Download doc - Chinese english writing skill - 商务写作教程

汇丰银行商务写作教程（1）.........................................................................................................2汇丰银行商务写作教程（2）Chapter 1.........................................................................................3汇丰银行商务写作教程（3）Chapter 2.........................................................................................8汇丰银行商务写作教程（4）.......................................................................................................10汇丰银行商务写作教程（5）.......................................................................................................15汇丰银行商务写作教程（6）.......................................................................................................20汇丰银行商务写作教程（7）Chapter 3.......................................................................................22汇丰银行商务写作教程（8）.......................................................................................................26汇丰银行商务写作教程（9）.......................................................................................................30汇丰银行商务写作教程（10）.....................................................................................................34汇丰银行商务写作教程（11）Chapter 4.....................................................................................38汇丰银行商务写作教程（12）.....................................................................................................43汇丰银行商务写作教程（13）.....................................................................................................46汇丰银行商务写作教程（14）.....................................................................................................49汇丰银行商务写作教程（15）.....................................................................................................54汇丰银行商务写作教程（16）Chapter 5.....................................................................................57汇丰银行商务写作教程（17）.....................................................................................................59汇丰银行商务写作教程（17）.....................................................................................................63汇丰银行商务写作教程（18）.....................................................................................................67汇丰银行商务写作教程（19）.....................................................................................................72汇丰银行商务写作教程（20）.....................................................................................................76汇丰商务英语写作教程（21）Chapter 6.....................................................................................79汇丰商务英语写作教程（22）.....................................................................................................81汇丰商务英语写作教程（23）.....................................................................................................84汇丰商务英语写作教程（24）.....................................................................................................87汇丰商务英语写作教程（25）.....................................................................................................90汇丰商务英语写作教程（26）.....................................................................................................93汇丰商务英语写作教程（27）Chapter 7.....................................................................................96汇丰商务英语写作教程（28）.....................................................................................................97汇丰商务英语写作教程（29）...................................................................................................100汇丰商务英语写作教程（30）...................................................................................................104汇丰商务英语写作教程（31）...................................................................................................108汇丰商务英语写作教程（32）Chapter 8...................................................................................110汇丰商务英语写作教程（33）...................................................................................................112汇丰商务英语写作教程（34）...................................................................................................115

https://www.facebook.com/hoc.huynhba 1

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汇丰银行商务写作教程（1）[ 2007-05-11 11:33 ]

这是汇丰银行内部培训员工用的写作课程。它把写作分为五步：计划、组织、草稿、修改和编辑。分成 8章讲解。讲解的时候举具体的例子做示范，对提高商务写作能力很有帮助。今天我们先来了解一下教程的体系和学习计划。 HSBC Writing Course--"Writing for Results"

Chapter 1 Plan your writingChapter 2 Organise your writingChapter 3 Draft and revise your writing to make it completeChapter 4 Revise your writing to make it cohesiveChapter 5 Revise your writing to make it clear and conciseChapter 6 Revise your writing to make it courteousChapter 7 Structure difficult lettersChapter 8 Edit your writing

Introduction

Welcome to "Writing for Results", a course that can help you enhance your English writing skills.

HSBC has designed this course for its staff in the Asia Pacific region. HSBC staff study this course to improve the e-mails, memos, faxes and letters they write at work.If you've never written business documents before, you'll find this course extremely useful. Even if you're familiar with business writing, this course can still help you.

"Writing For Results" will help you write in a modern style. By the end of this course you'll be able to write business documents that are: better organized, more complete, clearer and more concise, more courteous, more correct.

The most important feature of the Writing Process is its five stages: plan--organize--draft--revise--edit

Good writers follow the five stages of the Writing Process to--meet their readers' expectations--get the results they want.



汇丰银行商务写作教程（2）[ 2007-05-14 10:37 ]

开始写作之前要有个计划，这样在写作的时候才会知道自己要写什么、写作的目的是什么，才能更好的考虑用什么样的写作方式。Chapter 1 Plan

Objectives:

By the end of this chapter, you'll be able to plan your writing. You'll do this by deciding:--why you are writing--how you want your reader to respond--what you want your reader to know

Why do you plan?

What is the value of planning? Think about this...

Have you ever sat at your desk not knowing how to begin? Very often, you may find writing difficult because you start writing right away. In other words, you overlook the importance of planning before you write. Unfortunately, "if you fail to plan, you plan to fail." So you need to plan your writing ... and then write according to your plan. If you plan well, your writing is more likely to get the results you want.

How can you plan your writing?

Effective writers use 3 strategies.

WHY are you writing?WHAT do you want the reader to do?WHAT does the reader need to know?

These 3 questions provide a good framework for planning. Let’s look at them one by one.

Why are you writing?

The business world is full of busy people. They don't want to waste time reading meaningless letters, memos, faxes and e-mails. They don't want to guess why you're writing to them. That's why it's very important for you to state your purpose for writing very clearly at the beginning.

Look at the following letter:



20 September 200X

Mr Robert Roman13/F 151 Gloucester RdWan ChaiHong Kong

Dear Mr Roman

HSBC CREDIT CARD 5411 8001 7633 8766

Thank you for your letter dated 18 September 200X.

We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation.

Please therefore pick up your renewed card at your earliest convenience.

We are pleased to be of service.

Yours sincerely

S TSE

Simon Tse Customer Service OfficerCard Centre

Simon's letter is not as effective as it could be. It's actually quite difficult to identify his purpose. You may have had to guess.

Simon probably wanted to do two things:--to ask Mr Roman to collect his credit card and--to explain how the annual fee for credit cards is charged.

So, you need to identify your purpose for writing. Your readers need to know why you are writing to them. Therefore, you should state your purpose for writing very clearly at the beginning. You can do this by writing a sentence which begins with a set phrase followed by a verb. For example,

I’m writing to / I would like to…explain / request…

When you use this method to state your purpose, the verb you choose is very important. Why? Because it helps your reader understand why you are writing.



Here are some of the verbs you can use: announce, complain, confirm, explain, inform, notify, propose, request and suggest.

WHAT do you want the reader to do?

After you decide why you are writing, you need to determine your reader's response.Your readers need to know exactly what you want them to do. Therefore, you should be very specific when determining your reader's response. Compare the following two sentences:

1. Please therefore pick up your renewed card at your earliest convenience.2. Please pick up your new card at our Central branch by 31 May.

Sentence 2 is more specific than sentence 1.

Remember: when you decide what you want your reader to do, you need to be as specific as possible.

WHAT does the reader need to know?

So far, you've learned how to determine your purpose for writing and your reader's response. But how can you determine what your reader needs to know? The answer depends on:--why you are writing and--what you want the reader to do.

Look at the letter again:

20 September 200X

Mr Robert Roman13/F 151 Gloucester RdWan ChaiHong Kong

Dear Mr Roman

HSBC CREDIT CARD 5411 8001 7633 8766

Thank you for your letter dated 18 September 200X.

We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation.



Please therefore pick up your renewed card at your earliest convenience.

We are pleased to be of service.

Yours sincerely

S TSE

Simon Tse Customer Service OfficerCard Centre

(1) IF Simon --wants to explain the charges (writer's purpose)--expects Mr Roman to understand the charges (reader's response)

THEN Mr Roman needs to know (reader's information)--WHAT the charges are--WHY the charges are applied--WHO to talk to if he has questions

(2) IF Simon--wants to ask Mr Roman to collect his credit card (writer's purpose)--expects Mr Roman to collect his credit card (reader's response)

THEN Mr Roman needs to know (reader's information)--HOW to collect his credit card--WHERE to collect his credit card--WHEN to collect his credit card

He needs to know WHO? WHAT? WHY? WHERE? WHEN? and HOW? Some professional writers call these the five W's and the one H. You can use the "5WIH" questions when you plan the reader's information. If you do this, you will ensure that your reader has all the necessary information.

Summary

In this chapter, you've learned the three strategies used in planning. Planning is a key to success in writing. "If you fail to plan, you plan to fail."

Before you start to write, you have to plan what to write. You then write according to your plan. When you plan, you need to consider the following:

--the writer's purpose--the reader's response--the reader's information.



In other words, you can help your reader by stating very clearly why you are writing and how you expect your reader to respond. The 5W1H questions (who, what, why, where, when and how) help to ensure you have included all the necessary information. Then, you can provide the information your reader needs to know.

汇丰银行商务写作教程（3）[ 2007-05-15 13:38 ]

汇丰银行商务写作教程（3） Welcome to Chapter 2.

In Chapter 1 you learned how to plan a business letter.



In this chapter, you're going to look at the second stage of the Writing Process:

Plan　to Organise.

Organise

This course is based on the Writing Process, a step-by-step procedure for producing effective correspondence. Therefore, HSBC recommends that you study each chapter of this course in order, beginning with the introductory chapter "Getting Started".

Objectives

By the end of this chapter you'll be able to organise your writing.

You'll do this by

preparing a clear outline arranging the contents to fit the outline.

Planning: A Quick Review

In Chapter 1, you learned about the planning stage of the Writing Process.

Before you can organise your writing, it's important that you have planned. Do you remember the three things you need to plan before beginning to write?

Strategies DescriptionWriter's purpose Why you are writingReader's response How you want the reader to respondReader's information What you want the reader to know

Organising: Why Do It

A well-organised letter, memo, fax or e-mail is easy to read and understand.

If you organise the contents of your correspondence well, you are more likely to get the results you want.

So, organising is just as important as planning.

In fact, the second stage of the Writing Process is closely related to the first.

In the organising stage, you arrange what you've planned to write. In other words, you make an outline.



Organising: How To Do It

How do you organise what you have planned?

Do you need to use a different outline for every letter, memo, fax and e-mail that you write?

Not at all! For some special situations, you'll need special outlines. You'll look at those in Chapter 7. However, for most of your written correspondence, you can follow a standard outline. You'll learn that outline in this chapter.

But before you learn how to organise the contents of your correspondence, you should look at the various types of correspondence you may have to write.

下一节我们将继续讲述Organising: Types of Correspondence，不要错过哦！

汇丰银行商务写作教程（4）[ 2007-05-16 10:27 ]

今天我们来继续上次学习的内容：商务写作中的 organization。Organising: Types of Correspondence

How many types of correspondence do you need to write?

Basically, two:internal correspondence (the messages you write to colleagues)external correspondence (the messages you write to customers).



However, when you write to colleagues or customers, you can use a variety of documents.

Do you know which types of documents you can use when you write to colleagues? And which types you can send to customers?

For internal correspondence, you can use e-mail, fax and memo. For external correspondence, you can use e-mail, fax and letter.

The way you organise the content of most e-mails, faxes, letters and memos is similar. However, the format - or layout - of these documents is different.

Can you recognise the formats of the documents you write?

Below, you will see samples of four documents.

Memo

Fax



Letter

E-mail

The way you organise the contents of most documents is similar.

Try to discover the basic outline you can use in most of your correspondence.

Read through the memo below and try to identify what type of content each of the four paragraphs contains.

The HSBC Group MEMO

To: All Staff Date: 20 July 200XFrom: General Manager Reference



Subject: Dress Code

As you know, we have always enforced a strict dress code. We have now revised this code.

I would like to inform you of the changes.

The code for branch staff and office staff is different. As I'm sure you will appreciate, there are no changes for branch staff. All branch staff must wear the correct uniform at all times. On the other hand, if you work in the office, you may wear 'smart-casual' wear. However, on any day that you do meet people from outside the company, please ensure you are dressed in a business-like manner.

Please adopt the new dress code from 1 September. If you have any questions, please call Annie Wong on 2344 7765.

Answers:

Paragraph1: backgroundParagraph2: writer’s purposeParagraph3: reader’s information Paragraph4: reader’s response

Now read through the letter below. Identify the type of content in each of the five paragraphs in the spaces provided.

29 May 200X

34D Scenic LaneDiscovery BayLantau Island

Dear Ms Hui

Classic Visa Card: Annual Fee

Thank you for your letter of 5 November. In the letter, you mentioned that you had sent a cheque to settle your Visa Card Annual Fee.

I would like to explain the situation.

We have checked our records carefully. Unfortunately, we have not yet received the cheque, although we are normally very efficient when dealing with incoming remittances.



Therefore, to help us prepare your new Visa Card, we would be grateful if you could settle the payment immediately.

We look forward to hearing from you soon.

Yours sincerely

Lily TamCustomer Service Manager.

Answers:

Paragraph1: backgroundParagraph2: writer’s purposeParagraph3: reader’s informationParagraph4: reader’s responseParagraph5: closing marks

As you can see, there is only a small difference in the outlines you use when writing to colleagues and customers.

When you write to customers, you include a salutation (Dear...) and a complimentary close (Yours sincerely / faithfully).

When writing to customers, you always add a polite closing remark. You can also add this remark when writing to colleagues.

By now, you should be familiar withthe types of correspondence you writethe types of documents you can usethe basic outline you can usually follow.

To learn how to organise a letter to a customer, go to the next screen.

下一次我们将讲述 organising 的 SOFAR Strategy，不要错过哦！



汇丰银行商务写作教程（5）[ 2007-05-17 11:15 ]

对商务写作中的 organising 感到头痛吗？下面就教你 organising 的 SOFAR 五步法。Organising: SOFAR Strategy

So far, so good?

Actually, if you remember that expression - SOFAR -- it'll help you remember how to organise external correspondence.

Salutation Dear Mr/Mrs/Ms/Miss...Opening Background + PurposeFacts Reader's InformationAction Reader's ResponseRemarks Polite ClosingYou can also use this outline for memos and internal e-mails. Just leave out the salutation.

SALUTATION

The Salutation begins with 'Dear'.

The Salutation should include the reader's name (eg, Dear Mr Chan, Dear Ms Lewis). You can use the reader's first name (eg, Dear John) if you know them well.

If you do not know the reader's name, use "Dear Sir" or "Dear Madam".

If you do not know if the reader is a man or a woman, use "Dear Sir or Madam".

OPENING (BACKGROUND)

The Opening includes two parts (and usually two paragraphs): the background (referring to previous contact with the reader or

introducing a situation)



the writer's purpose

These provide a logical introduction to your correspondence and help the reader focus on the subject.

The background "sets the scene" by referring to a previous contact (memo, letter, phone call etc). If you've had no previous contact with the reader, you should briefly describe the situation that you are writing about.

EXAMPLES:Previous contact: Thank you for your call this morning.A situation: Our annual staff party is coming soon!An attention-grabbing statement or question: Have you heard about...? Our Department Open Day is coming soon!

Some opening sentences are better than others.

Read through the sentences in the table below. Decide which sentence of each pair (in Column A and Column B) is better.

Column A Column B

With reference to your correspondence of 21 August...

Thank you for your letter of 21 August.

Further to our conversation earlier today...

Thank you for your call today about...

Regarding your request for credit approval...

I have just received your request for credit approval.

If you chose the sentences in Column B, you've chosen the better ones.

Why?

Sentences that begin with prepositions (eg, with, in, further, for, following, regarding) are difficult to write correctly. They are also quite long and therefore more difficult for your reader to understand.

So, keep your writing simple by writing shorter, more direct sentences.

OPENING (WRITER'S PURPOSE)

In the second part of the opening you state the writer's purpose.

You've already learned (in Chapter 1) that there can be many purposes for writing.

Two of the most common reasons are:to inform someone about somethingto request someone to do something.



Look at the memo from the General Manager again. Which sentence states the manager's purpose for writing?

The HSBC Group MEMO

To: All Staff Date: 20 July 200XFrom: General Manager ReferenceSubject: Dress Code

As you know, we have always enforced a strict dress code. We have now revised this code.

I would like to inform you of the changes.

The code for branch staff and office staff is different. As I'm sure you will appreciate, there are no changes for branch staff. All branch staff must wear the correct uniform at all times. On the other hand, if you work in the office, you may wear 'smart-casual' wear. However, on any day that you do meet people from outside the company, please ensure you are dressed in a business-like manner.

Please adopt the new dress code from 1 September. If you have any questions, please call Annie Wong on 2344 7765.

Answer: I would like to inform you of the changes.

To practise writing openings, do the exercise below.

Read the two situations below and write an appropriate opening for each of them.

Situation 1: You are replying to a customer who called this morning asking for details about opening a new account.

Situation 2: You are replying to a customer's letter that you received yesterday. He would like to know why delivery of his order is late.

Suggested answers:

Situation 1: Thank you for calling this morning asking about how to open a new account. I am delighted to give you the details about opening a Premier account.

Situation 2: Thank you for your letter of 28 April about the delivery of your order. I apologise for the delay and would like to explain what has happened.



FACTS

In the Opening, you provide your reader with background information and state your purpose.

In the next part of the letter - Facts - you provide all the information your reader needs so that they can

understand your purpose completelyrespond appropriately.

