Transcript
Page 1: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ›āļĢāļīāļĄāļēāļ“āđāļĨāļ°āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ„āļļāļ“āļ āļēāļž (Quantitative & Qualitative Research Methods) 

āļœāļĻ.āļ™āļž.āļšāļ§āļĢāļĻāļĄ āļĨāļĩāļĢāļ°āļžāļąāļ™āļ˜ āđŒRACM3012: āđ€āļ§āļŠāļĻāļēāļŠāļ•āļĢāđŒāļŠāļļāļĄāļŠāļ™ 

25 āļ.āļž. 58 Pix source: www.facebook.com/pmac2015worldartcontest/photos/  

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1.â€Ŋ āļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰ (learning) āđāļĨāļ°āļāļēāļĢāļŠāļĢāđ‰āļēāļ‡āļ„āļ§āļēāļĄāļĢāļđāđ‰ āđˆ(knowledge creation): â€“â€Ŋ Implementation gap vs. Knowledge gap 

2.â€Ŋ āļāļēāļĢāļ›āļĢāļ°āļĒāļļāļāļ•āđŒāđƒāļŠāđ‰āļāļĢāļ°āļšāļ§āļ™āļāļēāļĢāļ§āļīāļˆāļąāļĒāđ€āļžāļ·āđˆāļ­āļŠāļĢāđ‰āļēāļ‡āļ­āļ‡āļ„āđŒāļ„āļ§āļēāļĄāļĢāļđāđ‰āļ”āđ‰āļēāļ™āļŠāļļāļ‚āļ āļēāļž: â€“â€Ŋ āļ›āļĢāļąāļŠāļāļēāļ§āļīāļ—āļĒāļēāļĻāļēāļŠāļ•āļĢ āđŒ(Philosophy of Science)!–â€Ŋ āļāļĢāļ°āļšāļ§āļ™āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒ â€“â€Ŋ āļ„āļ§āļēāļĄāđāļ•āļāļ•āđˆāļēāļ‡āļĢāļ°āļŦāļ§āđˆāļēāļ‡āļāļĢāļ°āļšāļ§āļ™āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ›āļĢāļīāļĄāļēāļ“āđāļĨāļ°āđ€āļŠāļīāļ‡āļ„āļļāļ“āļ āļēāļž 

3.â€Ŋ āļ—āļąāļāļĐāļ°āļ”āđ‰āļēāļ™āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāļŠāļģāļŦāļĢāļąāļšāđāļžāļ—āļĒ:āđŒ â€“â€Ŋ āļ—āļąāļāļĐāļ°āđƒāļ™āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ›āļĢāļīāļĄāļēāļ“ â€“â€Ŋ āļ—āļąāļāļĐāļ°āđƒāļ™āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ„āļļāļ“āļ āļēāļž  

Presentation Outline 

Pix!source:!online.wsj.com!

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Learning & Knowledge Creation!

Pix!source:!online.wsj.com!

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Implementation Gap vs. Knowledge Gap 

41"

āļ‚āļ­āļˆāļģāļāļąāļ”āļ‚āļ­āļ‡ Deming Cycle 

Pix"source:"courtesy"of"Akarin"Nimmamit,"MD"

āļ„āļ§āļēāļĄāļŠāļąāļĄāļžāļąāļ™āļ˜āļĢāļ°āļŦāļ§āļēāļ‡ â€œPDCA” & “R2R” !

āļ„āļ§āļēāļĄāļŠāļąāļĄāļžāļąāļ™āļ˜āđŒāļĢāļ°āļŦāļ§āđˆāđˆāļēāļ‡ â€œāļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđ”āđ‰ (āļˆāļēāļāļœāļđāđ‰āļ­āļ·āđˆāļ™) āđāļĨāļ° 

“āļāļēāļĢāļŠāļĢāđ‰āļēāļ‡āļ„āļ§āļēāļĄāļĢāļđ”āđ‰ (āļ”āđ‰āļ§āļĒāļ•āļ™āđ€āļ­āļ‡) 

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“āļ•āļąāļ§āļ­āļĒāđˆāļēāļ‡āļ‚āļ­āļ‡āļāļēāļĢāđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļˆāļēāļāļœāļđāđ‰āļ­āļ·āđˆāļ™āļ‚āļ­āļ‡āđāļžāļ—āļĒ/āđŒāļ™āļĻāļž.  āđ„āļ”āđ‰āđāļāđˆāļ­āļ°āđ„āļĢāļšāđ‰āļēāļ‡?” 

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“āļ•āļąāļ§āļ­āļĒāđˆāļēāļ‡āļ‚āļ­āļ‡āļāļēāļĢāļŠāļĢāđ‰āļēāļ‡āļ„āļ§āļēāļĄāļĢāļđāđ‰āļ”āđ‰āļ§āļĒāļ•āļ™āđ€āļ­āļ‡āļ‚āļ­āļ‡āđāļžāļ—āļĒ/āđŒāļ™āļĻāļž. āđ„āļ”āđ‰āđāļāđˆāļ­āļ°āđ„āļĢāļšāđ‰āļēāļ‡?” 

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Research, Learning, Knowledge Creation!

Pix!source:!online.wsj.com!

