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Page 1: Closing the Loop with YouGov
Page 2: Closing the Loop with YouGov

5 MILLIONEN

24 MILLIONEN

70031

>2000 38 20

1991

23.000

http://d25d2506sfb94s.cloudfront.net/cumulus_uploads/document/u66fm19y51/YouGov Annual Report 2016.pdf
Page 3: Closing the Loop with YouGov
Page 4: Closing the Loop with YouGov
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codebook.yougov.de
Page 10: Closing the Loop with YouGov
https://start.yougov.com/refer/vvgy8gJV9dtj5B
https://start.yougov.com/refer/vvgy8gJV9dtj5B
https://start.yougov.com/refer/vGxsmwf49swb0M
https://start.yougov.com/refer/vGxsmwf49swb0M
https://yougov.de/opi/browse/Zara_Larsson
https://yougov.de/opi/browse/Zara_Larsson
https://yougov.de/news/2016/09/05/wie-finden-sie-amazon-dash-knopfe-nutzung-von-dash/
https://yougov.de/news/2016/09/05/wie-finden-sie-amazon-dash-knopfe-nutzung-von-dash/
Page 11: Closing the Loop with YouGov
http://www.yougov.de/profileslite
Page 12: Closing the Loop with YouGov
Page 13: Closing the Loop with YouGov
http://www.digitalwiki.de/dsp-demand-side-platform
Page 14: Closing the Loop with YouGov
http://www.digitalwiki.de/dmp-data-management-platform
Page 15: Closing the Loop with YouGov
Page 16: Closing the Loop with YouGov
http://www.yougov.de/profileslite
Page 17: Closing the Loop with YouGov
Page 18: Closing the Loop with YouGov
http://www.yougov.de/profileslite
Page 19: Closing the Loop with YouGov
Page 20: Closing the Loop with YouGov
https://youtu.be/0xFhrWP0i0I
https://youtu.be/0xFhrWP0i0I
Page 21: Closing the Loop with YouGov
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Page 30: Closing the Loop with YouGov
Page 31: Closing the Loop with YouGov
https://marketview.brandindex.com/multicharts#ed=20160720&leg=1&cb=1&sd=20150101&ua=1&l=%7Cde%3A143%3A143018%3A1875bb%3A1875bb%3A2%3A%3A%7Cde%3A143%3A143018%3Aff0000%3A1875bb%3A2%3A%3Abrand.143018.aided.1%7Cde%3A143%3A143018%3Aff8000%3A1875bb%3A2%3A%3Abrand.143018.impression.1%2C2%7Cde%3A143%3A143018%3A8c8181%3Acd905c%3A8%3A%3A&n=1&ma=28&ymin=&ymax=&sco=total
https://marketview.brandindex.com/multicharts#ed=20160720&leg=1&cb=1&sd=20150101&ua=1&l=%7Cde%3A143%3A143018%3A1875bb%3A1875bb%3A2%3A%3A%7Cde%3A143%3A143018%3Aff0000%3A1875bb%3A2%3A%3Abrand.143018.aided.1%7Cde%3A143%3A143018%3Aff8000%3A1875bb%3A2%3A%3Abrand.143018.impression.1%2C2%7Cde%3A143%3A143018%3A8c8181%3Acd905c%3A8%3A%3A&n=1&ma=28&ymin=&ymax=&sco=total
Page 32: Closing the Loop with YouGov

=( 40+60+0+50+30+25 )

6

Page 33: Closing the Loop with YouGov
https://marketview.brandindex.com/multicharts#ed=20160713&leg=1&cb=1&sd=20150901&ua=1&l=%7Cde%3A1146%3A1004339%3Ae1b282%3Aff0000%3A3%3A%3A%7Cde%3A1146%3A1004339%3Aa4e2a4%3Aff0000%3A4%3A%3A%7Cde%3A1146%3A1004339%3Ac9a3e5%3Aff0000%3A5%3A%3A%7Cde%3A1146%3A1004339%3Adfdf93%3Aff0000%3A6%3A%3A%7Cde%3A1146%3A1004339%3Ad4b6b6%3Aff0000%3A7%3A%3A%7Cde%3A1146%3A1004339%3Aababe5%3Aff0000%3A2%3A%3A%7Cde%3A1146%3A1004339%3Aff0000%3Aff0000%3A0%3A%3A%7Cde%3A1146%3A1004339%3A0000ff%3Aff0000%3A9%3A%3A&n=1&ma=28&ymin=&ymax=&sco=total
https://marketview.brandindex.com/multicharts#ed=20160713&leg=1&cb=1&sd=20150901&ua=1&l=%7Cde%3A1146%3A1004339%3Ae1b282%3Aff0000%3A3%3A%3A%7Cde%3A1146%3A1004339%3Aa4e2a4%3Aff0000%3A4%3A%3A%7Cde%3A1146%3A1004339%3Ac9a3e5%3Aff0000%3A5%3A%3A%7Cde%3A1146%3A1004339%3Adfdf93%3Aff0000%3A6%3A%3A%7Cde%3A1146%3A1004339%3Ad4b6b6%3Aff0000%3A7%3A%3A%7Cde%3A1146%3A1004339%3Aababe5%3Aff0000%3A2%3A%3A%7Cde%3A1146%3A1004339%3Aff0000%3Aff0000%3A0%3A%3A%7Cde%3A1146%3A1004339%3A0000ff%3Aff0000%3A9%3A%3A&n=1&ma=28&ymin=&ymax=&sco=total
Page 34: Closing the Loop with YouGov
https://marketview.brandindex.com/bubble#s=1177&r=de&y=4&x=3&z=9&enddate=20160720&ua=1&n=1&ma=56&c=-1&fm=
https://marketview.brandindex.com/bubble#s=1177&r=de&y=4&x=3&z=9&enddate=20160720&ua=1&n=1&ma=56&c=-1&fm=
Page 35: Closing the Loop with YouGov
https://marketview.brandindex.com/#ua=1&b=1003238&d=&ma=182&m=12&c=-1&n=1&s=1109&r=de&sttr=180&fm=brand.reflex.customer_status.0
https://marketview.brandindex.com/#ua=1&b=1003238&d=&ma=182&m=12&c=-1&n=1&s=1109&r=de&sttr=180&fm=brand.reflex.customer_status.0
Page 36: Closing the Loop with YouGov
Page 37: Closing the Loop with YouGov

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