Remember, though - only one main idea per paragraph! If you have a lot of information for the reader, write several paragraphs in this section.

ACTION

After reading the information you have provided in the Facts section, your reader should be able to respond.

In the next section -- Action -- you should tell your readerhow to respond (what they need to do)when to respond (by what date/time).

For example, if you are writing to invite someone to lunch, what do you want your reader to do? Come to lunch, right? It may seem obvious to you, but you need to make it obvious to your reader, too. That will get the result you want.

Example:

Writer's Purpose: I'd like to invite you to lunch next Thursday.Reader's Response: Please call by Tuesday and let me know if you can come.

What you want your reader to do often depends on why you are writing.

Writer's purpose Reader's response Invite Please let me know if you will be able to join us.Confirm If we need to make any changes to the schedule, please let me know before Friday.Inform Please adopt the new dress code from 1 September.Request Please send your bid to us by 15 March.Complain Please deliver the delayed shipment within three days.

REMARKS

When writing to customers, you want to end politely and positively. You often can do this with just one sentence.



But be careful! Try to make your writing sound natural - as if you were speaking to the reader face-to-face.

Have you ever written sentences like these? Would you actually say them to someone in person?

If you have any queries, please do not hesitate to contact me.Assuring you of our best attention at all times.Thanking you in anticipation.

Think about a more natural way to close a letter, memo, fax or e-mail.

Examples:

I look forward to hearing from you.I look forward to receiving your order.I hope this information is useful.Please call me if you need any further information.Please call me if you have any questions.



汇丰银行商务写作教程（6）[ 2007-05-18 09:38 ]

这一课，我们将就前几次学到的 organising 技巧做一些练习，以巩固所学。

Organising: Summary

In this chapter, you learned how to organise the contents of the documents you write.

You learned that, when writing to colleagues or customers, you usually can follow a similar outline.

SOFAR can help you remember the basic outline.

In the following Summary Exercise, you can use SOFAR to help you arrange the contents of a letter.

Organising: Summary Exercise

There are 10 sentences and 3 other parts of a letter below. Please arrange them in the correct order (1-13).

(1) Yours sincerely (2) May I suggest that you contact Mr Ong directly. (3) I am sorry that I was not in the office when you rang. (4) We do have a branch in Singapore. (5) I hope this information is helpful. (6) Dear Mr Rushford (7) The address is 54 Liu Fang Road, Jorong Town, Singapore. (8) Alex Ribero (9) I am pleased to provide the information you requested. (10) The manager is Mr David Ong (11) He can provide you with the financial advice you are seeking. (12) Thank you for trying to contact me by phone yesterday. (13) His telephone number is +65 535 1234.

Answer:

Dear Mr Rushford(6)

Thank you for trying to contact me by phone yesterday.(12) I am sorry that I was not in the office when you rang.(3)

I am pleased to provide the information you requested.(9)

We do have a branch in Singapore.(4) The address is 54 Liu Fang Road, Jorong Town, Singapore.(7) The manager is Mr David Ong(10) May I suggest that you contact Mr Ong directly.(2)



His telephone number is +65 535 1234.(13) He can provide you with the financial advice you are seeking.(11)

I hope this information is helpful. (5)

Yours sincerely(1)

Alex Ribero(8)

Well Done!

You've now completed Chapter 2!

In this chapter you continued to learn about the Writing Process by looking at the second stage - Organise.

So now you can organise your business correspondence bypreparing a clear outlinearranging the contents.

In the next chapter, you'll look at the third stage - Draft, and the beginning of the fourth stage -- Revise.

See you there!

汇丰银行商务写作教程（7）[ 2007-05-21 14:29 ]



Welcome to Chapter 3.

Overview

In the last two chapters, you've learned and practised the first two stages of the Writing Process: Plan and Organise.

In this chapter, you'll look at the next two stages: Draft and Revise. Together, these two stages take the most time. Writing the first draft takes less time than revising. You'll focus on writing the first draft and taking the first step in revising your draft.

Plan to Organise to Draft to Revise This course is based on the Writing Process, a step-by-step procedure for producing effective correspondence. Therefore, HSBC recommends that you study each chapter of this course in order, beginning with the introductory chapter "Getting Started".

Objectives

In this chapter, you'll start working on a writing project. As you do so, you'll be able to draft a letter and revise your letters to make them complete.

Planning and Organising: A Quick Review

In the first two stages of the Writing Process, you plan and organise what you're going to write. In planning, you decide why you are writing (writer's purpose) how your reader will respond (reader's response) what your reader needs to know (reader's information).

You then organise your plan by creating an outline.

Drafting: Before You Begin

In this chapter, you'll begin to write a letter. As you write this letter, you'll work through all five stages of the Writing Process.

LETTER TO MR PERRY: THE SITUATION

The letter you will write is based on the following situation:

Situation:



Our customer, Mr Robert Perry, deposited a cheque through 'Quick Deposit' into his Premier account. Unfortunately, the name on the cheque (the bearer's name) was not exactly the same as the name on the account. The name on the cheque was Mr Robert Pery (instead of Perry). As a result, the money was not credited to Mr Perry's account.

Solution:

Mr Perry needs to ask the drawer to write another cheque, making sure the name is exactly the same as on the account card. Then, the money can be deposited into his account.

LETTER TO MR PERRY: THE TASK

You are a Customer Relationship Officer. Although there is a standard form to deal with this situation, your manager has asked you to write a letter to Mr Perry, as he is a valued customer.

Mr Perry's details are as follows:

Address: Flat 3A, Bayshore Tower, Mary's Point, Vancouver Account no: 6134Cheque no: 60263 Payee name: Mr R Pery Name on account record: Mr R Perry

What will you do next? Think about this...

You're not going to start writing immediately, are you?

Remember: there are five stages in the Writing Process. You always need to begin with the first stage.

LETTER TO MR PERRY: PLANNING

What should you do first? You should plan what to write!

Do you remember the 3 strategies you use when planning to write?

The 3 strategies in planning are

WHY are you writing to Mr Perry? (ie the Writer's Purpose) WHAT do you want Mr Perry to do? (ie the Reader's Response) WHAT does Mr Perry need to know? (ie the Reader's Information).

LETTER TO MR PERRY: PLANNING



How did you do? Here is a suggested plan:

Suggested Answer

Writer's Purpose - To explain the situation (why the cheque was not accepted) - To propose / suggest a solution Reader's Response- To understand why the cheque was not accepted - To accept our suggestion Reader's Information - The name on the cheque needs to match the name on the account card - The writer of the cheque needs to issue another cheque with the correct name

Remember to always keep your plan with you as your guide. This will ensure that you get the results you want from your writing.

LETTER TO MR PERRY: ORGANISING

Now that you've completed your plan, you need to organise it.

Do you remember the five sections of a letter?

To help you recall these sections:

Salutation

Opening (Background & Purpose)

Facts (Reader's Information)

Action (Reader's Response)

Remarks

LETTER TO MR PERRY: ORGANISING

How did you do?

Suggested Outline

Salutation: Dear Mr Perry

Opening: https://www.facebook.com/hoc.huynhba 23


refer to "Quick Deposit" chequeapologise that cheque cannot be accepted writing to explain situation and suggest solution

Facts: explain that name was misspelled explain that name on cheque needs to match name on account card

Action:ask the writer of the cheque to issue another one

Remarks:hope information is useful Now that you have completed your outline, you're ready to move on to the next stage in the Writing Process. 下次还有更精彩的哦！

汇丰银行商务写作教程（8）[ 2007-05-22 09:53 ]

今天我们来继续学习怎样起草和修改信件。Drafting: How To Do It



LETTER TO MR PERRY: DRAFTING

Now that you know what drafting is all about, you can draft the letter to Mr Perry.

To do this, you need to have your plan with you so you can write according to your plan. You also need a pen and paper.

Remember the two strategies when you draft:

Keep writing Don't edit.

LETTER TO MR PERRY

Use the information on this screen to draft a letter.

Situation:

Our customer, Mr Robert Perry, deposited a cheque through 'Quick Deposit' into his Premier account. Unfortunately, the name on the cheque (the bearer's name) was not exactly the same as the name on the account. The name on the cheque was Mr Robert Pery (not Perry). As a result, the money was not credited to Mr Perry's account.

Solution:

Mr Perry needs to ask the drawer to write another cheque, making sure the name is exactly the same as on the account card. Then, the money can be deposited into this account.

Account Details:

Name: Mr Perry

Address: Flat 3A, Bayshore Tower, Mary's Point, Vancouver

Account No.: 6134

Cheque No.: 60263

Payee Name: Mr R Pery

Name on Account Record: Mr R Perry

When you finish, write "First Draft" on the top margin of your letter. You'll work on the draft later in this chapter and also in Chapters 4-6 and 8.

Revising: Why Do It



You've now completed your draft, and you're ready to move on to the next stage of the Writing Process: Revise.

Why do you think revising is important?

Revising your writing transforms your unfinished draft into an effective letter that gets results.

In fact, revising is so important that you often need to revise your writing several times. This is the longest stage in the Writing Process.

To see why revising is important, look at the letter below. The writer has forgotten to revise it. As you read the letter, think about the three questions in the box on the right.

Dear Ms Green

PPS

I refer to your recent communication, and for your information please be advised that the PPS details and application form were sent to you at an earlier date.

Thank you for your kind attention.

Yours sincerely

Clever Man

Clever Man

Manager

Smart Branch

Questions

What is the letter about

Not very clear - it could be about something (PPS?) that the writer has sent

What does the writer want Ms Green to do

Also not clear - Ms Green could only guess.

If you were Ms Green, what would you do after reading the letter

What is the letter about

Not very clear - it could be about something (PPS?) that the writer has sent



What does the writer want Ms Green to do

Also not clear - Ms Green could only guess.

If you were Ms Green, what would you do after reading the letter

You may need to call or write to the writer and ask for an explanation.

As you can see, the writer of the letter may need to send another letter to explain. That is, the letter does not get the intended results.

Revising: How To Do It

How can you revise your writing?

You've used strategies for all the other stages in the Writing Process. You also can use a strategy for revising.

The strategy you can use for revising is very easy to remember. It's based on the "5 Cs".

Strategy for Revising:

Complete Cohesive Clear Concise Courteous

In fact, to ensure that your letter gets results, you need to revise your letter 5 times. Each time you revise, you'll focus on one of the "5 Cs".

The strategy you can use to revise your writing is very systematic.

You start revising the whole document and then move on to smaller parts such as paragraphs and sentences.

Whole paragraph is complete.

Paragraphs are cohesive.

Sentences are concise, courteous and clear.

下一次，我们将继续讨论怎样将信件写得更完整。https://www.facebook.com/hoc.huynhba 27


汇丰银行商务写作教程（9）[ 2007-05-23 10:07 ]

怎样让你的商务信件写得完整、连贯，不会让客户看了之后还不是很明白你的意图？这节课我们就来学习怎样让信件完整、连贯。



Being Complete: Why Do It

You've learned that you need to revise your writing 5 times to get results. You're going to begin revising by looking at being complete. You'll look at the other "Cs" in the next chapters.

You'll learn how to check your documents to make them complete.

What do you think a complete document contains?

When you revise your writing to make it complete, you make it easy for your reader to respond. The reader doesn't need to look for missing information.

You'll also help the reader save time; they don't need to read irrelevant information.

Therefore, a complete document contains

all that the reader needs to know only what the reader needs to know

Being Complete: How To Do It

How do you know that your letter is complete?

You need to ask yourself two questions:

What is the structure of the letter? What should I include in the content of the letter?

Usually, when you want to check if your letter is complete, you begin by looking at the structure of the letter.

A business letter contains 5 parts. The proper arrangement of these 5 parts is S-O-F-A-R.

Salutation Opening Facts Action Remark

STRUCTURE

Check the structure of the letter below. Try to identify the five parts of the letter.

Ms Fiona Green



100 Clearwater Bay Road

Sai Kung NT

22 April 200X

Dear Ms Green

PPS

I refer to your recent communication, and for your information please be advised that the PPS details and application form were sent to you at an earlier date. Thank you for your kind attention.

Yours sincerely

Clever Man

Is the structure of the letter complete?

One part is missing from the letter. What is it?

A (for Action) is missing. In other words, the writer did not include the reader's response. That's why the reader will not know what to do after reading the letter.

You can check to see if your letter is complete by looking at the structure - or outline - of your letter. If one or more parts is/are missing, your letter is not complete. So, it needs to be revised.

There is, however, another way to check to see if your letter is complete.

CONTENT

You can also check the contents of the letter to see if it is complete. You can do this by comparing the contents of your letter with the plan you wrote earlier in the Writing Process.

What should be included in the contents of your letter?

the writer's purpose the reader's response all and only the information the reader needs.

Look at Clever Man's letter again. Try to identify the writer's purpose, the reader's response and the information the reader needs.

What is missing from Clever Man's letter?



The writer has stated his purpose: he is "advising" the reader. The writer has also given the reader some information: he notes that the "PPS details and application form were sent". But the writer does not tell the reader what to do. So, the reader's response is missing.

As a result, the reader had to phone Clever Man to find out what she should do. He told her to fill out the form and return the application form to him.

Try to revise Clever Man's letter to make it complete. On a piece of paper, write what you think the reader should do. Then decide where you should place this reader's response in the letter.

Suggested answer:

Ms Fiona Green

100 Clearwater Bay Road

Sai Kung NT

22 April 200X

Dear Ms Green

PPS

I refer to your recent communication, and for your information please be advised that the PPS details and application form were sent to you at an earlier date.. If you complete and return the form to us, we can process your application immediately. Thank you for your kind attention.

Yours sincerely

Clever Man

You've checked the structure and the contents. As a result, you had to revise the letter by adding a sentence.

Now the letter should be complete. However, there's one more thing you can do to check if a letter is complete.

You can use the "5W1H method". Do you remember this method? (You learned it in Chapter 1.)

The "5W1H method" involves asking the 5W and 1H questions, i.e.

Who? What? Why? When? Where? (5W)



How? (1H)

You should use this method whenever you write to

request action or information provide information.

This will help you make sure that you include all and only the information that the reader needs.

（来源：中国物流论坛实习生江巍英语点津 Annabel 编辑）

汇丰银行商务写作教程（10）[ 2007-05-24 10:29 ]



In this chapter, you started working on a writing project: the letter to Mr Perry. As you worked on the letter, you reviewed the first two stages in the Writing Process: Plan and Organise.

You learned the strategies for drafting, ie the third stage in the Writing Process. When you draft, just keep writing and don't edit. You can always check it later.

When you finished drafting, you started the fourth stage: Revise. Revising your documents will ensure that you get results. However, it takes time to revise because you need to do it 5 times. You need to check each of the "5 Cs".

In this chapter, you focused on revising your document to make it complete (the first "C").

To check that your letter is complete, you need to check both the structure and content. You can use your plan and the outline to help you. You can also ask the "5W1H" questions.

Summary Exercise

There are two exercises in this section. In Exercise 1, you will review what you learned in this chapter. In Exercise 2, you will practise revising a letter for completeness.

SUMMARY EXERCISE 1

To review how to draft and revise your documents, do the exercise below.

Each question has four possible answers. However, only one answer is correct. Click on the correct answer for each question.

1. When you draft,

A. only write, don't edit

B. write and edit

C. write and correct grammar

D. write and correct spelling

2. Make sure your document is

A. cohesive

B. clear

C. concise



D. complete

3. Check that your paragraphs are

A. complete

B. clear

C. cohesive

D. concise

4. Make sure that your sentences are

A. complete and cohesive

B. concise

C. clear, concise and courteous

D. complete, cohesive and clear

Answers: ADCC

SUMMARY EXERCISE 2: LETTER TO MR PERRY

In this exercise you'll practise revising a letter to make it complete. To do this exercise, you'll need the letter which you drafted to Mr Perry earlier in this chapter.

To make sure your letter is complete, you need to check both the structure and the content.

STRUCTURE

To check the structure, you need to identify the five parts of a letter (S, O, F, A, R) in your draft.

If you can't identify all five parts in your draft to Mr Perry, you need to revise the letter to make it complete.

CONTENT

To check the content of your draft, you need to identify the basic parts of your plan. You can do this by using a highlight pen to highlight the following:



writer's purpose reader's response reader's information.

If you can't identify the three basic parts of your plan in your draft, you need to revise the letter.

When you finish revising Mr Perry's letter for completeness, keep both the "First Draft" and the latest revised draft. You will need them in Chapters 4-6 and 8.

Well done!


In this chapter you looked at stages 3 and 4 in the Writing Process:

Draft Revise

So now you can draft and revise a letter by using three important strategies.

You can make sure your document is complete by

1) checking the structure of your draft as you identify the five parts of a letter (S-O-F-A-R)

2) checking the content of your draft as you identify the basic parts of your writing plan (writer's purpose, reader's response, reader's information)

3) checking the specific information in your draft as you answer the 5W1H questions.