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Source:!www.nasa.gov/audience/foreducators/plantgrowth/reference/Scien<fic_Method.html!

“Scientific Method” 

1) Observation 

2) Review background information 

3) State the problem 

4) Form a hypothesis 

5) Design and perform the experiment* 

6) Collect &  Analyze data 

7) Draw conclusions 

*āļāļēāļĢāļ—āļ”āļĨāļ­āļ‡ (experiment) āđ€āļ›āđ‡āļ™āļāļēāļĢāļ§āļīāļˆāļąāļĒāļ›āļĢāļ°āđ€āļ āļ—āļŦāļ™āļķāđˆāļ‡ 

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1)â€Ŋ Problem Identification (āļāļēāļĢāļĢāļ°āļšāļļāļ›āļąāļāļŦāļēāļ—āļĩāđˆāļ•āđ‰āļ­āļ‡āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒ) 

2)â€Ŋ Research Questions (āļāļēāļĢāļ•āļąāđ‰āļ‡āļ„āļģāļ–āļēāļĄāļ§āļīāļˆāļąāļĒ): â€Ēâ€Ŋ What, Who, When, Where, How, Why, etc. 

3)â€Ŋ Study Design (āļāļēāļĢāļ­āļ­āļāđāļšāļšāļāļēāļĢāļ§āļīāļˆāļąāļĒ): â€Ēâ€Ŋ Cross-sectional, Retrospective Cohort, Prospective Case-Control, Clinical Trial, etc. 

4)â€Ŋ Data Collection (āļāļēāļĢāđ€āļāđ‡āļšāļ‚āđ‰āļ­āļĄāļđāļĨ): â€Ēâ€Ŋ Primary vs. Secondary Data â€Ēâ€Ŋ Quantitative (“Sampling”) vs. Qualitative Data (Selection of “Key Informants”)  

5)â€Ŋ Data Analysis/Synthesis (āļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦ/āđŒāļŠāļąāļ‡āđ€āļ„āļĢāļēāļ°āļŦāđŒāļ‚āđ‰āļ­āļĄāļđāļĨ): â€Ēâ€Ŋ QUAN: Statistical Analysis, etc. â€Ēâ€Ŋ QUAL: Content Analysis, Thematic Analysis, etc. 

â€Ēâ€Ŋ MMR: Mixed-methods Research 

Research Methods 

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Philosophy of Science 

!â€ŊWe learn by so many ways: observation, experiment, etc. 

!â€ŊBut, how we learn what is true and what is not,  depends on our “paradigm” (āļāļĢāļ°āļšāļ§āļ™āļ—āļąāļĻāļ™āđŒ).! 

!â€ŊAnd, our “paradigm” depends on: â€“â€ŊOur “ontology” (āļ āļ§āļ§āļīāļ—āļĒāļē): how we see the nature of truth.  

–â€ŊOur “epistemology” (āļāļēāļ“āļ§āļīāļ—āļĒāļē): how we see the nature of knowledge. 

Very confusing?  

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Philosophy of Science 

Objectivity (āļ§āļąāļ•āļ–āļļāļ§āļīāļŠāļąāļĒ/āļ āļ§āļ§āļīāļŠāļąāļĒ)  Subjectivity (āļ­āļąāļ•āļ§āļīāļŠāļąāļĒ) â€Ēâ€Ŋ āļ„āļ§āļēāļĄāļˆāļĢāļīāļ‡āļĄāļĩāļ­āļĒāļđāđˆāđāļĨāđ‰āļ§āļ•āļēāļĄāļ˜āļĢāļĢāļĄāļŠāļēāļ• āļīāđāļĨāļ°āļĢāļ­āļ„āļ­āļĒāļāļēāļĢāļ„āđ‰āļ™āļžāļšāļ‚āļ­āļ‡āļĄāļ™āļļāļĐāļĒāđŒāļ­āļĒāļđāđˆ (“Truth already exists somewhere out there and is waiting for our discovery.”)  â€Ēâ€Ŋ āļ”āļąāļ‡āļ™āļąāđ‰āļ™ āļ„āļ§āļēāļĄāļĢāļđ āđ‰(knowledge) āļ„āļ·āļ­āļ„āļ§āļēāļĄāļˆāļĢāļīāļ‡āļ—āļĩāđˆāļ–āļđāļāļ„āđ‰āļ™āļžāļšāđ‚āļ”āļĒāđ„āļĄāđˆāļĄāļĩāļ­āļ„āļ• āļī

â€Ēâ€Ŋ āļ„āļ§āļēāļĄāļˆāļĢāļīāļ‡āđ€āļ›āđ‡āļ™āļŠāļīāđˆāļ‡āļ—āļĩāđˆāļĄāļ™āļļāļĐāļĒāđŒāļŠāļĢāđ‰āļēāļ‡āļ‚āļķāđ‰āļ™ (“Truth is being constructed”) 

â€Ēâ€Ŋ āļ”āļąāļ‡āļ™āļąāđ‰āļ™ āļ„āļ§āļēāļĄāļĢāļđ āđ‰(knowledge) āļ„āļ·āļ­āļ„āļ§āļēāļĄāļˆāļĢāļīāļ‡āļ—āļĩāđˆāļ–āļđāļāļŠāļĢāđ‰āļēāļ‡āļ‚āļķāđ‰āļ™āđƒāļ™āļšāļĢāļīāļšāļ—āļ—āļēāļ‡āļŠāļąāļ‡āļ„āļĄāđāļĨāļ°āļ§āļąāļ’āļ™āļ˜āļĢāļĢāļĄāļ‚āļ­āļ‡āļĄāļ™āļļāļĐāļĒāđŒāļœāļđāđ‰āļŠāļĢāđ‰āđ‰āļēāļ‡āļ„āļ§āļēāļĄāļĢāļđāđ‰āļ™āļąāđ‰āļ™āđ†  

Even more confusing?  

