C Kirk Media Group Lead your online healthcare conversations Social, digital media insight for healthcare services marke5ng
1.
Customers seeking answers
2.
Chest hurts, which hospital
will fix it?
My lupus is in remission,
can I carry a baby to term?
My mom is not clear-‐headed. Could it be lungs, blood, or alzheimer's?
How do I treat angular cheili5s?
A customer seeks answers
3.
Chest hurts, which hospital
will fix it?
A Customer seeks answers
4.
Chest hurts, which hospital has answers?
A customer seeks tech answers
5.
Where can I get a Verizon IPhone?
Email Facebook
Web Twitter
Healthcare that cares online
6.
Customer value focus
Customer relationship focus
Digital conversations & social media tools
Customer behavior focus
Online services conversations
7.
Value Proposition
Customer Relationship Touchpoints, Data
Channels
Customer Segments
● Healthcare customers are searching ● Is your healthcare company responding? ● Is it leading online conversa7ons? ● Only 26% of healthcare companies have a digital engagement strategy
Online decision platforms for
8.
Healthcare services professionals
Customers
Healthcare administrators
Vendors, service partners, referral sources
Who can help me make my healthcare decisions?
Media: passion for customers
10.
Services: passion for customers
11.
Tech: passion for customers
12.
Healthcare: passion for?
11.
How do you lead the local online healthcare conversation to best serve your customers?
12.
Lead healthcare conversations
13.
1. Create customer engagement on plaJorms where customers are already engaging
2. Create tools to answer customer ques5ons about value, assessment for services, how to get help
3. Create decision support plaJorms, interac5ve dialogue, alerts about online messages for your business hubs for customers to ask ques5ons, get answers
Lead your local online customer conversations
Become a local, mobile, digital leader in healthcare services
ck@ ckirkmedia.com @kedachuck CKirkmedia.com Reach out today to find out more!