In the next chapter, you'll continue learning how to revise. In Chapter 4, you learn how to revise for cohesiveness.

See you there!



汇丰银行商务写作教程（11）[ 2007-05-25 14:20 ]

Chapter 4

Overview


In Chapter 3, you learned how to

draft a document and revise a document to make sure it is complete.

In this chapter you'll continue to learn how to revise what you write. You'll concentrate on the paragraphs of your written documents. In other words, you'll learn how to make your paragraphs cohesive. Plan Organise Draft Revise Objectives

By the end of this chapter, you'll be able to revise your paragraphs and make them cohesive.

Do you know what cohesive means?

Cohesive: when all the parts are related to form a whole. You'll make your paragraphs cohesive by learning two things:



1) define a cohesive paragraph and 2) write a cohesive paragraph using a topic sentence supporting sentences and transitions.

Being Cohesive: What Is A Paragraph?

Look at the following letter. In Chapter 3, you revised it to make it complete. But something is still wrong. Do you know what it is?

22 April 200X

Ms Fiona Green 100 Clearwater Bay RoadSai Kung NT

Dear Ms Green

PPS

I refer to your recent communication, and for your information please be advised that the PPS details and application form were sent to you at an earlier date. If you complete and return the form to us, we can process your application immediately. Thank you for your kind attention.

Yours sincerelyClever Man

Answer:

Clever Man ManagerSmart Branch

What's wrong with this letter?

Can you see that it only has one paragraph? the paragraph is very long? there are several unrelated ideas in the paragraph?

As a result, the paragraph in this letter is not cohesive.

You need to revise paragraphs like this.



To achieve this, you need to know the answer to the following question:

What is a cohesive paragraph?

Before you can write a cohesive paragraph, you need to know what a cohesive paragraph is.

Do you know what a cohesive paragraph is?

Choose the option that you think best describes a cohesive paragraph.

1. A cohesive paragraph is one long sentence containing many unrelated ideas or subjects. 2. A cohesive paragraph is a group of unrelated sentences containing many unrelated ideas or subjects. 3. A cohesive paragraph is a group of sentences related to one another by a single idea or subject. 4. A cohesive paragraph is one long sentence containing one idea or subject.

Learning Point 1

A paragraph is a group of sentences related to one another by a single subject or idea.

All the sentences in a paragraph should be related to that one idea.

If they're related, then the paragraph will be cohesive.

Remember: one paragraph, one idea. Begin a new paragraph each time you introduce a new idea.

Now take a blank sheet of paper and try to revise the letter from Clever Man to Ms Green.

22 April 200X


Dear Ms Green

PPS

I refer to your recent communication, and for your information please be advised that the PPS details and application form were sent to you at an earlier date. If you



complete and return the form to us, we can process your application immediately. Thank you for your kind attention.



22 April 200X


Dear Ms Green

PPS

I refer to your recent communication.

For your information please be advised that the PPS details and application form were sent to you at an earlier date.

If you complete and return the form to us, we can process your application immediately.




Now there are four paragraphs instead of one. Each of these paragraphs, though, contains just one sentence. You can have only one sentence in a paragraph. However, a paragraph usually contains more than one sentence.

The rule is: New idea, new paragraph

You can practise this rule in the following exercise.

The ten sentences below all describe a market. Look at the sentences and then answer the questions in boxes A and B.



The building between Henessey Road and Lockhart Road is the market. It was built in 1875. The market sells fresh food, like fish. It also sells fruit. It also sells vegetables. It used to sell meat. Meat is now sold in the supermarket. The market is open seven days a week. It is open from 7 am to 1 pm and then again from 4 pm to 8 pm. It is closed during the New Year Holiday.

A:If you were writing an essay on the subject of the market using these sentences, how many paragraphs do you think you would need?

1，2，3，4

B:What would be the main ideas of each of these paragraphs? Henessey Road The building The food Opening times

The three paragraphs below contain the ten sentences from the above exercise.

1. The building The building between Henessey Road and Lockhart Road is the market. It was built in 1875. 2. The food The market sells fresh food, like fish. It also sells fruit. It also sells vegetables. It used to sell meat. Meat is now sold in the supermarket. 3. Opening times The market is open seven days a week. It is open from 7 am to 1 pm and then again from 4 pm to 8 pm. It is closed during the New Year Holiday.

Each of these paragraphs contains a group of sentences that are related to a single idea. Can you identify the idea in each paragraph?

Answers:

Paragraph 1 talks about the building: where it's located and when it was built. It doesn't talk about anything else. Paragraph 2 talks about the different kinds of food that were sold and are sold now. It doesn't talk about anything else. Paragraph 3 talks about the opening times. It doesn't talk about anything else.

下一节我们将学习什么样的段落才算Cohesive Paragraph，不要错过哦！



汇丰银行商务写作教程（12）[ 2007-05-28 10:23 ]

Being Cohesive: What is a Cohesive Paragraph?

You've just learned how to define a cohesive paragraph:A cohesive paragraph is a group of sentences all related to one idea.

You're now going to learn how to write a cohesive paragraph.

Do you remember the three things that can help make each paragraph you write cohesive?

a topic sentence supporting sentences transitions

Being Cohesive: What Is A Topic Sentence?

In this section, you're going to discover two things: what a topic sentence is and what a topic sentence does.

In business writing, the topic sentence is usually the first sentence of the paragraph short, with only 7 to 10 words the most general sentence in the paragraph.

Look at the following example of a topic sentence. It describes the HSBC Home Mortgage Loan.

Our Home Mortgage Loan eases the stress of buying property. Our terms are very competitive. The flexible repayment schedule enables you to budget your expenses. In



addition, it gives you a clear picture of your financial commitment for the whole period.

Notice that the topic sentence is the first sentence of the paragraph has only ten words contains general information; the other sentences contain specific

information.

Being Cohesive: What Does A Topic Sentence Do?

Do you know what a topic sentence does?

In business writing, the topic sentence: summarises the main idea of the paragraph helps the reader predict what the paragraph is about.

Look again at the example of the topic sentence describing a mortgage loan. Note that the topic sentence: summarises the main idea, ie that a Home Mortgage Loan eases the

stress of buying property suggests the rest of the paragraph will describe how the Loan eases

the stress.

Learning Point 2

The topic sentence summarises the main idea of the paragraph.

It is the most general sentence in the paragraph.

For maximum impact, the topic sentence should be short, with only 7-10 words.

In business writing, the topic sentence is usually the first sentence of the paragraph. The topic sentence helps the reader predict what the paragraph is about.

In the exercise below, each group of sentences could form a paragraph if they were re-organised.

Try to identify the topic sentence in each group, ie the sentence that should go first. 1. a. Your staff need to feel that you value their work. b. As a team leader, you face several challenges. c. Staff also want to be treated as individuals. d. In addition, you need to make them aware of the team's work. e. Through your actions, you must earn their respect.



B introduces the idea of a team leader's challenges, the other sentences list some of these challenges.

2. a. Everyone also knows in what areas they need to improve. b. Finally, everyone knows what is expected of them in the future. c. In addition, everyone knows how they can improve. d. A good appraisal system produces four results. e. Everyone is aware of their achievements. D introduces the idea of a good appraisal system saying there are four results. The other sentenses list the four results.

3. a. Inflation seems to be on the rise. b. Every day the newspaper brings more bad news. c. Older people are worried about their pension schemes. d. Major department stores are closing down. e. The unemployment figures are rising.

B introduces the statement that newspapers bring bad news. The other sentenses list some examples of this bad news.

Being Cohesive: Topic Sentence

In this exercise, the topic sentence is missing. Write a topic sentence that introduces the subject of the paragraph and summarises the main idea of the paragraph.

1. Problems in service. a. First, phones are answered too slowly. b. Second, customers are put on hold too frequently. c. Third, messages are not taken down accurately. 2. We can not agree on your request. a. Our records show that your income has been irregular. b. We also note that your overdraft limit has been reached. c. Moreover, your other personal loan has not been fully repaid

Answer: 1. There is no model answer. However, you're doing well if your sentence contains an expression similar to this: "There are three major problems with our telephone answering service."

This sentence introduces the idea that is expanded upon in the other sentences. 2. There is no model answer. However, you're doing well if your sentence contains an



expression similar to this: "Unfortunately, we are unable to grant you another loan."

This sentence introduces the idea that is expanded upon in the other sentences.

汇丰银行商务写作教程（13）[ 2007-05-29 14:56 ]

Being Cohesive: What Does A Supporting Sentence Do?

Now, you're going to learn another feature of cohesive paragraphs: supporting sentences.

Do you know what a supporting sentence does?

In business writing, supporting sentences support the main idea by

expanding or developing the main idea explaining, eg identifying causes, effects, reasons etc providing specific details.

Remember each supporting sentence must be related to the main idea (topic sentence).

Look at the example paragraph again.

Our Home Mortgage Loan eases the stress of buying property. Our terms are very competitive. The flexible repayment schedule enables you to budget your expenses. In addition, it gives you a clear picture of your financial commitment for the whole period.

Notice how the supporting sentences develop the main idea by continuing to talk about the Home Mortgage

Loan



explain how the loan can ease the stress of buying a property provide specific details.

Also, see how each supporting sentence is related to the main idea (topic sentence).

Finally, note the number of supporting sentences in a paragraph. The example paragraph contains three. Usually, there are no more than five!

Learning Point 3

Supporting sentences support the main idea expressed in the topic sentence. They do this by expanding or developing the main idea explaining, eg identifying causes, effects or reasons providing specific details. Remember: include only 1-5 supporting sentences in a paragraph each supporting sentence must be related to the main idea.

Being Cohesive: Supporting Sentences

You can practise working with supporting sentences in the following exercise.

In each of the paragraphs that follow, there is a sentence that doesn't belong. The first one has already been done as an example.

1. a. Most people know that coffee contains caffeine. b. Few people realise that tea also contains caffeine. c. Many soft drinks, such as cola, contain caffeine as well. d. Diet soft drinks contain fewer calories than regular soft drinks. The fourth sentence doesn't belong in the paragraph because it discusses a different idea. The paragraph is about "caffeine"; the fourth sentence is about "calories".

Now try to find the sentence that doesn't belong in each of the three paragraphs below.

2. a. Our new Premier account has many benefits. b. You can use your Premier card at any HSBC ATM machine worldwide free of charge. c. Also, you will receive a Premier Mastercard with no annual fee. d. In addition, the minimum balance is $300,000. https://www.facebook.com/hoc.huynhba 45


D is not a benefit, it is a requirement.

3. a. The company is experiencing serious financial difficulties. b. For the past five years, the company has had low profits. c. All important decisions are made at managers' monthly meetings. d. Recruitment efforts have been curtailed to save money. C says nothing to support the fact that the company is experiencing serious financial difficulties.

4. a. The company has become very selective in recruiting. b. All executives must now be university graduates. c. They will also receive an enhanced benefits package. d. In addition they need to demonstrate computer skills. e. Finally, they are required to pass an English test. C does not support the idea that the company has become selective with its recruiting.

Look at the two topic sentences below. Write two or three sentences that support the main idea expressed in each topic sentence.

1. I recommend that Larry Grafton be promoted.

2. To finalize the details of the staff party, I would like some more information.

1. There is no model answer. However, if you gave reasons to support your recommendation, then you've got the right idea.

"He has performed well throughout the year. Moreover, he shows potential beyond his present position." 2. There is no model answer. However, if you gave more details about the arrangements, you've got the right idea.

"Could you please tell me the exact number of guests and the seating arrangements? I would also like to know if you would prefer a Chinese menu or an English menu."

下一次我们将教给大家怎样安排好写作中的过渡，请继续关注。



汇丰银行商务写作教程（14）[ 2007-05-30 10:23 ]

Being Cohesive: What Are Transitions?

In this section, you're going to look at the next feature of cohesive paragraphs: transitions.

Do you know what transitions do?

In business writing, transitions

link sentences together and show the relationships between sentences. What does this mean?

Read the following paragraph, which has NO transitions. What do you think of this paragraph?

The customer had proper identification. Her records showed that her account was overdrawn. She didn't have a pre-arranged overdraft facility. The counter service officer couldn't make the withdrawal for her.

This is NOT an effective paragraph.



The ideas don't flow smoothly. The writer "jumps" from one idea to another. The ideas are not linked together. It's difficult to guess what's coming next.

Being Cohesive: Different Types Of Transitions

Look at the paragraph again. This time, you will see that three types of transitions are used.

The customer had proper identification. However, her records showed that her account was overdrawn. In addition, she didn't have a pre-arranged overdraft facility. Therefore, the counter service officer couldn't make the withdrawal for her.

The use of However at the beginning of the second sentence signals a change in direction. It suggests a comparison / contrast is about to follow. If a customer has the proper identification, you would expect everything to be okay. But, in this case, everything is not okay and the word However tells you this.

In addition tells you of the other problem the writer wants to mention (ie, no overdraft facility). It highlights the fact that there are two problems: the customer's account is overdrawn and the customer has no overdraft facility. The transition also shows you that these two problems are of equal importance.

Therefore draws your attention to the cause and effect relationship between the ideas contained in this paragraph. The two problems mentioned above were the cause. The final effect was that the counter service officer was unable to make the withdrawal for the customer. Can you see how transitions make a paragraph cohesive? Without them your reader may get confused or misunderstand what you're trying to say.

Being Cohesive: 5 Types of Transitions

In the table below, five types of transitions are listed with some examples.

When you want to you can use Transition categoryGive specific examples

For example, Such as, To illustrate, Namely

Example

Show the sequence of actions or events, giving instructions

First, Then, Finally, Earlier Sequence

Introduce additional information of equal importance

In addition, Also, Moreover, Furthermore, Similarly, Likewise

Equal weight

Show similarities or differences

However, Yet, On the other hand, But

Comparison/Contrast

Show results of actions

Therefore, As a result, So, Consequently

Cause-effect



In the previous screen, you saw how to use three types of transitions: 1) comparison / contrast2) equal weight3) cause-effect

Look at the following sentence to see how the other two categories of transitions are used.

Then you can write an opening sentence, such as, "Thank you for your letter of 14 February 2000," ...

Notice how Then is giving an instruction for the next action in a sequence of events.

Such as tells you that an example of an opening sentence (mentioned in the first phrase) is about to follow.

Learning Point 4

There are five basic types of transitions:Example Sequence Contrast / compare Equal importance Cause / effect. Transitions make a paragraph cohesive by linking the sentences together smoothly showing the relationship between sentences helping us move quickly between ideas.

They show the reader where we've been and where we're going with our writing.

Being Cohesive: Transitions

In this exercise, choose the set of three transitions that you think is the most suitable for the paragraph.

For example, if you think the correct transitions for paragraph 1 are

In addition, Consequently and Later, then choose option A

1. Nancy is very busy. She wants to go home but she has to telephone a long list of new customers to confirm their orders. ________, she has to write many e-mails.



________, she will have to stay late at the office. _______ , when she's finished, she will go home. A. In addition, Consequently, Later B. If, Therefore, Besides C. Then, Finally, Again D. Then, For instance, Later 2. There will be an important company meeting this weekend. All the Directors will be there. _____ , all the Senior Managers will be there. We will discuss new business developments on Saturday. ____ , on Sunday, we will look at new business strategies. _____ , the Chairman will address everyone and give a speech in the evening before dinner. A. Later, Finally, Consequently B. In addition, Then, Finally C. Later, So, Consequently D. However, Before, For example 3. Life is full of difficult questions. ______ , what would you do if you suddenly had an accident? _______ , what if the accident prevented you from working? Maybe everything would be fine without HSBC insurance. _______ , for just a few dollars each month, you could provide your family with complete peace of mind. A. Also, In fact, On the other hand B. Nevertheless, However, To illustrate C. For example, Moreover, On the other hand D. First, Then, For example

In each of the sentences below, the transitions are missing, unnecessary or incorrect. Correct each sentence. After you've corrected a sentence, click "A" to see the answer.

1. We sell insurance. We sell investment products.

We sell insurance. We also sell investment products. (missing transition) 2. Our advertising budget has increased over the last quarter. Sales have not increased.

Our advertising budget has increased over the last quarter. However, sales have not increased. - (missing transition) 3. Although, I wanted to go to the seminar, but I didn't have the time.

Remove either "although" or "but" (unnecessary transition) 4. Since Mr Jones was on sick leave, so the meeting was cancelled. https://www.facebook.com/hoc.huynhba 50


Remove either "since" or "so" (unnecessary transition) 5. Due to Mr Lewis arrived late, the meeting did not start on time.

Since Mr Lewis arrived late, the meeting did not start on time.Replace "due to" with "since" - (incorrect transition) So, now you know how to use transitions.