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‘The!Milkmaid’,!!Johannes!Vermeer!(c.!1660)!

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Source:!hLp://en.wikipedia.org/wiki/Palace_of_Westminster!

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Source:!Claude!Monet’s!Le!Parlement!de!Londres!(1900Q1905)!

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Vincent van Gogh’s Vase with Twelve Sunflowers (1888); The Starry Night (1889) 

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Philosophy of Science 

!â€ŊOur “paradigm” (āļāļĢāļ°āļšāļ§āļ™āļ—āļąāļĻāļ™āđŒ) leads to our “methodology” (āļ§āļīāļ˜āļĩāļ§āļīāļ—āļĒāļē) and our “methods” (āļĢāļ°āđ€āļšāļĩāļĒāļšāļ§āļīāļ˜āļĩāļ§āļīāļˆāļąāļĒ): how we find the truth and the knowledge:  

â€Ēâ€ŊStudy design  

â€Ēâ€ŊType of data & data collection methods 

â€Ēâ€ŊData analytic/synthetic methods 

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1)â€Ŋ Problem Identification (āļāļēāļĢāļĢāļ°āļšāļļāļ›āļąāļāļŦāļēāļ—āļĩāđˆāļ•āđ‰āļ­āļ‡āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒ) 

2)â€Ŋ Research Questions (āļāļēāļĢāļ•āļąāđ‰āļ‡āļ„āļģāļ–āļēāļĄāļ§āļīāļˆāļąāļĒ): â€Ēâ€Ŋ What, Who, When, Where, How, Why, etc. 

3)â€Ŋ Study Design (āļāļēāļĢāļ­āļ­āļāđāļšāļšāļāļēāļĢāļ§āļīāļˆāļąāļĒ): â€Ēâ€Ŋ Cross-sectional, Retrospective Cohort, Prospective Case-Control, Clinical Trial, etc. 

4)â€Ŋ Data Collection (āļāļēāļĢāđ€āļāđ‡āļšāļ‚āđ‰āļ­āļĄāļđāļĨ): â€Ēâ€Ŋ Primary vs. Secondary Data â€Ēâ€Ŋ Quantitative (“Sampling”) vs. Qualitative Data (Selection of “Key Informants”)  

5)â€Ŋ Data Analysis/Synthesis (āļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦ/āđŒāļŠāļąāļ‡āđ€āļ„āļĢāļēāļ°āļŦāđŒāļ‚āđ‰āļ­āļĄāļđāļĨ): â€Ēâ€Ŋ QUAN: Statistical Analysis, etc. â€Ēâ€Ŋ QUAL: Content Analysis, Thematic Analysis, etc. 

â€Ēâ€Ŋ MMR: Mixed-methods Research 

Design, Data Collection, Data Analysis 

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â€Ēâ€Ŋ Aekplakorn, et al. Diabetes Care, 2011.  

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â€Ēâ€Ŋ Aekplakorn, et al. Diabetes Care, 2011.  

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â€Ēâ€Ŋ Aekplakorn, et al. Diabetes Care, 2011.  

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â€Ēâ€Ŋ Christakis & Fowler (2007). NEJM. 

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â€Ēâ€Ŋ Christakis & Fowler (2007). NEJM. 

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â€Ēâ€Ŋ Christakis & Fowler (2007). NEJM. 

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â€Ēâ€Ŋ Gomes, et al. PLOS Currents Outbreaks. 2014. 

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â€Ēâ€Ŋ Gomes, et al. PLOS Currents Outbreaks. 2014. 

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â€Ēâ€Ŋ Gomes, et al. PLOS Currents Outbreaks. 2014. 

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â€Ēâ€Ŋ Riewpaiboon et al. Social Science and Medicine, 2005. 

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â€Ēâ€Ŋ Riewpaiboon et al. Social Science and Medicine, 2005. 

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â€Ēâ€Ŋ Riewpaiboon et al. Social Science and Medicine, 2005. 

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â€Ēâ€Ŋ Riewpaiboon et al. (2005). Social Science and Medicine. 

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â€Ēâ€Ŋ Leerapan & Namtatsanee (2013). Rama Med J. 

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â€Ēâ€Ŋ Leerapan & Namtatsanee (2013). Rama Med J. 

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â€Ēâ€Ŋ Leerapan & Namtatsanee (2013). Rama Med J. 

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Quantitative Study vs. Qualitative Study!

Pix!source:!online.wsj.com!

