportsgirl site arestrangely placed; in some casesthere are two calls or the same
item next to each other. I tried tosimpliy that and create a un andunctional site.
Lookbook
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THE SOLUTION
SPORTSGIRL
20.
I made some minor alterationsand simplications to the productpages. I included social media linksand cleaned up the layout or amore streamlined aesthetic.
Lookbook
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THE UGLY
SHAG
21.
I dont know what the designerswere thinking when they made thissite. Hal o it is in ash, the otherhas some very odd layout decisions.
Te main issue is that the shopcontent, while there is a lot oit, is completely unorganised.Perhaps the designers were tryingto replicate the chaotic rustratingexperience o siing through
products at one o their stores?
Web Design
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THE SOLUTION
SHAG
22.
Te rst thing I did whenredesigning the site was put incontent lters. Te user can ltercontent with the collapsible menu.I decided to go or a much moreminimal layout, Shags productsare very loud, they dont need anequally loud site competing.
Te simplied layout shows moreproducts per row, but also has an
increased image size. I have addedsocial media links to each producton roll over. It seems crazy to methat Shag arent on Pinterest, it is ahuge missed opportunity.
Store
SHOP
FILTER BY
LOCATIONS ABOUT BLOG SEARCH...
CATEGORYSEX
FEMALE
COLOUR PRICE ARANGE BY
JEWELERY GOLD
SILVER
$ 50 - 100 NEW - OLD
AZTEC
ENAMEL HOOPS $25ARROW HEAD
EARRINGS $59ANTIQUE GOLD
CHARM NECKLACE $95BLACK DIAMANTE
PAISLEY RING $95BEATEN GOLD CUFF
WITH BLACK STONE $55BEADED
BERRY HOOPS
AZTEC
EARING $25DAY OF THE DEAD S
KELETON PENDANT $95ANTIQUE GOLD
CHARM NECKLACE $95BYZANTINE BRASS
BANGLE $18BUTTERFLY
RING $49 $69BEJEWELLED
NECK CUFF
$39
JOIN | SIGN IN
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THE SOLUTION
SHAG
23.
By clicking the drop down link allthe lter options become available.Users can lter products byselecting a number o boxes in eachcategory. Tey can also choose toarrange the results by price, dateor popularity. I only shopping in ashag store was this easy.
Store Category Filters
SHOP
FILTER BY CATEGORYSEX
MALE
FEMALE
UNISEX
COLOUR PRICE
LOCATIONS ABOUT BLOG
JEWELERY
JACKETS / COATS
SHIRTS
PANTS
DRESSES
ACCESSORIES
RED
BLUE
GREEN
YELLOW
ORANGE
BLACK
GOLD
SILVER
$1- $50
$50 - $100
$100 - $150
$150 - $200
$200 +
PRICE LOW - HIGH
PRICE HIGH - LOW
NEW - OLD
OLD - NEW
POPULARITY
SEARCH...
ARANGE BY
AZTEC
ENAMEL HOOPS $25ARROW HEAD
EARRINGS $59ANTIQUE GOLD
CHARM NECKLACE $95BLACK DIAMANTE
PAISLEY RING $95BEATEN GOLD CUFF
WITH BLACK STONE $55BEADED
BERRY HOOPS$39
JOIN | SIGN IN
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THE SOLUTION
SHAG
24.
Te stripped back layout lendsitsel perectly to a responsivedesign. Here is a simple exampleo how columns could be collapsedand viewed on a phone or tablet.
Responsive StoreSHOP
LOCATIONS
ABOUT
BLOG
FILTER BY SEARCH...
ANTIQUE GOLD
CHARM NECKLACE $95BLACK DIAMANTE
PAISLEY RING
ANTIQUE GOLD
CHARM NECKLACE $95BYZANTINE BRASS
BANGLE
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THE SOLUTION
SHAG
25.
A minimal redesign o the productpage. With the original wackyornamentation removed there ismore screen real-estate availableor large product shots ad detailshots. Again I have added Pinterestand other social media links. Shagseems like the perect company topromote itsel on Pinterest.
Product Page
ANTIQUE GOLD CHARM NECKLACE
ADD TO WISHLIST
$95This is a victorian inspired chain using many different
types of links and charm beads with a single longer chain
feature. The necklace has an adjustable chain and ring
closure.
ADD TO CART
SHOP LOCATIONS ABOUT BLOG
JOIN | SIGN IN
SEARCH...
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Te Melbourne Underground FilmFestival (MUFF) was ormed outo disagreements over the contentand running o the MelbourneInternational Film Festival (MIFF).
MUFF is a response to the politicso MIFF, Festival director RichardWolstencro ounded MUFF in2000 as an a lternative independentlm estival, eaturing mostly
genre, controversial, transgressiveand avant garde material.
MUFF presents itsel as a earlesstroublemaker, pushing theboundaries o what society deemsappropriate. Running with thatidea I created a humorous series opromotional material or MUFFbased on censorship.
MELBOURNE
UNDERGROUND FILM
FESTIVAL
26.
Promotional Design
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MUFF
30.
Te censorship mark on theestival program peels of toreveal inormation about a socialmedia campaign. Festival goersare encouraged stick the MUFFcensorship logo on existing mediaand then post the results onInstagram and witter.
Not only does this create a uninteraction with the estival
program but the competition willcreate very inexpensive social andtraditional media buzz.
Festival Program
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ZOOP!
32.
As Art Director on theshort lm ZOOP! Iwas responsible or thecostume and set dressingor the lm.
Tis included the design,construction and dressingo a 40 oot innitehallway set. Te set wasdesigned with a curve andvanishing point to give
the illusion that it wenton orever.
Art Direction
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THE SHAPE OF
EMOTION
33.
Te Shape o Emotion isan ongoing series o shortexperimental animations.Each short illustratesan emotion using onlysimple shapes.
Te project was createdusing a mixture oCinema 4d and AdobeAer Efects.
Motion Graphics
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JUST FOR FUN
34.
I have a very active onlinepresence. As well as myonline portolio site, Ialso run a blog calledPrimitive Objects. Tere Ipost interviews, works inprogress and inspiration.
I have recently becomea key contributor tothecolour.com.au,a site
that promotes beautiullocal design.
Llastly a truly just orun project; Te SuperHappy Friends, a weeklyillustration party, wheredesigners are asked tosubmit a illustrationbased on a theme.
Side Projects
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WWW.CALLANROWE.COM
You can nd more of my work at