When you use topic sentences, supporting sentences and transitions correctly, you will write cohesive paragraphs. You can use this knowledge whenever you need to revise your documents.

Learning Point Summary

Remember:

When you revise your paragraphs to make them cohesive, you need only one idea in each paragraph a topic sentence that summarises the main idea supporting sentences that support the main idea transitions that link the sentences together



汇丰银行商务写作教程（15）[ 2007-05-31 11:05 ]

Being cohesive:

Summary

In this chapter you learned how to define a cohesive paragraph.

A cohesive paragraph is a group of sentences related to one another by a single idea or subject. You also looked at topic sentences, which

summarise the main idea and help the reader predict what the chapter is about

supporting sentences, which

expand or develop the main idea explain, eg identify causes, effects or reasons provide specific details

transitions, which

link sentences together show the relationship between sentences help the reader move quickly between ideas.

Everything you have learned in this chapter will help you to write cohesive paragraphs when you revise your documents.https://www.facebook.com/hoc.huynhba 52


Summary Exercises

There are two summary exercises in this section.

In the first exercise, you're going to practise writing a cohesive paragraph.

SUMMARY EXERCISE 1

Write a short paragraph about

The benefits of traveller's cheques when travelling overseas. You will need to think of a topic sentence and two or three supporting sentences. You should also use some transitions.

Look at the following suggested answer:

When travelling overseas, traveller's cheques are much safer than cash. First, traveller's cheques cannot be used by someone else. Second, they are protected against loss or theft. The first topic sentence introduces the main idea: "Traveller's cheques are much safer than cash". The second and third sentences provide reasons that support this idea: "Traveller's cheques cannot be used by someone else." and "They are protected against loss or theft". The transitions show the sequence of the reasons.


In Chapter 3 you drafted a letter to Mr Perry. Then you revised it for completeness.

In this exercise, you'll revise the letter to Mr Perry again. This time, you'll try to make the paragraphs cohesive.

To do this exercise, you'll need the letter which you revised in Chapter 3.

Check the cohesiveness of each paragraph.

If a paragraph is cohesive, it has a short topic sentence which summarises the main idea 1-5 supporting sentences which are related to the main idea transitions which link the sentences together.

If a paragraph doesn't have any of these, you need to revise it to make it cohesive.

You should write your revision on a piece of paper.https://www.facebook.com/hoc.huynhba 53


When you finish revising the paragraphs in your letter to Mr Perry, keep both the "first draft" and this "second revision". You'll need them in Chapters 5 - 6 and 8.

Well Done!


In this chapter you continued to look at the fourth stage of the Writing Process: Revise

So, now you know how to 1) define a cohesive paragraph and 2) write cohesive paragraphs which include

a topic sentence supporting sentences and transitions.

In the next chapter, you'll continue to learn how to revise your documents. You'll find out how to revise your sentences so they are clear and concise.

See you there!



汇丰银行商务写作教程（16）[ 2007-06-01 11:26 ]

Overview


In Chapters 1-2, you studied the first two stages of the Writing Process: Plan and Organise.

Then, in Chapters 3-4, you looked at the next two stages: Draft and Revise. In drafting, you learned how to produce the first draft by only writing and not editing. Then, you began revising and practised making your document complete and your paragraphs cohesive.

However, you have not yet finished revising. You need to check the sentences you wrote.

In this chapter, you'll learn how to make your sentences clear and concise.

Plan Organise Draft Revise Objectives

By the end of this chapter, you'll be able to write clear and concise sentences revise sentences to make them clear and concise. https://www.facebook.com/hoc.huynhba 55


Once again, you'll work on revising the letters you read and wrote in Chapters 2-4.

Revising: A Quick Review

In Chapters 2-4, you read a letter written by Clever Man.

That letter has already been revised twice. In Chapter 3, the letter was revised to make it more complete. In Chapter 4, it was revised again to make the paragraphs more cohesive.

Look at the revised letter below. It still seems difficult to understand. Why?

22 April 200X

Ms Fiona Green100 Clearwater Bay RoadSai Kung NT

Dear Ms Green

PPS





Yours sincerelyClever Man ManagerSmart Branch

Read the letter again. Then try to answer the questions:

1) Which communication is the writer referring to?2) What did the writer send?3) When did the writer send the materials?

The questions are difficult to answer, aren't they?



You can understand the words that the writer used. After all, they are common words - words which we often use.

However, the sentences are not very clear. Why? 下一次我们将来为大家解答这个问题。

汇丰银行商务写作教程（17）[ 2007-06-04 13:59 ]

为什么商业信件一定要写得清楚明了？怎样才能将商业信件写得清楚明了？看似简单的问题，却不是每个人都能做好。今天我们就来学习一下怎样将商业信件写得清楚明了。Being Clear: Why Do It

Look at the first sentence from the letter again. I refer to your recent communication.

Why is this sentence unclear?

Which recent communication is the writer referring to?

Does the writer mean the communication received yesterday, last week or last month?

And what type of communication is the writer referring to?

Does the writer mean a telephone conversation, a letter or an e-mail?

The writer used vague terms, that is, very general words. Therefore, the sentences are not very clear. The writer should mention the date of the communication as well as the type of communication.

Look at the second sentence from the letter... and try to decide why it isn't clear.



For your information please be advised that the PPS details and application were sent to you at an earlier date.

Again, the writer is vague, isn't he? "An earlier date" could be last week, last month or even last year.

However, there is another problem.

Did you also notice that the writer used jargon? He wrote about PPS.

HSBC staff may understand that the writer was referring to HSBC's Phone Payment Service.

But what about the readers... the customers? Do they know what PPS means?

To the readers or customers, PPS is jargon.

Being Clear: How To Do It

Whenever you write to a colleague or customer, your reader should not have to guess what you mean.

So, you need to make all of your sentences very clear. How can you do this?

To write clear sentences use specific terms, not vague terms, eg exact date, type of communication

etc avoid jargon, ie abbreviations or special words that the reader may not

understand.

The first strategy, then, is...

BE SPECIFIC

The sentence below is not clear. The writer has used vague terms.

"Please contact me as soon as possible."

How would you revise the sentence to make it clear?

Suggested answer:

"Please telephone me on 2398 4150 by Friday."

You can also be specific by being direct. This means that you write what you would say if you were speaking with the person face-to-face.

The sentence below is unclear. The writer is being very indirect. Some writers think that they need to use two "languages": one for writing and another one for speaking.



"It is with regret that I advise you that circumstances prevented me from completing this project within the agreed time." How would you revise this sentence to make it clear? (Hint: think of what you would say if you were speaking with the person face-to-face.)

Suggested answer:

"I'm sorry, but I couldn't complete the project on time."

What else can you do to write clear sentences?

You can avoid using jargon, right? This is the second strategy.

AVOID JARGON

Look at the sentence below. The writer has used jargon.

"May I suggest that you apply for a POD?"

How would you revise this sentence to make it clear?

Suggested sentence:

"May I suggest that you apply for a Personal Overdraft?"

The exercise below will help you practise revising sentences to make them clear.

All of the sentences below are unclear. Rewrite the sentences to make them clear.

1) I suggest that you apply for a PIL. I suggest that you apply for a Personal Instalment Loan. 2) The managers will discuss your proposal in due course. The managers will discuss your proposal on Friday. 3) Please remit the relevant amount as soon as possible. Please send your cheque for US$40 by 21 June 200X. 4) You can deposit cheques at designated ATMs. You can deposit cheques at designated Automatic Teller Machines. 5) One of our CSOs will contact you later.



One of our Customer Service Officers will contact you within 24 hours.

You should now know how to revise sentences to make them clear.

Try to revise the unclear sentences in Clever Man's letter.

22 April 200X


Dear Ms Green

PPS





Yours sincerely

Clever Man

Clever ManManagerSmart Branch

Suggested sentences: I refer to your telephone enquiry yesterday.

For your information please be advised that the Phone Payment Service (PPS) details and application form were sent to you on 20 April.

By using specific terms and avoiding jargon, the first two paragraphs are now clearer.

But...

Something is still wrong with the second sentence. Do you know what it is?



Look at the sentence again. Try to read the whole sentence aloud without stopping to take a breath.

"For your information please be advised that the Phone Payment Service (PPS) details and application form were sent to you on 20 April."

Did you have to stop in the middle of the sentence to take a breath?

For most people, the sentence is just too long to read aloud in one breath.

If you write a long sentence, you create a problem for your readers. They may need to read the sentence several times in order to understand it.

So, your sentences must not only be clear, they also must be concise.

汇丰银行商务写作教程（17）[ 2007-06-04 13:59 ]

为什么商业信件一定要写得清楚明了？怎样才能将商业信件写得清楚明了？看似简单的问题，却不是每个人都能做好。今天我们就来学习一下怎样将商业信件写得清楚明了。Being Clear: Why Do It

Look at the first sentence from the letter again. I refer to your recent communication.

Why is this sentence unclear?

Which recent communication is the writer referring to?

Does the writer mean the communication received yesterday, last week or last month?

And what type of communication is the writer referring to?

Does the writer mean a telephone conversation, a letter or an e-mail?

The writer used vague terms, that is, very general words. Therefore, the sentences are not very clear. The writer should mention the date of the communication as well as the type of communication.

Look at the second sentence from the letter... and try to decide why it isn't clear. For your information please be advised that the PPS details and application were sent to you at an earlier date.https://www.facebook.com/hoc.huynhba 61


Again, the writer is vague, isn't he? "An earlier date" could be last week, last month or even last year.

However, there is another problem.

Did you also notice that the writer used jargon? He wrote about PPS.

HSBC staff may understand that the writer was referring to HSBC's Phone Payment Service.

But what about the readers... the customers? Do they know what PPS means?

To the readers or customers, PPS is jargon.

Being Clear: How To Do It

Whenever you write to a colleague or customer, your reader should not have to guess what you mean.

So, you need to make all of your sentences very clear. How can you do this?

To write clear sentences use specific terms, not vague terms, eg exact date, type of communication

etc avoid jargon, ie abbreviations or special words that the reader may not

understand.

The first strategy, then, is...

BE SPECIFIC

The sentence below is not clear. The writer has used vague terms.

"Please contact me as soon as possible."

How would you revise the sentence to make it clear?

Suggested answer:

"Please telephone me on 2398 4150 by Friday."

You can also be specific by being direct. This means that you write what you would say if you were speaking with the person face-to-face.

The sentence below is unclear. The writer is being very indirect. Some writers think that they need to use two "languages": one for writing and another one for speaking.https://www.facebook.com/hoc.huynhba 62


"It is with regret that I advise you that circumstances prevented me from completing this project within the agreed time." How would you revise this sentence to make it clear? (Hint: think of what you would say if you were speaking with the person face-to-face.)

Suggested answer:

"I'm sorry, but I couldn't complete the project on time."

What else can you do to write clear sentences?

You can avoid using jargon, right? This is the second strategy.

AVOID JARGON

Look at the sentence below. The writer has used jargon.

"May I suggest that you apply for a POD?"

How would you revise this sentence to make it clear?

Suggested sentence:

"May I suggest that you apply for a Personal Overdraft?"

The exercise below will help you practise revising sentences to make them clear.

All of the sentences below are unclear. Rewrite the sentences to make them clear.

1) I suggest that you apply for a PIL. I suggest that you apply for a Personal Instalment Loan. 2) The managers will discuss your proposal in due course. The managers will discuss your proposal on Friday. 3) Please remit the relevant amount as soon as possible. Please send your cheque for US$40 by 21 June 200X. 4) You can deposit cheques at designated ATMs. You can deposit cheques at designated Automatic Teller Machines. 5) One of our CSOs will contact you later. https://www.facebook.com/hoc.huynhba 63


One of our Customer Service Officers will contact you within 24 hours.

You should now know how to revise sentences to make them clear.

Try to revise the unclear sentences in Clever Man's letter.

22 April 200X


Dear Ms Green

PPS





Yours sincerely

Clever Man


Suggested sentences: I refer to your telephone enquiry yesterday.

For your information please be advised that the Phone Payment Service (PPS) details and application form were sent to you on 20 April.

By using specific terms and avoiding jargon, the first two paragraphs are now clearer.

But...

Something is still wrong with the second sentence. Do you know what it is?



Look at the sentence again. Try to read the whole sentence aloud without stopping to take a breath.


Did you have to stop in the middle of the sentence to take a breath?

For most people, the sentence is just too long to read aloud in one breath.

If you write a long sentence, you create a problem for your readers. They may need to read the sentence several times in order to understand it.So, your sentences must not only be clear, they also must be concise.

汇丰银行商务写作教程（18）[ 2007-06-05 12:28 ]

Being Concise: How To Do It

What is a concise sentence?

A concise sentence is a short sentence.

How can you keep your sentences short?

Look at the long sentence below and try to make it shorter. Write your revision on a piece of paper.


Suggested revision:

"I would like to advise you of the details.

We sent you the Phone Payment Service (PPS) details and application form on 20 April."

Take a moment to compare your own revision with the one above.

How are the two revisions similar? How are they different?

In the revision above, three strategies were used to make the original sentence shorter.

To write concise sentenceshttps://www.facebook.com/hoc.huynhba 65


write only the necessary words write only one idea in each sentence write only in the active voice of the verb.

STRATEGY 1 - WRITE ONLY THE NECESSARY WORDS

The original sentence contains some unnecessary words.


One phrase - "For your information" - is unnecessary. Why? Because this phrase does not add any meaning to the sentence. It only makes it longer. So, you can remove it.

"Please be advised that the Phone Payment Service (PPS) details and application form were sent to you on 20 April."

Actually, many unnecessary words are used in business correspondence.

A common example is "forward planning". In this phrase, "forward" is unnecessary. After all, does anyone ever plan backwards?

Look at the 'wordy phrases' below. Remove the unnecessary words to make the phrases more concise.

1) repeat again2) small in size3) cooperate together4) for the purpose of

Answer: unnecessary words: again, in size, together, the purpose of

STRATEGY 2 - ONE IDEA IN EACH SENTENCE

The original sentence actually has two main ideas.

"Please be advised that the Phone Payment Service (PPS) details and application form were sent to you on 20 April."

There are two ideas in the sentence because there are two main verbs in the sentence: "advise" and "sent".

So, you can separate the two main ideas - and the two main verbs - into two sentences.

"I would like to advise you of the details.



The Phone Payment Service (PPS) details and application form were sent to you on 20 April."

Actually, you can separate the sentences into two paragraphs. Do you know why?

You can use two paragraphs because"to advise" is the purpose of this letter, which is part of the "Opening" in the SOFAR outline.the fact that the application was sent belongs in the "Facts" section.

Refer to Chapter 2 if you need more information about the SOFAR outline.

A long sentence has more than one verb. You can make a long sentence shorter by writing a separate sentence for each main verb in the long sentence.

Remember: if you write long sentences, you create a problem for your readers. They need to read the sentence several times in order to understand it.

Recent research has shown that

if your sentence has 10 words or less, your reader will understand 98% of the message after reading it once

if your sentence has 20 words or less, your reader will understand 75% of the message after reading it once

if your sentence has more than 20 words, your reader will understand only 4% of the message after reading it once (and will have to read it again and again and... ).

STRATEGY 3 - USE THE ACTIVE VOICE

The original sentence has now been revised as two sentences.

The second sentence contains a verb in the passive voice.

"The Phone Payment Service (PPS) details and application form were sent to you on 20 April."

Usually, a verb in the passive voice uses more words. It is also more difficult for the reader to understand. So, you can change the verb from the passive to the active voice.

"We sent you the Phone Payment Service (PPS) details and application form on 20 April."



In business correspondence, you should use the active voice as much as possible.

However, there are some situations when it is more suitable to use the passive voice.

Look at the six sentences below. They all contain a verb in the passive voice. In three sentences, the verb should be changed to the active voice. However, in the other three sentences, the verb should not be changed.

Try to identify which three sentences should not be changed.

1) Our manager was contacted by your office yesterday.2) Ms Chan's credit cards were stolen last week. 3) Stopping payment of the cheques was considered by Mr Smith.4) Your request for an assistant was approved.5) The computer is now used by most staff for their correspondence.6) Your deposit was not made through the Automated Teller Machine.

Keys: 2), 4), 6)

In business writing, you should use the active voice of the verb as much as possible.

However, you should use the passive voice of the verb in three situations:

l the person doing the action is not known (Ms Chan's credit cards were stolen last week.)

l the person doing the action is not important ( Your request for an assistant was approved.)

l the person doing the action shouldn't be blamed (Your deposit was not made through the Automated Teller Machine.)

Do the exercise below to practise revising sentences to make them concise.

All of the sentences below can be made shorter.

Rewrite the sentences to make them concise. You can split the sentences if you like.

1) The cheque has not been received by us and if you want to stop payment of it please sign and return the enclosed form. (24 words).