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“āļāļĢāļ°āļšāļ§āļ™āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ›āļĢāļīāļĄāļēāļ“āđāļĨāļ°āđ€āļŠāļīāļ‡āļ„āļļāļ“āļ āļēāļž āļĄāļĩāļ„āļ§āļēāļĄāđāļ•āļāļ•āđˆāļēāļ‡āļāļąāļ™āļ­āļĒāđˆāļēāļ‡āđ„āļĢ?” 

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Type of Research Questions 

Source: Gilson, editor (2012). Health Policy and Systems Research: A Methodology Reader. 

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The “Dictatorship” of the Research Question 

Pix!source: hLp://news.mthai.com/worldQnews/244643.html!

Research!Paradigms!&!Methods!

Research!Ques<ons!

â€Ēâ€Ŋ Tashakkori!&!Toddlie,!1998!

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Quantitative Study  Qualitative Study â€Ēâ€Ŋ Objective  â€Ēâ€Ŋ Test theory; driven by hypothesis  

â€Ēâ€Ŋ Measurable; report statistical analysis; basic element of analysis is numbers; establishes relationships, causation  

â€Ēâ€Ŋ Reasoning is logistic and deductive  â€Ēâ€Ŋ Uses instruments; researcher is

separate  â€Ēâ€Ŋ Strives for generalization; facts are

context-free and value-free â€Ēâ€Ŋ Sample size is a concern: n  

â€Ēâ€Ŋ Subjective  â€Ēâ€Ŋ Develops theory; driven by

research questions  â€Ēâ€Ŋ Interpretive; report rich narrative,

individual interpretation; basic element of analysis is words/ideas; describes meaning, discovery  

â€Ēâ€Ŋ Reasoning is dialectic and inductive  â€Ēâ€Ŋ Uses communications/observation;

researcher is a part of process  â€Ēâ€Ŋ Strives for uniqueness; facts are

context-specific and value-laden â€Ēâ€Ŋ Sample size is not a concern; seeks

informal-rich informants  

Source: Adapated from Anderson (2006): www.icoe.org/webfm_send/1936 

Page 39: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Research Skills for Physicians!

Pix!source:!online.wsj.com!

Page 40: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Physician vs. Researcher 

Pix source: www.wamathai.com/listened/dilemma 

Page 41: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

â€Ēâ€Ŋ āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ›āļĢāļīāļĄāļēāļ“āļ—āļĩāđˆāđƒāļŠāđ‰āđƒāļ™āļāļĢāļ°āļšāļ§āļ™āļāļēāļĢāļžāļąāļ’āļ™āļēāļŠāļļāļ‚āļ āļēāļžāļŦāļĢāļ·āļ­āđƒāļŠāđ‰āđƒāļ™āļāļēāļĢāđāļāđ‰āđ„āļ‚āļ›āļąāļāļŦāļēāļŠāļļāļ‚āļ āļēāļžāļ‹āļķāđˆāļ‡āđāļžāļ—āļĒāđŒ “āļ•āđ‰āļ­āļ‡āļĢāļđ”āđ‰ āļ•āļēāļĄāđ€āļāļ“āļ‘āđŒāļĄāļēāļ•āļĢāļāļēāļ™āļ§āļīāļŠāļēāļŠāļĩāļžāļ‚āļ­āļ‡āđāļžāļ—āļĒāļŠāļ āļē āļž.āļĻ.2555:  â€“â€ŊāļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāļ—āļēāļ‡āļĢāļ°āļšāļēāļ”āļ§āļīāļ—āļĒāļē (epidemiological study) āļ‹āļķāđˆāļ‡āļ›āļĢāļ°āļĒāļļāļāļ•āđŒāđƒāļŠāđ‰ āļŠāļ–āļīāļ•āļīāđ€āļŠāļīāļ‡āļžāļĢāļĢāļ“āļē (descriptive statistics) āđāļĨāļ°āļŠāļ–āļīāļ•āļīāđ€āļŠāļīāļ‡āļ­āļ™āļļāļĄāļēāļ™ (inferential

statistics) 

–â€ŊāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļ—āļēāļ‡āđ€āļĻāļĢāļĐāļāļĻāļēāļŠāļ•āļĢ āđŒ(economic analysis) āļ•āļąāļ§āļ­āļĒāđˆāļēāļ‡āđ€āļŠāđˆāļ™  āļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļ•āđ‰āļ™āļ—āļļāļ™āļ›āļĢāļ°āļŠāļīāļ—āļ˜āļīāļœāļĨ (cost-effectiveness analysis)  āļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļ•āđ‰āļ™āļ—āļļāļ™āļ­āļĢāļĢāļ–āļ›āļĢāļ°āđ‚āļĒāļŠāļ™ āđŒ(cost-utility analysis) āđ€āļ›āđ‡āļ™āļ•āđ‰āļ™!

QUAN Study for Physicians 

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â€Ēâ€Ŋ āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ›āļĢāļīāļĄāļēāļ“āļ—āļĩāđ„āđˆāļĄāđˆāļ­āļĒāļđāđˆāđƒāļ™āļŦāļĨāļąāļāļŠāļđāļ•āļĢāđāļžāļ—āļĒāļĻāļēāļŠāļ•āļĢāļšāļąāļ“āļ‘āļīāļ• āļ•āļąāļ§āļ­āļĒāđˆāļēāļ‡āđ€āļŠāđˆāđˆāļ™ āļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāđāļšāļšāļˆāļģāļĨāļ­āļ‡āļ—āļēāļ‡āļ„āļ“āļīāļ•āļĻāļēāļŠāļ•āļĢāđŒāļ›āļĢāļ°āđ€āļ āļ—āļ•āđˆāļēāļ‡āđ† (Mathematical modeling): â€“â€ŊāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāđāļšāļšāļˆāļģāļĨāļ­āļ‡āļāļēāļĢāđāļžāļĢāđˆāļĢāļ°āļšāļēāļ”āļ‚āļ­āļ‡āđ‚āļĢāļ„ (Epidemic Models) 

–â€ŊāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāđāļšāļšāļˆāļģāļĨāļ­āļ‡āļ—āļēāļ‡āđ€āļĻāļĢāļĐāļāļĄāļīāļ• āļī(Econometrics Models)  

–â€ŊāļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāđ€āļ„āļĢāļ·āļ­āļ‚āđˆāļēāļĒāļ—āļēāļ‡āļŠāļąāļ‡āļ„āļĄ (Social Network Analysis) 

QUAN Study for Physicians 

Page 43: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

â€Ēâ€Ŋ āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ„āļļāļ“āļ āļēāļžāđ„āļĄāđˆāđ„āļ”āđ‰āļ–āļđāļāļĢāļ°āļšāļļāļ­āļĒāđˆāļēāļ‡āļŠāļąāļ”āđ€āļˆāļ™āđƒāļ™āđ€āļāļ“āļ‘āđŒāļĄāļēāļ•āļĢāļāļēāļ™āļ§āļīāļŠāļēāļŠāļĩāļžāļ‚āļ­āļ‡āđāļžāļ—āļĒāļŠāļ āļē āļž.āļĻ. 2555 āđāļ•āđ€āđˆāļ›āđ‡āļ™āļŠāđˆāļ§āļ™āļŦāļ™āļķāđˆāļ‡āļ‚āļ­āļ‡āļ—āļąāļāļĐāļ°āđƒāļ™āđ€āļāļ“āļ‘āđŒāļĄāļēāļ•āļĢāļāļēāļ™āļ§āļīāļŠāļēāļŠāļĩāļžāđāļžāļ—āļĒāđŒ āļŦāļĄāļ§āļ” āļ„. (āļŠāļļāļ‚āļ āļēāļžāđāļĨāļ°āļāļēāļĢāļŠāļĢāđ‰āļēāļ‡āđ€āļŠāļĢāļīāļĄāļŠāļļāļ‚āļ āļēāļž) āļ•āļąāļ§āļ­āļĒāđˆāļēāļ‡āđ€āļŠāđˆāļ™  â€“â€ŊāļāļēāļĢāļˆāļąāļ”āļāļēāļĢāļ”āđ‰āļēāļ™āļŠāļļāļ‚āļ āļēāļž (Health management) â€“â€ŊāļāļĨāļĒāļļāļ—āļ˜āđŒāļ”āđ‰āļēāļ™āļŠāļĢāđ‰āļēāļ‡āđ€āļŠāļĢāļīāļĄāļŠāļļāļ‚āļ āļēāļžāđƒāļ™āđ€āļĢāđˆāļ·āļ­āļ‡āļāļēāļĢāļŠāļĢāđ‰āļēāļ‡āļ„āļ§āļēāļĄāđ€āļ‚āđ‰āļĄāđāļ‚āđ‡āļ‡/āļāļēāļĢāđ€āļŠāļĢāļīāļĄāļžāļĨāļąāļ‡ āļ—āđ‰āļąāļ‡āđƒāļ™āļĢāļ°āļ”āļąāļšāļšāļļāļ„āļ„āļĨāđāļĨāļ°āļŠāļąāļ‡āļ„āļĄ āļāļēāļĢāļžāļīāļ—āļąāļāļĐāđŒāļ›āļĢāļ°āđ‚āļĒāļŠāļ™āđŒ āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāļ”āđ‰āļēāļ™āļŠāļļāļ‚āļ āļēāļžāđāļĨāļ°āļ™āđ‚āļĒāļšāļēāļĒāļŠāļēāļ˜āļēāļĢāļ“āļŠāļļāļ‚ (Strategies in health promotion: empowerment at individual and social level, advocacy, health communication, public health policy)  

QUAL Study for Physicians 

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â€Ēâ€Ŋ āļ•āļąāļ§āļ­āļĒāđˆāļēāļ‡āļĢāļ°āđ€āļšāļĩāļĒāļšāļ§āļīāļ˜āļĩāļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ„āļļāļ“āļ āļēāļžāļ—āļĩāđˆāđāļžāļ—āļĒāđŒāļŠāļēāļĄāļēāļĢāļ–āļ™āļģāļĄāļēāđƒāļŠāđ‰āļĻāļķāļāļĐāļēāđāļĨāļ°āļžāļąāļ’āļ™āļēāļĢāļ°āļšāļšāļŠāļļāļ‚āļ āļēāļž āļŦāļĢāļ·āļ­āđƒāļŠāđ‰āđƒāļ™āļāļēāļĢāđāļāđ‰āđ„āļ‚āļ›āļąāļāļŦāļēāļŠāļļāļ‚āļ āļēāļž: â€“â€ŊāļāļēāļĢāļĻāļķāļāļĐāļēāļ—āļēāļ‡āļĄāļēāļ™āļļāļĐāļĒāļ§āļīāļ—āļĒāļēāļāļēāļĢāđāļžāļ—āļĒ āđŒ(medical anthropological study) āđ€āļŠāđˆāļ™ āļāļēāļĢāļ›āļĢāļ°āļĒāļļāļāļ•āđŒāđƒāļŠāđ‰ “āđ€āļ„āļĢāļ·āđˆāļ­āļ‡āļĄāļ·āļ­ 7 āļŠāļīāđ‰āļ™â€ āđƒāļ™āļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļ–āļĩāļŠāļļāļĄāļŠāļ™* 