2) We have lowered interest rates with a view to stimulating consumer spending. (12 words)



3) The revised insurance policy has been enclosed for your reference and please contact us if you have any questions. (19 words)

4) It is the same and identical approach used by us last year. (12 words)

Suggested revisions:

1) We have not received your cheque yet. To stop payment, please sign and return the enclosed form. (17 words)

2) We have lowered interest rates to stimulate consumer spending. (9 words)

3) We have enclosed the revised insurance policy. If you have any questions, please call us on 2345-xxxx. (17 words)

4) We used the same approach last year. (7 words)

我们已经学会怎样将商务信件写得简洁明了，但是这就足够了吗？请继续关注下面的课程：怎样将商务信件写好。

汇丰银行商务写作教程（19）[ 2007-06-06 11:27 ]

只是将信件写得简洁明了还是不够的，语言也是一个重要的因素：你的用语要够“现代”，才能更好地沟通。Being Clear and Concise: Is It Enough?

The letter below is clear and concise. But there still is a problem. Do you know what it is? 22 April 200X


Dear Ms Green

Phone Payment Service (PPS)

I refer to your telephone enquiry yesterday.

I would like to advise you of the details.



We sent you the Phone Payment Service (PPS) details and application form on 20 April.



Yours sincerely

Clever Man


Using Modern English: Why Do It The letter still contains some "old-fashioned business English".Look at the last paragraph of the letter.

"Thank you for your kind attention."

Does this sentence look familiar? Have you ever read - or written - this sentence at the end of a letter? Have you ever thought what this sentence means?

This remark only tells the reader two things: that they need to read the letter "kindly" (how does the reader do that?) that they need to read the letter "attentively" (again, how does the reader

do that?).

It seems that the writer only wants the reader to read the letter...and not do anything else.

This sentence is an example of old-fashioned business English. There are many other examples, but, we shouldn't use any of them!

In all of your business writing, you should use plain and modern English. Your readers will like it. You'll also show that you represent a modern company.

Using Modern English: How To Do It

Study the table below. Avoid the old-fashioned expressions. Use only the modern words and phrases.

Old-fashioned Modernacknowledge receipt of I have receivedadvise inform/tell



assuring you of our best attention at all times

(nothing)

as per your request as you requestedattached herewith please find I have attachedcaptioned (nothing)deem believe / considerdue to the fact that because / asEsteemed Sir Dear Sirto forward to sendat your earliest convenience (exact date)hereby/ herein/ herewith (nothing)in compliance with your request as you requestedkindly pleasepermit me to say (nothing)

prior to beforepursuant to afterqueries questionsunder separate cover separatelywe beg to remain (nothing)with regard to regarding

In his letter to Fiona Green, Clever Man included some old-fashioned business English.

In his second paragraph (where he stated his purpose for writing), he wrote

I would like to advise you of the details.

If you revised that sentence to make it more modern, you could write

I would like to tell you the details.

In his last paragraph (the concluding remark), Clever Man wrote


If you revised that remark to make it more modern, you could write

I look forward to hearing from you.

Both of these revisions show good customer service. Both revisions also sound natural, don't they? They sound as if you're speaking with the customer face-to-face.

This is the final revision of the letter. Compare it with the original letter on the right, and remind yourself of the revision strategies that you've learned so far.



FINAL

22 April 200X


Dear Ms Green




We sent you the Phone Payment Service (PPS) details and application form on 20 April.





ORIGINAL

22 April 200X


Dear Ms Green

PPS

I refer to your recent communication, and for your information please be advised that the PPS details and application form were sent to you at an earlier date. Thank you for your kind attention.

Yours sincerely Clever Man




汇丰银行商务写作教程（20）[ 2007-06-07 09:42 ]

Summary

In this chapter, you focused on revising your sentences to make them clear and concise.

To make your sentences clear, you need to be specific and avoid jargon.

To make your sentences concise, you need to write only the necessary words only one idea per sentence usually in the active voice.

Finally, you need to use plain and modern English (instead of "old fashioned business English").

Summary Exercises

There are two exercises in this section. In Exercise 1, you'll review what you learned in this chapter. In Exercise 2, you'll practise revising a letter to make your sentences clear and concise.

EXERCISE 1

Revise the following sentences to make them clear, concise and modern. Type your answers in the space provided.

1) I acknowledge receipt of your letter which was written on 4 June. I received your letter of 4 June.



2) In compliance with your request, I will send you the PIL information tomorrow. As requested, I will send you information on the Personal Instalment Loan (PIL) tomorrow. 3) We cannot provide a new cheque book immediately due to the fact that it takes a few days for printing. We are unable to provide a new cheque book immediately as it takes a few days to print. 4) With reference to the captioned subject, I am pleased to inform you that your application is successful. [the "captioned subject" is "HSBC Classic Visa card"] I am pleased to inform you that your application for an HSBC Classic Visa card is successful. 5) Kindly fill in the attached form and forward it to me at your earliest convenience.

Please fill in the attached form and send it to me by 4 June.


In Chapter 3 you drafted a letter to Mr Perry and then revised the document for completeness. In Chapter 4, your revised the paragraphs of the letter to make them cohesive.

In this exercise, you'll revise the letter to Mr Perry again. This time, you'll try to make the sentences clear and concise.

To do this exercise, you'll need the letter that you revised in Chapter 4.

Check each sentence to ensure that it is clear and concise.

To make a sentence clear, you need to be specific and avoid jargon.

To make a sentence concise, you need to include only the necessary words include only one idea avoid the passive voice of the verb avoid old-fashioned business English.

Write your revision on a piece of paper.



When you've finished revising the sentences in your letter to Mr Perry, keep both the "first draft" and this "third revision". You'll need them in Chapters 6 and 8.

Well Done!


In this chapter you continued to look at the fourth stage of the Writing Process: Revise.

So, now you know how to write clear and concise sentencesrevise sentences to make them clear and concise.

In the next chapter, you'll continue to learn how to revise your documents. You'll discover how to revise your sentences to make them courteous.

See you there!



汇丰商务英语写作教程（21）[ 2007-06-08 13:25 ]


You've almost completed the revising stage of the Writing Process.

In the previous three chapters, you learned how to make your documents complete your paragraphs cohesive your sentences clear and concise.

In this chapter, you'll finish the revising stage as you learn how to make your sentences courteous (the last "C").

Plan Organise Draft Revise

Objectives

By the end of this chapter, you'll be able tol write courteous sentencesl revise sentences to make them courteous.

You'll also continue to revise the letter you're writing to Mr Perry.

Being Clear and Concise: A Quick Review

Do you remember how to make your writing more clear and concise?

To review, look at the 6 example sentences below. They are neither clear nor concise.

Match each sentence with one of the writing problems below. https://www.facebook.com/hoc.huynhba 76


Please see me as soon as possible.

The information was sent to you yesterday.

If you contact one of our CSOs she can help you apply for a PIL.

Please kindly come to our information counter.

If we all cooperate together we will have greater success in the coming future.

Please come to your nearest branch to discuss the loan process with our manager and then you can apply for it and it should be processed by the end of the month.

Unspecific informationPassive voice instead of activeJargonOld-fashioned expressionUnnecessary wordsMore than 1 idea in each sentence

Being Courteous: How To Do It

Whenever you write a memo, letter, fax or e-mail, you need to remember that all your readers (including your colleagues) are your "customers".

To provide excellent customer service, you need to be courteous.

To write courteously, remember the 4 "Ps". be Polite be Positive be Personal be Professional.

下一次，我们将继续讲述 4"Ps"。



汇丰商务英语写作教程（22）

[ 2007-06-11 13:46 ]Being Courteous: How To Be Polite

To write courteous sentences, you need to use the first "P" - be polite.

Imagine that you have received the memo below from your manager. How does it make you feel?

To: All Staff Date: 20 July 200X

From: General Manager Reference:

Subject: Team meeting

A team meeting will be held on 13 April to discuss cost-saving measures.

All team members have to attend this important meeting.

Everyone must submit at least one idea by 5:30 pm on 10 April.

The memo is very clear and concise. However, it's not very polite, is it?

Look at the final sentence.

"Everyone must submit at least one idea by 5:30 pm on 10 April."

It sounds like an order or command, doesn't it?

How can you rewrite that "command" to make it sound more polite?



Suggested revision:

"Please submit one idea by 5:30 pm on 10 April."

You can change a command into a polite request by changing a few words.

Remember, you only need to change a few words to make a sentence more polite.

Look at the original "command" and the two revisions below:

"Everyone must submit one idea" (original)

"I would like everyone to submit one idea... " (revision)

"May I ask everyone to submit one idea... " (revision)

The revisions sound more polite. Do you know why?

USE MODAL VERBS

Using a modal verb – e.g. could, would, may, might - also makes a sentence sound much more polite.

Look at the sentence below.

"Send me all the information on overdue accounts."

How would you use a modal verb to make this sentence more polite?

"I would like you to send me all the information on overdue accounts."

Your sentences will be polite if you use "magic words" and modal verbs. Is there anything else you can do?

TURN STATEMENTS INTO QUESTIONS

You also can make a sentence more polite by turning it into a question.

Turn the original "command" below into a question...and see the difference.

"Would everyone submit one idea...?""Could everyone submit one idea...?"

When you turn a statement into a question, you give your reader a choice. Giving people a choice makes them more likely to do what you ask.



So there are three ways to write polite sentences. You can use "magic words" and modal verbs. You can also turn statements into questions.

What would happen if you used all three strategies at the same time?

Try to turn the original "command" below into a question, and use "magic words" as well as modal verbs

"Could everyone please submit one idea...?"

When you use all three strategies together, you write a very polite request, don't you?

Look at the statements below.

"You have to be at the meeting!""You must be on time!"

You use the modal verbs "must" and "have to" when giving orders or commands. So, you should avoid using these verbs when writing to customers.

But what about this statement?

"You should be more careful!"

Would you write such a statement to a customer?

You use the modal verb "should" when you are giving advice. If a customer asks you for advice, you may want to use "should". However, you should generally avoid using this word when writing to customers.

Exercise:

The following sentences are not very polite. Revise the sentences to make them more polite. Type your revisions in the spaces provided

1) Send proof of your income. 2) You must pay the annual fee without delay. 3) Bring the supporting documents to our office. 4) You should fill in the application form. 5) To ensure security, choose a password with numbers and letters.




1) Could you please send proof of your income?

2) Would you please pay the annual fee by 20 March 200x?

3) Please bring the supporting documents to our office.

4) Would you mind filling in the application form?

5) To ensure security, please choose a password with numbers and letters.

汇丰商务英语写作教程（23）[ 2007-06-12 12:26 ]

我我我我我我我我我 P——polite我我我我我我我我我我我 P——positive我 Being Courteous: How To Be Positive

To write courteous sentences, you need to be polite. You also need to use the second "P" - be positive.

Once again, think of yourself as the reader (or customer).

How would you feel if you got a letter that said...

"You cannot withdraw the money until your cheque has cleared."

This sentence is very negative, isn't it? It tells you what you can't do.

"You can withdraw the money as soon as your cheque has cleared."

You can make a sentence positive by stating what the reader can do instead of what the reader cannot do.

SAY WHAT YOU CAN DO

You only have to change a few words to change a negative sentence into a positive one.

You only need to say what the reader can do rather than what the reader can't do. You can also be positive by saying what the company can do rather than what it can't do.https://www.facebook.com/hoc.huynhba 81


Look at the two sentences below. Both sentences have the same meaning. But one is positive and one is negative. Which sentence is positive?

"Our office closes at 4:00 pm.""Our office stays open until 4:00 pm."

The second sentence sounds much better, doesn't it? The word "open" is positive, while "close" is negative.

There's another way to write positively.

Think of yourself as a bank customer. You've just received a letter inviting you to apply for a Classic Visa card. In the letter, you read this sentence:

"You need an annual income of HKD42,000 to apply for a credit card."

How do you feel?

The sentence is true, but it could be written in a more positive way. So, try to revise the sentence. (Hint: You may want to begin the sentence with "if".)

"If you have an annual income of HKD42,000, you can apply for a credit card."

USE THE "IF-CONTRACT"

When you use the "if-contract", you state what you, your company or the reader can do...IF the reader can meet a specific condition.

The "if-contract" emphasises what is possible. It's a much more positive way of expressing your ideas.

Look at two more sentences. Both have the same meaning, but which one sounds more positive?

"You must reply within five days or we cannot process your application."

"If you apply within five days, we can process your application."

Do you see how the "if-contract" makes a sentence more positive?

Whenever you use the "if-contract", you begin with an "IF" clause and end with an "action" clause (which states what you or your reader

can do if the condition is met).

You can practise writing positive sentences in the exercise below.



Try revising the following sentences, which are not very positive.

1) We cannot process your application until next month unless you reply promptly. 2) You need a reference before you can open an account. 3) Settle payment immediately or you will be charged an additional $15. 4) You must send the documents by Friday or we cannot prepare a Letter of Credit. 5) Unless you have five years' experience in personal finance, you cannot apply for the position.


1) If you reply promptly, we can process your application by the end of the month.

2) If you give us a reference, you can open an account.

3) If you pay immediately, you will not incur any additional charges.

4) If you send us the documents by Friday, we can prepare a Letter of Credit.

5) If you have five years' experience in personal finance, you can apply for the position.

NOTE: In all of these sentences, you can change the order of the two clauses. e.g. "We can process your application by the end of the month if you reply promptly."

我我我我我我我我我我我我 P——personal我我我我我我我



汇丰商务英语写作教程（24）[ 2007-06-13 10:56 ]

我我我我我我我我我我我 How To Be Polite 我 How To Be Positive我我我我我我我我 How To Be Personal我我我我我我我我我我我我我我我我我我我我我我我我我我我

Being Courteous: How To Be Personal

You have learned how to write polite and positive sentences. However, a third "P" - be personal - is also important. Read the letter below. Does it seem personal to you?

If you were Rachel Harrison, the customer who received this letter, how would you feel?

12 May 200X Ms Rachel Harrison34 Smythe CourtWestfield

Dear Madam

Reference is made to your letter of 1 May regarding the status of the application for a Privilege Card.

The Bank has checked the relevant records. The application was received, but the cheque was not enclosed.

Be advised that the cheque must be received before the Privilege Card can be



sent.

Yours faithfully

S MartinPersonal Relationship Manager

Good customer relations......need a personal touch.

But how can your writing have a personal touch?

Look at the letter again. Think about how you could rewrite some of the sentences to make them more personal.

You can do at least three things to make this letter more personal.

USE PERSONAL PRONOUNS

The letter has only one personal pronoun.

However, when you speak to people, you often use words like "you", "I" and "we". If you also use these personal pronouns when you write, your sentences will sound more personal.

Look at the sentence below. How can you make it more personal?

"The Bank appreciates a prompt reply."

Remember, "the Bank" is made up of people, and you want a reply from a person:

"We would appreciate it if you could reply promptly."

In addition to using personal pronouns, you can use a person's name when writing.

USE PEOPLE'S NAMES

Do you remember the impersonal letter to Rachel Harrison? In that letter, the writer didn't use the customer's name... except in the address.

When you speak with customers, you usually use their names. So, if you use a customer's name when writing, your letter will sound more personal.

If you were writing a letter to John Carter, how would you begin?



You wouldn't write "Dear Sir", would you? You would write "Dear Mr Carter" or even "Dear John", if you knew him well.

Everyone likes to hear or read their own name. So, sometimes, you can even use a person's name in the body of the letter.

For example, you could write

"May I suggest, John, that you...""John, since you are a valued customer, I would like to..."

However, you probably would not use a person's name more than once in the letter.

You will write more personal memos, letters and e-mails if you use personal pronouns and personal names. You should also use the active voice of the verb.

USE ACTIVE VOICE OF THE VERB

When you use the active voice of the verb, you emphasise the person doing the action (the "doer").

Using the passive voice emphasises the action and often does not mention the "doer". So, it sounds impersonal.

Look at the sentence below. How can you change this sentence to make it sound more personal?

"Please be assured that the application will be processed quickly."

Suggested revision:

"We assure you that we will process your application quickly."

If you'd like to review how to use the active and passive voice of the verb, go to Chapter 5.

You can practise writing personal sentences in the exercise below.

The following sentences are quite impersonal. Revise the sentences to make them more personal.

The Bank acknowledges receipt of the letter dated 10 May.

The Premier card can be used worldwide.

The proposal you made is acceptable to us.




We received your letter of 10 May. / Thank you for your letter of 10 May. You can use your Premier card worldwide.

We accept your proposal.

我我我我我我我我我我 P 我我我我我我——How To Be Professional我我我我我

汇丰商务英语写作教程（25）[ 2007-06-14 11:27 ]

我我我我我我我我我我我我我我我我 P——professional我

Being Courteous: How To Be Professional

So far, you've learned three ways to make your writing more courteous. You've learned how to make your sentences polite, positive and personal. You also need to learn how to use the fourth "P" to make your writing professional.