–â€ŊāļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ›āļĢāļēāļāļāļāļēāļĢāļ“āđŒāļ§āļīāļ—āļĒāļē* (phenomenological study) â€“â€ŊāļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļ›āļŽāļīāļšāļąāļ•āļīāļāļēāļĢ* (action research) â€“â€ŊāļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļāļēāļĢāļĻāļķāļāļĐāļēāļĢāļēāļĒāļāļĢāļ“ āļĩ(qualitative case study) â€“â€ŊāļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļŠāļēāļ•āļīāļžāļąāļ™āļ˜āļļāđŒāļ§āļĢāļĢāļ“āļ™āļē (ethonographic study) â€“â€ŊāļāļēāļĢāļĻāļķāļāļĐāļēāļ§āļīāļˆāļąāļĒāđ€āļŠāļīāļ‡āļŠāļĢāđ‰āļēāļ‡āļ—āļĪāļĐāļŽāļĩāļˆāļēāļāļ‚āđ‰āļ­āļĄāļđāļĨ (grounded theory study) 

QUAL Study for Physicians 

*āđ€āļ›āđ‡āļ™āļŠāđˆāļ§āļ™āļŦāļ™āļķāđˆāļ‡āļ‚āļ­āļ‡āļŦāļĨāļąāļāļŠāļđāļ•āļĢāđāļžāļ—āļĒāļĻāļēāļŠāļ•āļĢāļšāļąāļ“āļ‘āļīāļ•āļ‚āļ­āļ‡āļ„āļ“āļ°āđāļžāļ—āļĒāļĻāļēāļŠāļ•āļĢāđŒāļĢāļž.āļĢāļēāļĄāļēāļ˜āļīāļšāļ”āļĩ āļĄ.āļĄāļŦāļīāļ”āļĨ 

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Skills for QUAN Study 

â€Ēâ€Ŋ āļāļēāļĢāļĻāļķāļāļĐāļēāļ—āļēāļ‡āļĢāļ°āļšāļēāļ”āļ§āļīāļ—āļĒāļē (Epidemiological study) 

â€Ēâ€Ŋ āļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļŠāļ–āļīāļ•āļīāđ€āļŠāļīāļ‡āļžāļĢāļĢāļ“āļē (Descriptive statistics) 

â€Ēâ€Ŋ āļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļŠāļ–āļīāļ•āđ€āļŠāļīāļ‡āļ­āļ™āļļāļĄāļēāļ“ (Inferential statistics) 

āļ™āļĻāļž.āļˆāļ°āđ„āļ”āđ‰āđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āđƒāļ™āļ§āļīāļŠāļēāļĢāļ°āļšāļēāļ”āļ§āļīāļ—āļĒāļē (Epidemiology), āļŠāļĩāļ§āļŠāļ–āļīāļ•āļī (Biostatistics) āđāļĨāļ°āđ€āļ§āļŠāļ›āļŽāļīāļšāļąāļ•āļīāļ­āļīāļ‡āļŦāļĨāļąāļāļāļēāļ™ (Evidence-based medicine: EBM) 

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Skills for QUAL Study 

â€Ēâ€Ŋ āļāļēāļĢāļŠāļąāļ‡āđ€āļāļ• (Observation): â€“â€ŊāļāļēāļĢāđ€āļāđ‡āļšāļ‚āđ‰āļ­āļĄāļđāļĨāđ‚āļ”āļĒāđƒāļŠāđ‰āļ›āļĢāļ°āļŠāļēāļ—āļŠāļąāļĄāļœāļąāļŠ: āļ•āļē āļŦ āļđāļˆāļĄāļđāļ āļĨāļīāđ‰āļ™ āļāļēāļĒ (āđƒāļˆ) 

oâ€ŊāļāļēāļĢāļŸāļąāļ‡āļ­āļĒāđˆāļēāļ‡āļĨāļķāļāļ‹āļķāđ‰āļ‡ (deep listening) 

–â€ŊāļāļēāļĢāļĄāļĩāļŠāđˆāļ§āļ™āļĢāđˆāļ§āļĄāđƒāļ™āđ€āļŦāļ•āļļāļāļēāļĢāļ“ āđŒ(Participation):  

oâ€ŊāļāļēāļĢāļŠāļąāļ‡āđ€āļāļ•āđāļšāļšāļĄāļĩāļŠāđˆāļ§āļ™āļĢāđˆāļ§āļĄ (Participant observation) 

oâ€ŊāļāļēāļĢāļŠāļąāļ‡āđ€āļāļ•āđāļšāļšāđ„āļĄāđˆāļĄāļĩāļŠāđˆāļ§āļ™āļĢāđˆāļ§āļĄ (Non-participant observation) 

â€Ēâ€Ŋ āļāļēāļĢāļŠāļąāļ‡āđ€āļ„āļĢāļēāļ°āļŦ āđŒ(Synthesis): â€“â€ŊāļāļēāļĢāļŠāļąāļ‡āđ€āļ„āļĢāļēāļ°āļŦāđŒāđāļāđˆāļ™āđ€āļĢāļ·āđˆāļ­āļ‡ (Theme synthesis) 

“āļŠāļąāļ‡āđ€āļāļ•āđāļĨāļ°āļŠāļąāļ‡āđ€āļ„āļĢāļēāļ°āļŦāđŒâ€ 

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āļāļēāļĢāļŠāļąāļ‡āđ€āļāļ• (Observation)!

Pix!source:!online.wsj.com!

Page 48: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Probably not this kind of observation! 

Source: www.blueflashgames.net!!!

Page 49: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Exercise I: “āļŸāļąāļ‡āļĄāļēāļāļāļ§āđˆāļēāļ„āļģāļžāļđāļ”āļŦāļĢāļ·āļ­āļ āļēāļĐāļē”  

Page 50: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Exercise II: “āļŸāļąāļ‡āđƒāļŦāđ‰āđ„āļ”āđ‰āļ—āļ­āļ‡ A & B” 

Page 51: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Deep Listening & Learning 

Source: Senge, P., Scharmer, C.O., Jaworski, J. & Flowers, B.S. (2004). Presence- Exploring Profound Change in People, Organizations and Society.!!

āđ€āļ›āļĢāļĩāļĒāļšāđ€āļ—āļĩāļĒāļšāļāļąāļšāļŠāļīāđˆāļ‡āļ—āļĩāđˆāļĢāļđ āđ‰(“Downloading”) āļ•āļąāļ”āļŠāļīāļ™āļ„āļ™āļžāļđāļ” (“Judging”)!

Page 52: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Deep Listening & Learning 

Source: Senge, P., Scharmer, C.O., Jaworski, J. & Flowers, B.S. (2004). Presence- Exploring Profound Change in People, Organizations and Society.!!

āđ€āļ›āļīāļ”āļ„āļ§āļēāļĄāļ„āļīāļ”!

āđ€āļ›āļīāļ”āđƒāļˆ!

āđ€āļ›āļīāļ”āđ€āļˆāļ•āļˆāļģāļ™āļ‡ 

āđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļˆāļēāļāļ›āļąāļˆāļˆāļļāļšāļąāļ™āļ‚āļ“āļ°, “āļĄāļŦāļēāļŠāļ•â€āļī 

Page 53: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Deep Listening & Learning 

â€Ēâ€Ŋ Multiple levels of how we can learn from listening: ïŋ―â€Ŋ “Downloading” (āļ•āļąāļ”āļŠāļīāļ™āļ„āļ™āļžāļđāļ”, āđ€āļ›āļĢāļĩāļĒāļšāđ€āļ—āļĩāļĒāļšāļāļąāļšāļŠāļīāđˆāļ‡āļ—āļĩāđˆāđ€āļ„āļĒāļĢāļđ)āđ‰:  

e.g. to test our knowledge, to test our hypotheses ïŋ―â€Ŋ “Observing”, “Open Mind” (āđ€āļ›āļīāļ”āļ„āļ§āļēāļĄāļ„āļīāļ”): 

e.g. to understand and gain new knowledge of why and  how do people think or behave in a certain way 

ïŋ―â€Ŋ “Sensing”, “Open Heart” (āđ€āļ›āļīāļ”āđƒāļˆ, āđ€āļ­āļēāđƒāļˆāđ€āļ‚āļēāļĄāļēāđƒāļŠāđˆāđƒāļˆāđ€āļĢāļē): e.g. to empathize people we met 

ïŋ―â€Ŋ “Presencing”, “Open Will” (āđ€āļ›āļīāļ”āđ€āļˆāļ•āļˆāļģāļ™āļ‡, āđ€āļĢāļĩāļĒāļ™āļĢāļđāđ‰āļˆāļēāļāļ›āļąāļˆāļˆāļļāļšāļąāļ™āļ‚āļ“āļ°): e.g to create our own insight or knowledge 

Page 54: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Deep Listening & Learning 

“āļ‰āļąāļ™āļĢāļđāđ‰āļ§āđˆāļēāļ‰āļąāļ™āļĢāļđāđ‰â€ 

āļ™āļģāļ„āļ§āļēāļĄāļĢāļđāđ‰āđ„āļ›āđƒāļŠ!āđ‰āļĻāļķāļāļĐāļē/āļ„āđ‰āļ™āļ„āļ§āđ‰āļē/āļ‹āļąāļāļ–āļēāļĄ āļˆāļēāļāļ•āļģāļĢāļēāļŦāļĢāļ·āļ­āļœāļđāđ‰āļĢāļđ āđ‰