Did you know that modern business English includes many standard expressions?

Many phrases in English are standard. That is, they don't change. If you know these phrases, you can use them again and again.

And when you use these standard expressions, your writing will look more professional.

However, you need to use these expressions correctly, or your writing will look very unprofessional. Look at this sentence.

"I am appreciate if you send me the documents."

The person who wrote this sentence tried to use a standard expression. However, they didn't use it correctly.https://www.facebook.com/hoc.huynhba 87


It should be:

"I would appreciate it if you could send me the documents."

You can use the table below to learn some of the standard expressions in English business correspondence.

STANDARD EXPRESSIONS

To begin a letterWe are writing to enquire about ...We are writing to request ...I refer to your letter of ... Thank you for your letter of ...

To requestWe would be grateful if you could ...We would appreciate it if you could ...Could/Would you please ...Would you mind -ing ...

To ask for clarificationIt is not clear whether ...We are not sure if ...We would be grateful if you could clarify this.

To clear up misunderstandingsWe were under the impression that ...We were led to believe that ...There appears to be a misunderstanding about ...

To apologise/express regretI am afraid that ...We are very sorry that ...We sincerely apologise for ...Please accept our apologies for ...

To confirmI would like to confirm the arrangements for ...We will wait for your confirmation before going ahead.

To make suggestionsMay I suggest that ...One possible solution would be to ...

To explain/give reasonsThis is because ...This is due to ...

To refuse politelyI am afraid that we are unable to ...We are aware of the problems, but unfortunately, ...We appreciate your point of view, but ...I'm sorry that we are unable to ...

To close a letterWe look forward to hearing from you.I look forward to receiving your reply...We hope to hear from you shortly.I hope this information will help you.If you would like any further information, please call me on/at ...

You can practise writing professional sentences by doing the exercise below.

There are five business situations below. For each situation, choose the correct standard expression(s).

Some situations have more than one correct answer.

1. Request someone to send a catalogue of their products.A. Would you mind to send a catalogue of your products?B. Could you please send a catalogue of your products? C. Would you mind sending a catalogue of your products?



D. I would request a catalogue of your products?

2. Suggest that someone refer to the "Quick Guide" for information.A. Please refer to the "Quick Guide" for information.B. Please reference the "Quick Guide" for information.C. May I suggest that you refer to the "Quick Guide" for information?D. May I suggest you to refer to the "Quick Guide" for information?

3. Refer to a fax you received on 9 March.A. Your fax of 9 March refers.B. Thank you for your fax of 9 March. C. Thank you for your fax on 9 March.D. I refer to your fax of 9 March.

4. Close a letter politely.A. I look forward to hearing from you. B. In anticipation of your reply.C. Eagerly awaiting your reply.D. I hope this information is helpful.

5. Ask for clarification of a meeting time.A. I am not clear for the meeting time.B. It is not sure for the meeting time.C. It is not clear whether the meeting time.D. I am not sure about the meeting time.

Keys: 1. BC 2. AC 3. BD 4. AD 5. D 我我我我我我我 being courteous 我我我 P 我我我polite我positive我personal我professional我我我我我我我我我我我我我我我我我我我我我我我我



汇丰商务英语写作教程（26）[ 2007-06-15 11:02 ]

Summary

In this chapter, you learned how to revise your sentences to make them courteous. To make your sentences courteous, you need to be

polite (by using magic words as well as modal verbs, and by turning statements into questions)

positive (by stating what you can do and by using the "if-contract") personal (by using personal pronouns, people's names and the active

voice of the verb) professional (by using standard English expressions correctly). Summary Exercises

There are two exercises in this section. In both exercises, you will practise revising a letter to make the sentences more courteous.

SUMMARY EXERCISE 1

You know the letter below is not very courteous. Revise the letter to make the sentences more polite, positive, personal and professional. Write your revised letter on a piece of paper.

12 May 200X



Ms Rachel Harrison34 Smythe CourtWestfield

Dear Madam

Reference is made to your letter of 1 May regarding the status of the application for a Privilege Card.

The Bank has checked the relevant records. The application was received, but the cheque was not enclosed.

Be advised that the cheque must be received before the Privilege Card can be sent.

Yours faithfully


Compare your letter with this suggested revision.

12 May 200X

Ms Rachel Harrison34 Smythe CourtWestfield

Dear Ms Harrison

Privilege Card Application

Thank you for your letter of 1 May.

I would like to inform you of the status of your application for a Privilege Card.

We have checked our records carefully. We received your application on 4 May, but not the cheque.

If you can send us a cheque, we will immediately send you the Privilege Card. If you have any questions, please call me on 2318 1215.


Yours sincerely





In Chapter 3 you drafted a letter to Mr Perry and then revised the document for completeness. In Chapter 4, your revised the paragraphs of the letter and made them cohesive. In Chapter 5, you revised the sentences of the letter to make them clear and concise.

In this exercise, you will revise the letter to Mr Perry again. This time, you will try to make the sentences courteous.

To do this exercise, you will need the letter which you revised in Chapter 5.

Check each sentence to make sure that it is courteous.

You should write your revision on a piece of paper. When you finish revising the sentences in your letter to Mr Perry, keep both the "first draft" and this "fourth revision". You'll need them in Chapter 8.

Well Done!


You've also completed the fourth stage of the Writing Process: Revise.

So, now you know how to write courteous sentences revise sentences to make them courteous. You also should know that, to produce courteous sentences, you need to be polite positive personal professional.

In the next chapter, you'll learn how to reply to difficult letters. You'll discover how to structure the contents of your letter in an appropriate way.

See you there!



汇丰商务英语写作教程（27）[ 2007-06-18 13:58 ]


In Chapter 6, you learned how to write courteous letters. You practised achieving a courteous tone by

writing sentences that were polite, positive, personal and professional.

However, you can't always achieve the right tone simply by writing courteous sentences. Sometimes,

the way you organise the information affects the tone of your letters.

In this chapter, you'll learn the best way to structure the contents so you achieve the right tone...

especially when you write "difficult letters".

Objectives

By the end of this chapter, you'll have practised achieving the right tone as you write the following three

kinds of difficult letters:

persuading a customer to accept your suggestion refusing a customer's request responding to a customer's unjustified complaint.

Difficult Letters: What Are They?



Some letters are easy to write. Others are more difficult. In this chapter, you'll learn how to write some of

these difficult letters.

Whenever you have to say "no" to a colleague or customer, the letter will be difficult to write.

When you write these difficult letters, you need to put yourself in the reader's place. You need to

consider how the reader will feel when you say "no".

You can do several things to help your reader accept what you write. First of all, you must make sure

that your sentences are polite, positive, personal and professional. Then, you need to structure the

contents of these letters in an appropriate way.

In this chapter, you'll learn the appropriate pattern for writing three types of difficult letters.

You'll learn to write each type of letter as part of a case study. To discover the procedure you'll follow for

each case study, move your mouse pointer over the numbers below.

1. read about the situation which requires you to write a letter

2. evaluate the tone of the first draft (written by a colleague) 3. identify ways to improve the draft and achieve the right tone

4. rewrite the letter.

下一节我们将学习怎样写 persuading customer的信件。

汇丰商务英语写作教程（28）[ 2007-06-19 10:23 ]

如何写说服客户改变主意的信件？按照下面的步骤，您就可以轻松搞定。Difficult Letter #1: Persuading a Customer

THE SITUATION

An HSBC customer in Thailand has decided to purchase a new car. As a result, he has requested an increase in his overdraft facility to pay for the new car.

HSBC, however, prefers its customers to use car loans when purchasing new cars. A loan allows customers to pay for the car over a longer period of time. The repayment schedule gives customers a clear picture of their financial commitments for the period of the loan. In addition, a loan enables customers to use their overdraft facility to meet unexpected expenses.

Your colleague has drafted a letter to persuade the customer to apply for a car loan.

THE FIRST DRAFT

Evaluate the tone of the first draft below.



21 October 200X

S Khomson6/F 324 Phayathai RoadBangkok

Dear Mr Khomson

Thank you for your letter requesting an increase in your overdraft facility.

We, however, do not recommend using your overdraft facility to purchase a new car. Therefore, we suggest that you apply for a car loan instead.

I have enclosed a brochure on car loans.

Please read the brochure and complete the application form. As soon as I receive your application, I will help you process the loan.


Yours sincerely

What do you think of the tone of this letter?

Write your comments on a piece of paper. Then, compare your comments with the evaluation below.

THE FIRST DRAFT – EVALUATION

The letter is quite courteous. The writer has used appropriate strategies for writing polite, positive and personal sentences.

However, the writer has been too direct. The writer assumes that the customer will accept the suggestion. But the reader - the customer - has already indicated what he wants to do. So he may resist the suggestion.

How, then, can you get the customer to agree with your suggestion?

IMPROVING THE DRAFT

How could you improve the draft?

Write your ideas on a piece of paper. Then compare your ideas with the suggestions.

The writer's first sentence is quite pleasant. However, you could add a sentence to compliment the customer. For example:



"I have enjoyed serving you over the past five years."

Before making a suggestion, you need to provide some background. You need to state the reasons for the suggestion first. If possible, you should also state how your suggestion can benefit the customer.

Then, you can make your suggestion.

Finally, you should close the letter positively. You should also offer your help if the customer agrees with your suggestion.

IMPROVING THE DRAFT - APPROPRIATE PATTERN

How do you structure the contents when you need to persuade a customer to accept your suggestion?

In the table below, the pattern for writing to persuade a customer is incomplete. You need to complete it.

Pattern for persuading a customer to accept your suggestion 1) Pleasant introduction, complimenting the customer 2) 3) 4) Polite close, with offer of help

Keys:

2) Reasons for / benefits of the suggestion3) Suggestion

REVISING THE DRAFT

Now try revising the draft prepared by your colleague.

To do this, you will need l the draft prepared by your colleague l the appropriate pattern for persuading a customer to accept a suggestion l information about the benefits of a car loan l a pen and a piece of paper.

REVISING THE DRAFT – EXAMPLE

21 October 200X

S Khomson6/F 324 Phayathai Road



Bangkok

Dear Mr Khomson

Thank you for your letter requesting an increase in your overdraft facility. I have always enjoyed assisting you manage your finances over the years.

Purchasing a new car is a significant investment. An HSBC car loan allows you to pay for your new car over a longer period of time. In addition, whatever repayment schedule you choose provides you with a clear picture of your financial commitments for the whole period. At the same time, you can still use your overdraft facility to meet any unexpected expenses.

Therefore, I suggest that you apply for a car loan when you purchase your new car. I have enclosed a brochure which provides additional information.

Mr Khomson, I urge you to consider this suggestion. I believe you will find a car loan the most convenient way to meet all of your expenses, both budgeted and unexpected. Please call me on 217 9876 so that we can discuss the terms in detail.


Yours sincerely

下一节我们将学习如何写 refusing requests 的信件。


[ 2007-06-20 10:04 ]我我我我“NO”我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我

Difficult Letter #2: Refusing a Request

THE SITUATION

An HSBC customer in Canada has read a copy of HSBC's Premier Magazine at the home of a friend. She liked it so much that she requested the Bank to send the magazine to her home. HSBC, however, only sends this magazine to its Premier customers.

One of your staff has drafted a reply for you.

THE FIRST DRAFT



Evaluate the tone of the first draft, which is printed below.

16 March 200X

Mary Davis23 Queensway DriveRichmond HillOntario L4S 1S1

Dear Ms Davis

Thank you for your letter requesting a copy of our Premier Magazine.

Unfortunately, we are unable to grant your request.

You see, we send this magazine only to our Premier customers.

Please accept our apologies.

Yours sincerely

Would you send this letter to your customer?


THE FIRST DRAFT - EVALUATION

The letter is quite courteous. The writer has used "magic words" to be polite and pronouns to be personal. The writer also has tried to be positive by stating what we CAN do, ie "send the magazine only to our Premier customers".

However, the customer would probably be unhappy after reading this letter. Why? Because the writer said "no" rather directly.

How, then, can you break the news gently? In other words, how can you politely refuse a customer's request?

IMPROVING THE DRAFT


Write your ideas on a piece of paper. Then compare your ideas with some suggestions.

You should begin as the writer did, ie with a neutral sentence (eg "Thank you for ..."). You should then add a sentence complimenting the customer (eg "We are pleased that you



are interested in this publication."). Or, if the customer has problems, you could express empathy (eg "I understand that you ...").

Next, you should pave the way for the refusal. In other words, you should give the reasons for refusing the request first. When giving reasons, you should not mention "bank policy", which means very little to the reader. Then, you can conclude the paragraph with the refusal itself.

Before closing the letter politely, you should suggest - if possible -- an alternative to what the customer has requested. Such an offer will show that you value the customer.


How do you structure the contents when you need to refuse a customer's request?

In the table below, the pattern for refusing a customer's request is incomplete. You need to complete it.

Pattern for refusing a customer's request 1) Pleasant introduction, complimenting or empathising with the customer 2) 3) 4) 5) Polite close, with offer of help

Keys:

2) Reasons for the refusal3) Refusal4) Alternative suggestion (if appropriate)

REVISING THE DRAFT

Now try revising the draft prepared by a member of your staff.

To do this, you will need l the draft prepared by your staff member l the appropriate pattern for refusing a customer's request l a pen and a piece of paper.


16 March 200X

Mary Davis23 Queensway DriveRichmond Hill



Ontario L4S 1S1

Dear Ms Davis

Thank you for your letter requesting HSBC's Premier Magazine. I am delighted to learn that you are interested in this publication.

As an HSBC customer, you may have heard about Premier, our personal banking service. One of Premier's many benefits is a free subscription to Premier Magazine. I'm afraid that, since you do not yet have a Premier account, we are unable to send you this magazine.

However, I would like to take this opportunity to invite you to become one of our Premier customers. You only need to maintain a minimum balance of CAD50,000 to experience this special service. I have enclosed a brochure which provides additional information.

If you would like to enjoy all the benefits of our Premier service (including the magazine), please visit any HSBC branch. We will be happy to help you apply.

I hope this information is helpful and look forward to hearing from you.

Yours sincerely

我我我我我我我我我我我我我我我我我我我我我


[ 2007-06-21 13:42 ]我我我我我我我我我我我我我我我我我我我我我我我我

Difficult Letter #3: Responding To an Unjustified Complaint

THE SITUATION

An HSBC customer in Hong Kong has written to complain about charges for returned cheques.



The customer's cheque was returned twice.

The customer's cheque, #012345 for HKD5,000, was returned when presented for payment on 3 April because the customer's account was already overdrawn by HKD750.

The customer's wife deposited a cheque for HKD5,000 from her account into her husband's account on 4 April.

The customer's cheque, #012345 for HKD5,000, was returned a second time when presented for payment on 5 April because the account had insufficient funds, ie only HKD4,250.

The Bank charges HKD100 for each returned cheque. In his letter, the customer asked HSBC to refund the charges for returned cheques.

One of your colleagues drafted a response and has asked for your comments.

THE FIRST DRAFT

Evaluate the tone of the first draft below.

12 April 200X

Mr John LeeFlat 25B Tower 1333 Kwun Tong RoadKowloon

Dear Mr Lee

Thank you for your letter of 10 April requesting a refund of overdraft charges on your current account. Let me explain the situation.

Cheques presented for payment are cleared after banking hours by the Clearing House. The drawer's account is automatically debited at that time. If this results in an overdraft, the Bank decides the next day if we will honour the cheque.

Unfortunately, this happened twice when cheque number 012345 was presented on 3 and 5 April.

I am sorry, therefore, that we are unable to refund the overdraft charges of $200.

I hope that I have helped to clarify the situation. You are a valued customer, and we appreciate you taking the time to write to us.

Yours sincerely

What do you think of this draft?




THE FIRST DRAFT - EVALUATION

The letter is quite courteous. The writer has used "magic words" to be polite and pronouns to be personal. The writer has also apologised for being unable to grant the customer's request.

Unfortunately, the writer hasn't fully explained the situation. If the customer is unaware of the situation, he won't be able to understand why you think his complaint is unjustified.

In addition, the writer did not suggest how to avoid this problem in the future. In other words, the writer doesn't offer any help to the customer. As a result, the reader may not think that you value him as a customer.

What, then, is the best way to respond to unjustified complaints?

IMPROVING THE DRAFT


Write your ideas on a piece of paper. Then compare your ideas with some suggestions.

You should begin as the writer did, ie with a neutral sentence (eg "Thank you for..."). You should then add a sentence to express empathy if the customer has been embarrassed or inconvenienced (eg "I regret the inconvenience this may have caused you."). However, you should not apologise, if the Bank did nothing wrong.

Next, you should explain the situation in detail. However, you must not blame the customer, even if he has made a mistake. Using a passive verb form (cf Chapter 6) helps you do this. "Your account was overdrawn" sounds more polite than "You overdrew your account".

If you need to refuse a customer's request, you should do it only after you explain the situation.

Before closing, you should suggest a way for the customer to avoid this problem in future. Such an offer will show that you value the customer.


How do you structure the contents when you need to respond to a customer's unjustified complaint?



In the table below, the pattern for responding to an unjustified complaint is incomplete. You need to complete it.

Pattern for responding to an unjustified complaint 1) Pleasant introduction, empathising with the customer 2) 3) 4) 5) Polite close, with offer of help

Keys:

2) Complete explanation of the situation3) Refusal of request or compensation4) Advice or suggestion

REVISING THE DRAFT

Now try revising the draft prepared by a member of your staff.

To do this, you will need l the draft prepared by your staff member l the appropriate pattern for responding to a customer's unjustified complaint l information about the complaint l a pen and a piece of paper.


12 April 200X

Mr John LeeFlat 25 B Tower 1333 Kwun Tong RoadKowloon

Dear Mr Lee

Thank you for your letter of 10 April requesting a refund of charges made for returned cheques. I regret any inconvenience these returned cheques may have caused you. Please let me explain the situation.

I have examined your records carefully. When your cheque #012345 for HKD5,000 was presented for payment on 3 April, your account was already overdrawn by HKD750. As a result, we could not accept the cheque. After your wife deposited a cheque for HKD5,000 into your account on 4 April, the balance was HKD4,250. When cheque #012345 for HKD5,000 was presented again on 5 April, your account still had insufficient funds. As a result, we could not accept the cheque. In both cases, we only debited the minimum



charge for a returned cheque, HKD100.

I would like to suggest that you consider using either our internet or telephone banking services. You can use these services to check the balances in your accounts and transfer funds between accounts. As a result, you can ensure sufficient balances in your accounts at all times. I have enclosed brochures which describe both the internet and telephone services.

Mr Lee, please call me on 2398-2398. I would be delighted to arrange these services for you.

I hope this information is helpful and I look forward to hearing from you.

Yours sincerely




[ 2007-06-21 11:40 ]Summary

In this chapter, you learned how to write difficult letters.

Hopefully, you now understand that - to achieve the right tone - you sometimes need to do more than write courteous sentences. You may also need to structure the letter in an appropriate way.

In this chapter, you learned the appropriate structure - or pattern - for three kinds of difficult letters: l persuading a customer to accept your suggestion l refusing a customer's request l responding to a customer's unjustified complaint.

You can review these patterns in the Summary Exercise.

Summary Exercise

In this chapter, you learned how to write three types of difficult letters.

In the following exercise, you can quickly review the appropriate structure for each type of difficult letter.

Complete the following patterns by l identifying the type of difficult letter you use the pattern for l inserting the missing part in the pattern itself.

A 1) Pleasant introduction, with empathy 2) Complete explanation of the situation3)4) Advice or suggestion5) Polite close, with offer of help

B 1) Pleasant introduction, with compliment2)3) Advice or suggestion4) Polite close, with offer of help



C 1) Pleasant introduction, with compliment or empathy2) Reasons for the reasons for the refusal3) Refusal4)5) Polite close, with offer of help

a. Persuading a customerb. Refusing a requestC. Responding to unjustified complaintd. Reasons for / benefits of suggestionse. Refusal of request / compensationf. Advice or suggestion

AnswerResponding to unjustified complaint1) Pleasant introduction, with empathy2) Complete explanation of the situation3) Refusal of request / compensation4) Advice or suggestion5) Polite close, with offer of help

Persuading a customer1) Pleasant introduction, with compliment2) Reasons for / benefits of suggestions3) Advice or suggestion4) Polite close, with offer of help

Refusing a request1) Pleasant introduction, with compliment or empathy2) Reasons for the reasons for the refusal3) Refusal4) Advice or suggestion5) Polite close, with offer of help

Well Done!


By now you should be able to write letters in which you l persuade a customer to accept your suggestion l refuse a customer's request politely l respond to a customer's unjustified complaint.

Remember to use the patterns you learned in this chapter whenever you need to write these types of letters.



In the next chapter, you'll learn how to improve your letters with a final edit.

See you there!


[ 2007-06-25 10:06 ]


In Chapters 2-6, you learned the first four stages of the Writing Process: Plan, Organise, Draft and Revise.

In this chapter, you are going to learn the fifth and final stage: Edit.

l Plan l Organise l Draft l Revise l Edit

Objectives

By the end of this chapter you'll be able to edit your business correspondence so that the words and sentences are correct.

You will also edit the letter you have been writing to Mr Perry.

Editing: Why Do We Do It?

You may be tired of looking at your document by the time you have finished revising it. However, it's not quite ready to send. You still have to edit the document.

Take a few moments to think about editing... and why it is important. Write your thoughts on a piece of paper.

Why editing is important:

Editing (or proof reading) puts the "finishing touches" on your document. Everything you write gives a lasting impression of your company and you as a writer. So, it's important to check your spelling, punctuation and grammar carefully. Missing commas,



misspelled words and inaccurate grammar give a poor impression.

Editing: How Do It

The four strategies for editing business correspondence are listed below.

l Use a dictionary l Ask a friend or colleague to help (peer editing) l Use a grammar reference book l Keep a record of your own "Personal Errors".

You can use the first two strategies to help you edit any business document you write.

You can use the last two strategies to help you improve your skill in using English. As a result, you'll be able to spend less time on editing.

我我我我我我我我我我 edit 我我我我我我我我我我我



汇丰商务英语写作教程（33）[ 2007-06-26 10:56 ]

我我我我我我我我我我我我我我我我我我我我我我我我我我我我我

Editing: Using A Dictionary

When you edit what you write, you can get some help from two "friends". One of these "friends" is a colleague; the other is a book. You'll find it very helpful to have a good English-English dictionary as you edit.

A bi-lingual dictionary can be useful for translations, but an English-English dictionary gives you more information on how to use a word or phrase.

One of the more user-friendly dictionaries is the Longman Dictionary of Contemporary English.

However, if you don't have a copy of this dictionary, don't worry! You'll still be able to do the exercises in this chapter.

EXERCISE: COMMON ERRORS

To understand how a dictionary can help you edit, do the following exercise.

Albert Hui's letter (below) contains four main types of common errors. There are a total of 11 errors. Only one example of each type of error is highlighted. Can you identify what the four types of error are?

Dear Ms Brown

Thank you for your letter of 1 March 200X. I apologise the delay in responding.

I am please to provide you with the informations about our standing instructions.

I understand you have no experiences of this service before. However, I am sure you will find this service very convenience. When you use this service to settle your bill, we will debit the amount from your account automatically.

May I suggest you to apply immediately by filling out the enclose application form. We would be happy to arrange you to enjoy this free service. If you would like to discuss about this, please call to me or any of our staffs on 23446577.

Types of Error:

informations=countable / uncountable nounsconvenience=word class



suggest you to apply=verb+verbdiscuss about=verb+preposition

Other examples of the errors:

Dear Ms Brown

Thank you for your letter of 1 March 200X. I apologise the delay in responding.

I am please to provide you the informations about our standing instructions.

I understand you have no experiences of this service before. However, I am sure you will find this service very convenience. When you use this service to settle your bill, we will debit the amount from your account automatically.

May I suggest you to apply immediately by filling out the enclose application form. We would be happy to arrange you to enjoy this free service. If you would like to discuss about this, please call to me or any of our staffs on 23446577.

COMMON ERRORS

Albert Hui's letter contains four types of common errors. If you could not identify these types of errors, you probably need to improve in those areas. You can use a dictionary to help you to improve in each area.

Verb + verb (two verbs in a sentence)

In his letter, Albert wrote

"May I suggest you to apply…"

How many verbs are there in this phrase? (Two)

When a phrase or sentence contains two verbs, you should check the grammar in a dictionary.

suggest......(verb) 1 to tell someone your ideas about what they should do: Please suggest a convenient time for our meeting with Mr Brown. suggest doing sth She suggested sending the books by airmail. suggest (that) He suggested that I talk to his supervisor about my proposal......

Is Albert's phrase correct? He wrote:"May I suggest you to apply..."

Albert wants to tell Ms Brown his ideas about what she should do.



According to the dictionary, there are two ways to do this. The phrases highlighted in bold show you the grammatical structures that you can use with the verb "suggest".

You can write "suggest doing something"

You can also write "suggest (that)"

But you cannot write "suggest to do something"

So Albert's phrase is not correct.

From the dictionary you learn that l "suggest" can be followed by a 'doing' word (a verb) l the verb that follows "suggest" must take the ~ing form.

The dictionary also tells you thatyou can say "suggest (that)".

If the dictionary puts "that" in brackets, it means you don't have to use it.

For example:

She suggested sending the books by airmail.She suggested that I send the books by airmail.She suggested I send the books by airmail.

Albert should have used one of the following three ways to write this phrase:1. "May I suggest applying immediately..."2. "May I suggest that you apply immediately..."3. "May I suggest you apply immediately..."

我我我我我我我我我 Verb + preposition 我我我我我我我我我我我我



汇丰商务英语写作教程（34）[ 2007-06-27 14:27 ]

我我我我我我我我我我我我我我我我我Verb + preposition我countable / uncountable nouns 我我 word class (我我) 我我我我我我我我我我我我

Verb + preposition

In his letter, Albert makes several mistakes with verbs followed by prepositions.

For example, he wrote"If you would like to discuss about this,..."

When a phrase or sentence contains a verb followed by a preposition, you should check the grammar in a dictionary.

Read the dictionary entry below for "discuss". Look at the example sentences.

Can "discuss" be followed by the preposition "about"?

Discuss...(verb) 1 to talk about something with someone in order to exchange ideas or decide something: Sam won't discuss his new deal. Discuss sth with sb I discussed my plan with Mr Lee...

The verb "discuss" is not followed by a preposition. For example, "Sam won't discuss his new deal". Note, however, that you can write, "Sam won't get into a discussion about his new deal".

Try this activity to practise using verbs followed by prepositions. You can use a dictionary.

For each of these sentences below, choose the correct phrase to fill in the gap.

1. Human Resources _____ the need for all staff to abide by the code of conduct. A. stressed about B. stressed C. stressed on 2. Please _____ Amy to contact the Eastside branch. A. request for B. request with C. request

3. We are encouraging all customers to ____ a credit card during the promotion period. A. apply on B. apply C. apply for

4. It is important to ____ the customer's request carefully. A. listen B. listen to C. listen in to

Keys: BCCB



Countable / uncountable nouns

In his letter, Albert wrote:"I am please to provide you the informations..."

There are several mistakes in this sentence.

You can use a dictionary to help you identify and correct these mistakes.

For example, look up the word "informations" in a dictionary. Below is part of a typical dictionary entry.

Information...(noun) 1 [U] facts or knowledge about something or somebody...

In the dictionary, the word "information" is followed by a symbol [U]. This tells you that "information" is an uncountable noun.

An uncountable noun has no plural form. It cannot be counted. It is regarded as both singular and plural.

Can you think of another example? How about 'water' or 'rice'?Can you say 'one water, two waters, three waters...'?

No! 'Water' is uncountable.

In the Longman Dictionary, uncountable nouns are marked [U].Countable nouns - things you can count, such as table / tables - are marked [C]

Look at the nouns on the left below. Which nouns are countable [C] and which are uncountable [U]? You can use a dictionary.

Money Equipment Currency Department Staff Furniture Person Information

Countable: Currency, Department, Person

Uncountable: Money, Equipment, Staff, Furniture, Information

The sentences below all contain at least one countable / uncountable noun error.



Try to correct the errors.

1. I have invested monies in six different foreign currency.2. In our office, the furnitures are very old.3. The manager is concerned that some staffs are arriving late.

Answers: 1. I have invested money in six different foreign currencies.2. In our office, the furniture is very old.3. The manager is concerned that some staff are arriving late.

Word class

In his letter, Albert wrote:"I'm sure you'll find this service very convenience".

Can you see the mistake that Albert made?

Albert is describing a service. Unfortunately, he used the wrong word class (or part of speech). To describe someone or something you should use an adjective. Albert used a noun ("convenience") instead of an adjective ("convenient"). Albert should have written:"I'm sure you'll find this service very convenient."

You can use a dictionary to check the class of words you use. This will help you avoid the mistake which Albert made.

What's wrong with this sentence?"He is lack of experience."

Lack1.... (noun) [ U ] the state of not having enough of something: [ + of ] Lack of regular exercise may increase the chance of illness....Lack2 ....(verb) 1 to not have enough of something that you need: Annie lacks the self-discipline to do her homework every day...

The dictionary gives the following sentences as examples of the word "lack":

(a) Noun - Lack of regular exercise may increase the chance of illness.(b) Verb - Annie lacks the self-discipline to do her homework every day.

Use these entries to help you correct the following sentence:

"He is lack of experience."

Answer:

The word "lack" can be either a noun or a verb.



1. noun: "He has a lack of experience." "He shows a lack of experience."2. verb: "He lacks experience."

Note: You could also use "lacking", which is an adjective.eg "He's lacking in experience." Exercise

You now know how to use the dictionary to help you edit a letter. Below is an exercise to practise what you've learned.

Help Albert edit his letter so that it will be ready to send. Each paragraph from the letter is shown below.

Use your dictionary to identify the errors. Then rewrite each paragraph.

Paragraph 1 "Thank you for your letter of 1 March 200X. I apologise the delay in responding." Answer: "Thank you for your letter of 1 March 200X. I apologise the delay in responding."

Paragraph 2"I am please to provide you the informations about our standing instructions." Answer: "I am pleased to provide you with the information about our standing instructions."

Paragraph 3"I understand you have no experiences of this service before. However, I'm sure you'll find this service very convenience. When you use this service to settle your bill, we will debit the amount from your account automatically." Answer: "I understand you have no experience of this service before. However, I'm sure you'll find this service very convenient. When you use this service to settle your bill, we will debit the amount from your account automatically."

Paragraph 4"May I suggest you to apply immediately by filling out the enclose application form. We are happy to arrange you to enjoy this free service. If you would like to discuss about this, please call to me or any of our staffs on 2344 6577." Answer: "May I suggest that you apply immediately by filling out the enclosed application form. We are happy to arrange for you to enjoy this free service. If you would like to discuss this, please call me or any of our staff on 2344 6577."

Paragraph 5



"I look forward to hearing from you." Answer: "I look forward to hearing from you." (no errors)

When you edit, you can get a lot of help from a dictionary. You can also get help from another "friend".

That’s peer editing. 我我我我我我我我我我我



我我我我我我我我我我我36我

[ 2007-06-29 14:54 ]我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我我

Editing: Your Own Personal Errors Log

To improve your grammar, you shouldn't try to work on every area at once.

You need a plan. In other words, you need to

identify the grammar points you wish to improve decide the order in which you will study the grammar points decide how long you will study each grammar point.

To help you prepare such a plan, you can use a "Personal Errors Log".

Below is an example of a "Personal Errors Log".

Type of Error Error Correction Study TimelineVerb + verb 'May I suggest you to

apply...''May I suggest you apply...'

March-May 200X(Example only)

Verb + preposition 'discuss about''apologise causing...'

'discuss''apologise for causing...'

June-August 200X(Example only)

Countable / Uncountable Nouns

'informations''staffs'

'information''staff'

Sep-Nov 200X(Example only)

Word class 'I am please''very convenience'

'I am pleased...''very convenient'

Verb tensesActive/ passiveOther

You can use the "Personal Errors Log" to help you work on the grammar points you wish to improve.

But how can you know which areas of grammar you need to improve?

You can do two things: You can keep a record of the errors you and your colleague identify when

you edit. The errors which you make most often are the ones you should work on.

You can take a "Personal Writing Analysis" to identify the grammar points which cause you the most problems.



Editing: Personal Writing Analysis

The "Personal Writing Analysis" on the next six sections will help you identify specific areas for personal improvement.

Each section covers one of the most common grammar problems facing people who use English as an additional language.

Follow this procedure for the "Personal Writing Analysis":

In each section... 1) Choose the six correct answers. 2) Decide what grammar point is being tested in the section. 3) Check your answer.

After completing all six sections, you'll get your results. In addition, you'll be able to identify the grammar points you need to improve (ie the sections in which you had the most errors).

SECTION A

Choose the correct sentence.

1) We would appreciate if you could let us have a few copies. be appreciated appreciate it

2我Mr Chan suggested me to apply for the position of credit officer. I apply me applying

3) John apologised about making the error. to making for making

4) I arranged for him to learn how to use the new computer. him to learn him learning

5) Please notify your decision to us by 31 July. us your decision us of your decision

6) Mr Casey is responsible to set up a new training schedule. for setting up with setting up



Keys: 1) appreciate 2) I supply 3) for making 4) for him to learn 5) us of your decision 6) for setting up

This test is about verb+verb.

SECTION B Choose the correct sentence. You have one chance only. 1) I wonder if there was any error occurred in the computer calculation. there is any any 2) Can you assure us that this will not happen again? be happened be happening 3) I think you will have benefit from our improved customer service. be benefited benefit 4) A letter of credit has arranged for you. 我 has been arranged being arranged 5) We are sorry for the inconvenience that has caused you. has been caused to has caused to 6) It was decided that the meeting will hold on 13 September. is held will be held Keys: 1) any 2) happen 3) benefit 4) has been arranged 5) has been caused to 6) will be held The grammar tested is active/passive verbs.

SECTION C Choose the correct sentence. 1) The new strategy will be announced tomorrow. The Board of Directors have met last Thursday. have meet



met 2) Thank you for taking part in this year's staff survey. Please indicate how long you have been working for the Bank had worked were working 3) The Board will meet again next week to discuss the issue. They mentioned the possibility of a merger at the last meeting. have mentioned have had mentioned 4) Richard is very upset. He says he did not receive any statements for the past four months.

has not received did not received 5) Mrs Yu is a valued customer. She was banking with us for twenty years. had been

has been 6) We don't know if Tom will attend the meeting. We did not hear from him lately.

have not heard did not heard Keys: 1) met 2) have been working 3) mentioned 4) has not received 5) has been 6) have not heard The grammar tested here is verb tenses.SECTION D Choose the correct sentence. 1) There have been several occurrence of theft in that company recently. occurrences 2) He has no experience in this sort of work. experiences 3) Cash-handling jobs require the concentration. a concentration. concentration. 4) Please send us some informations about the Hexagon service.



information 5) You must always get a permission from your supervisor. the permission permission 6) We have just installed a great deal of new computer equipments in our Head Office.

equipment Keys: 1) occurrences 2) experience 3) concentration 4) information 5) permission 6) equipment The grammar tested here is countable/ uncountable nouns.SECTION E Choose the correct sentence. 1) H.J. Wells & Co. have sent us a bill about HKD 4,999.00. for HKD 4,999.00. on HKD 4,999.00. 2) I submitted formal proposals to computerise the accounts, but the manager has not

agreed on them yet. to with 3) We have not had any complaints on the revised appraisal system. of about 4) Gerry did not regret of his decision to refuse their requests for further credit facilities. his decision for his decision 5) At the meeting we would like to discuss about how we can improve our work environment. on how how 6) Please provide me the information by 1 July. with the information Keys: 1) for HKD 4,999.00 2) to 3) about 4) his decision 5) how 6) with the information



The grammar tested here is verb + preposition. SECTION F Choose the correct sentence. 1) We have great confident in our staff. confidence 2) The recently conference was a great success. recent 3) ABC.com suffered a loss of over 2 million dollars last month. lose 4) Albert was a suitability candidate for the position of clerk. suitable 5) The accountant was asked to analysis the sales figures. analyse 6) This department must become more efficiency. efficient. Keys: 1) confidence 2) recent 3) loss 4) suitable 5) analyse 6) efficient The grammar tested here is word class. 我我我我 section 我我我我我我我我我我我我我我我我我我我我 section 我我我我我我我我我我我我我我我我我我我我

You have now completed the "Personal Writing Analysis". Now, you should be able to decide which area of grammar you need to work on first. Work on one area of grammar at a time. For example, set yourself a time period of 3 months to work on sentences with two verbs (verb + verb). Then work on sentences which contain verbs followed by prepositions (verb + preposition), etc. You need to decide what will study and for how long you will study. When you decide, record this information in your "Personal Errors Log". Also, continue to record the errors from the documents you write at work. Then use a grammar reference book or an on-line course to help you improve those areas. Your "Personal Errors Log" will become a record of your progress.



汇丰商务英语写作教程（37）[ 2007-07-02 10:42 ]

Summary

In this chapter, you learned to edit what you write.

You learned how to use two "friends" to help you identify and correct errors in your business documents. These two "friends" are your dictionary and your colleague.



You also learned how to use two "tools" to help you improve your English (and reduce the amount of editing you need to do). These two "tools" are a grammar reference book and a "Personal Errors Log".

In addition, you identified specific English grammar points you need to improve. You identified these areas after you completed the "Personal Writing Analysis".

Editing what you write is very important. After you edit your document, it should be correct. If it is, it will make a good impression on your reader. In addition, you'll get the results you're looking for.

Summary Exercise

LETTER TO MR PERRY

In Chapter 3, you drafted a letter to Mr Perry. You also revised it. In Chapters 4-6, you continued to revise the letter.

In this exercise, you're going to edit the letter.

To do this exercise, you'll need the letter which you revised in Chapter 6.

Check the letter very carefully. Focus on those grammar points which cause problems for you. Use a dictionary - and a friend or colleague - to help.

After you have identified and corrected all the errors, write the final version on a piece of paper.

When you finish, you can compare your final version with the sample letter on the next screen.

Below is a sample of the letter to Mr Perry.

15 October 200X

Mr Robert PerryFlat 3 A Bayshore TowerMary's PointVancouver

Dear Mr Perry

Premier Account 12346789

We have received the cheque (no 60263) which you deposited through our "Quick Deposit' service on 9 August 200X. However, we have been unable to credit the money to your Premier account.



Please let me explain what has happened.

The name on a cheque needs to match the name of the account. Unfortunately, the name on the cheque was R Pery instead of R Perry. As a result, I have enclosed the cheque so that you can return it to the person who issued it.

Please ask that person to issue another one. As soon as we receive the cheque with the correct name, we can deposit it in your account.

I hope this information is helpful.

Yours sincerely

Well Done!

You've now completed Chapter 8... and the entire Writing Process.

In this chapter, you learned how to edit what you write.

You also learned what the most common grammar problems are for people who use English as an additional language.

So, now you should know how to identify and correct errors by l using a dictionary l relying on a colleague's help (peer editing) l using a grammar reference book l developing a "Personal Errors Log".

In the next - and last - chapter, you'll have an opportunity to practise everything you've learned.

See you there!

汇丰商务英语写作教程（38）[ 2007-07-03 13:36 ]

Welcome to the final chapter of Writing For Results!

In the previous chapters, you learned about the Writing Process, a five-stage procedure to help you write effective business correspondence.

In this chapter, you're going to practise everything you've learned as you write a letter using the Writing Process.



When you finish your letter, you'll be able to compare it with an example provided by HSBC.

Objectives

By the end of this chapter you'll havel reviewed the Writing Process by completing a quick quiz andl used the Writing Process to write a business letter in reply to a customer.

This means you'll havel planned your document using 3 strategiesl organised your document using the SOFAR outlinel drafted your document by just writing - no editingl revised your document using the "5 Cs" and l edited your document for the four most common grammar errors.

So, by the end of this chapter you should be able to write documents that get the results you want!

The Writing Process: A Quick Review

Before you begin writing your business letter, complete the following quiz. The ten questions will help you review the Writing Process.

Choose the correct answer. For some questions, you can choose more than one answer.

1. What is the correct order for the 5 stages of the Writing Process?A. Edit, Organise, Draft, Plan, ReviseB. Draft, Revise, Organise, Plan, EditC. Plan, Draft, Organise, Edit, ReviseD. Plan, Organise, Draft, Revise, Edit

2. What questions should you consider in the Planning stage?A. What should I include as the background?B. What does my reader need to know?C. Why am I writing this letter?D. What would I like my reader to do?

3. In the Planning stage, which strategy involves providing specific details or facts?A. BackgroundB. Reader's InformationC. Reader's ResponseD. Writer's Purpose

4. In the Organising stage, what is the correct order for the contents of the letter?A. Background, Reader's Information, Writer's Purpose, Reader's ResponseB. Background, Writer's Purpose, Reader's Response, Reader's Information



C. Background, Writer's Purpose, Reader's Information, Reader's ResponseD. Background, Reader's Response, Writer's Purpose, Reader's Information

5. Which set of letters can help you remember the five parts of a business letter?A. SORAFB. FARSOC. SROFAD. SOFAR

6. What do you need to do in the third stage of the Writing Process?A. check the document is completeB. rewrite the document in a concise styleC. only write - don't edit!D. check that all paragraphs are cohesive

7. What are the "5 Cs" of the Revising stage?A. ConciseB. CohesiveC. CompleteD. ConsiderateE. ClearF. Courteous

8. What makes a cohesive paragraph?A. one topic sentenceB. supporting sentencesC. one main ideaD. transitions

9. What are the four "Ps" that make a letter courteous?A. PoliteB. PersonalC. PracticalD. PositiveE. Professional

10. What common errors are checked in the fifth stage of the Writing Process?A. sentences with two verbsB. verbs + prepositions C. passive verbsD. word classE. countable/uncountable nouns

Question Correct Answers1. What is the correct order for the 5 stages of the Writing Process?

Plan, Organise, Draft, Revise, Edit

2. What questions should you consider in the Why am I writing this letter?



Planning stage? What does my reader need to know?What would I like my reader to do?

3. In the Planning stage, which strategy involves "specific details or facts"?

Reader's Information

4. In the Organising stage, what is the correct order for the contents of the letter?

Background, Writer's Purpose, Reader's Information, Reader's Response

5. Which set of letters can help you remember the five parts of a business letter?

SOFAR

6. What do you need to do in the third stage of the Writing Process?

only write - don't edit!

7. What are the "5 Cs" of the Revising stage? Courteous, Clear, Concise, Complete, Cohesive8. What makes a cohesive paragraph? one main idea, one topic sentence

supporting sentences, transitions9. What are the four "Ps" that make a letter courteous?

Polite, Personal, Positive, Professional

10. What common errors are checked in the fifth stage of the Writing Process?

sentences with two verbs verbs + prepositionsword class countable/uncountable nouns

The Writing Process: Recommendations

Use the table below to identify which chapters you may need to review.

If you have the answer wrong for Then you need to reviewQuestion 1 IntroductionQuestion 2 Chapter 1Question 3 Chapter 1 Question 4 Chapter 2Question 5 Chapter 2Question 6 Chapter 3Question 7 Chapter 3Question 8 Chapter 4Question 9 Chapter 6Question 10 Chapter 8

汇丰商务英语写作教程（39）[ 2007-07-04 10:04 ]

Final Exercise: The Task

You're going to use the Writing Process to write a reply to the following letter from a customer, Billy Ng. There are five stages in the Writing Process, so there are five parts in this final exercise. Before you start the first stage, carefully read the letter from Billy Ng.

30 June 200X



Dear Mr Chan

I am sorry to inform you that a recent incident has negatively affected my good impression of the Bank.

Allow me to explain. On 10 June 200X, I received my monthly Visa card statement. Unfortunately, as I was on a business trip in mid-June, I was unable to send a cheque to settle my account until 22 June 200X.

Then, on the evening of 26 June 200X, I had dinner with friends. Afterwards I tried to pay the bill of HKD3,200 using my Visa card but it was rejected three times. In the end, to my great embarrassment, my guests had to pay the bill for me.

Could you please look into this matter. I thought I had a credit limit of HKD20,000. If this is the case, why was it not made available to me after I settled the June statement?

I am unhappy that the Bank has let an incident like this affect its services.

Yours sincerely

Billy Ng

Billy Ng

To better understand the situation, you need to check Billy Ng's records.

Bill Ng's payment record



The cheque received from Bill Ng

Monthly account statement for May

Final Exercise: Stage 1 - Planning

Now that you've read Billy Ng's letter and checked his records, you're ready to begin the first stage of the Writing Process.



You're ready to start planning your document. You can use the information below as a guide. If you need more help, you can refer to Chapter 1.

Writer's Purpose: Why am I writing this letter? Reader's Response: What would I like my reader to do? Reader's Information: What does my reader need to know?

汇丰商务英语写作教程（40）[ 2007-07-05 11:13 ]

我我我我我我我我我我我40我

我我我我我我我我 final exercise 我我我我我我我



Final Exercise: Stage 2 - Organising

Now that you've finished planning your document, you're ready to begin the second stage of the Writing Process.

You're ready to start organising your letter to Billy Ng. You can use the information below to transform your plan into an outline. If you need more help, you can refer to Chapter 2 and Chapter 7.

30 June 200X Dear Mr Chan

I am sorry to inform you that a recent incident has negatively affected my good impression of the Bank.

Allow me to explain. On 10 June 200X, I received my monthly Visa card statement. Unfortunately, as I was on a business trip in mid-June, I was unable to send a cheque to settle my account until 22 June 200X.

Then, on the evening of 26 June 200X, I had dinner with friends. Afterwards I tried to pay the bill of HKD3,200 using my Visa card but it was rejected three times. In the end, to my great embarrassment, my guests had to pay the bill for me.

Could you please look into this matter. I thought I had a credit limit of HKD20,000. If this is the case, why was it not made available to me after I settled the June statement?

I am unhappy that the Bank has let an incident like this affect its services.

Yours sincerely

Billy Ng

Billy Ng

ORGANIZE S (Salutation) O (Opening & Purpose) F (Facts) A (Action) R (concluding Remarks)

Final Exercise: Stage 3- Drafting

Now that you've finished organising your document, you're ready to begin the third stage of the Writing Process.



You're ready to start drafting your letter to Billy Ng. If you need more help, you can refer to Chapter 3.

Remember: Only write - don't edit!

Final Exercise: Stage 4 - Revising

Now that you've finished drafting your document, you're ready to begin the fourth stage of the Writing Process.

You're ready to start revising your document.

There is a lot work to do in the fourth stage. You can start by revising the first two "Cs" first.

You need to revise your letter to Billy Ng by making sure your l document is complete and l paragraphs are cohesive.

If you need more help you can refer to Chapters 3 and 4.

You can continue revising your letter to Billy Ng on the basis of three more 'Cs'.

You need to revise your letter to Billy Ng by making sure your sentences are l clear l concise and l courteous.

If you need more help you can refer to Chapters 5 and 6.



汇丰商务英语写作教程（41）[ 2007-07-06 11:18 ]

我我我我我我我我我我我我我我我我我我我我我我我我我我 layout我

Final Exercise: Business Letter Layout

You're about to learn something important about the layout of a business letter. You need to know this before you can begin the fifth stage of the Writing Process.

The layout - or format - of a business letter refers to its design. The layout affects the way the words of the document are placed on a page.

There are a number of different layout styles. HSBC uses the full-blocked style.

In the full-blocked style, all parts of the letter start at the left margin. As a result, it's easy to type and easy to read. It is one of the most common styles used in business today. Writers and readers both like it.

HSBC also uses open punctuation.

In open punctuation, no punctuation is used in l the reader's address l the salutation (Dear...) l the complimentary close (eg Yours sincerely).

Whenever you write a business letter, you should use the full-blocked style with open punctuation... like the letter below.


22 April 200X

Dear Ms Green






We sent you the Phone Payment service (PPS) details and application form on 20 April.



Yours sincerely


Writing a Letter: Stage 5 - Editing

You've finished revising your document. You also know the layout of a business letter. So, you're ready to begin the fifth stage of the Writing Process.

You're ready to start editing your letter to Billy Ng. This is your final step. Make sure you use l the full-blocked layout style and l open punctuation.

In addition, remember to check your document for the four most common grammar problems: l verb + verb (two verbs in a sentence) l verb + preposition l countable/uncountable nouns l word class.

You will also find it helpful to work with a friend... and to use a dictionary and a grammar reference book. If you need more help, you can refer to Chapter 8.

You can compare your letter with an example provided by HSBC.

An example provided by HSBC

4 July 200X

Mr Billy Ng



Fairview CourtFortress HillHong Kong

Dear Mr Ng

Visa Card 4966 0400 0125 5672

Thank you for your letter of 30 June. We are very sorry to hear that you are unhappy with our service.

Please let me explain the situation.

We have checked our records carefully. Although your letter with the cheque for HKD19,900 was post-marked 24 June, it did not reach us until 1 July. As a result, on 26 June the available balance was only HKD100. Therefore, the transaction for HKD3,200 exceeded the limit of HKD20,000 and was not successful.

To avoid a similar situation in the future, may I make several suggestions. You may want to settle your account by using one of our automated teller machines located all over Hong Kong. You might also consider using our auto-pay service. If you would like to do this, simply complete the enclosed form and return it to us. We will do the rest.

I hope this information is helpful.

Yours sincerelyAL Chan

AL ChanManagerEncl

Well Done!

You have now completed this course!

Now that you've finished, three things should have happened.

First of all, you should have improved your English reading skills. Second, you should have improved your English writing skills. Finally, you should have learned how to learn by yourself.

HSBC hopes that this course has helped you and that you will be able to use what you've learned.