āļŸāļąāļ‡āļ­āļĒāđˆāļēāļ‡āļĨāļķāļāļ‹āļķāđ‰āļ‡ āđ€āļ›āļīāļ”āļ„āļ§āļēāļĄāļ„āļīāļ”āđāļĨāļ°āđ€āļ›āļīāļ”āđƒāļˆāđ€āļžāļ·āđˆāļ­āđ€āļĢāļĩāļĒāļ™āļĢāļđ āđ‰

“āļ‰āļąāļ™āļĢāļđāđ‰āļ§āđˆāļēāļ‰āļąāļ™āđ„āļĄāđˆāļĢāļđāđ‰â€ 

“āļ‰āļąāļ™āđ„āļĄāđˆāļĢāļđāđ‰āļ§āđˆāļēāļ‰āļąāļ™āđ„āļĄāđˆāļĢāļđāđ‰â€ 

Page 55: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

āļāļēāļĢāļŠāļąāļ‡āđ€āļ„āļĢāļēāļ°āļŦāđŒ (Synthesis)!

Pix!source:!online.wsj.com!

Page 56: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Exercise III: “āļ‚āļ­āļŠāļēāļĄāļ„āļģ” 

Page 57: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Pix!source: www.dekQd.com/educa<on/31442/!

Page 58: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Pix!source: www.<nyzone.tv/HealthDetail.aspx?ctpos<d=1958!

Page 59: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Pix!source: www.mindsta<onblog.com!

Page 60: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Exercise IV: “āļ­āđˆāļēāļ™āļĢāļ°āļŦāļ§āđˆāļēāļ‡āļšāļĢāļĢāļ—āļąāļ”” 

Page 61: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

“āļ„āļļāļ“āļāđāļēāļĨāļąāļ‡āļ—āđāļēāļ­āļ°āđ„āļĢ” āđ€āļ‚āļēāļ–āļēāļĄāļŠāļēāļĒāļ‚āļĩāđ‰āđ€āļĄāļēāļ—āļĩāđˆāļˆāļĄāļ­āļĒāļđāđˆāđƒāļ™āļ„āļ§āļēāļĄāđ€āļ‡āļĩāļĒāļšāļŦāļ™āđ‰āļēāļ‚āļ§āļ”āđ€āļŦāļĨāđ‰āļēāļāļ­āļ‡āđ‚āļ• āļ—āļąāđ‰āļ‡āļ—āļĩāđˆāļĄāļĩāđ€āļŦāļĨāđ‰āļēāđ€āļ•āđ‡āļĄāđāļĨāļ°āļ—āļĩāđˆāđ€āļ›āđ‡āļ™āļ‚āļ§āļ”āđ€āļ›āļĨāđˆāļēāđ† â€œāļ‰āļąāļ™āļāđāļēāļĨāļąāļ‡āļāļīāļ™āđ€āļŦāļĨāđ‰āļē” āļŠāļēāļĒāļ‚āļĩāđ‰āđ€āļĄāļēāļ•āļ­āļšāļ”āđ‰āļ§āļĒāļ—āđˆāļēāļ—āļēāļ‡āđ€āļĻāļĢāđ‰āļēāļŠāļĨāļ” â€œāļ—āđāļēāđ„āļĄāļ„āļļāļ“āļ•āđ‰āļ­āļ‡āļāļīāļ™āđ€āļŦāļĨāđ‰āļēāļ”āđ‰āļ§āļĒ” āđ€āļˆāđ‰āļēāļŠāļēāļĒāļ™āđ‰āļ­āļĒāļ–āļēāļĄ â€œāđ€āļžāļ·āđˆāļ­āļĨāļ·āļĄāļ­āļ°āđ„āļĢāļšāļēāļ‡āļ­āļĒāđˆāļēāļ‡â€ āļŠāļēāļĒāļ‚āļĩāđ‰āđ€āļĄāļēāļ•āļ­āļš â€œāļĨāļ·āļĄāļ­āļ°āđ„āļĢāļĨāđˆāļ°â€ āđ€āļˆāđ‰āļēāļŠāļēāļĒāļ™āđ‰āļ­āļĒāļ–āļēāļĄāļ”āđ‰āļ§āļĒāļ„āļ§āļēāļĄāļŠāļ‡āļŠāļēāļĢ â€œāļĨāļ·āļĄāđ€āļĢāļ·āđˆāļ­āļ‡āļ—āļĩāđˆāļ™āđˆāļēāļ­āļąāļšāļ­āļēāļĒ” āļŠāļēāļĒāļ‚āļĩāđ‰āđ€āļĄāļēāļ•āļ­āļšāđāļĨāđ‰āļ§āļāđ‰āļĄāļŦāļ™āđ‰āļē â€œāđāļĨāđ‰āļ§āļ„āļļāļ“āļ­āļēāļĒāđ€āļĢāļ·āđˆāļ­āļ‡āļ­āļ°āđ„āļĢ” āđ€āļ‚āļēāļ–āļēāļĄāđ€āļžāļĢāļēāļ°āļ­āļĒāļēāļāļˆāļ°āļŠāđˆāļ§āļĒāđ€āļŦāļĨāļ·āļ­ â€œāļ­āļēāļĒāđ€āļĢāļ·āđˆāļ­āļ‡āļ—āļĩāđˆāļ•āđ‰āļ­āļ‡āļāļīāļ™āđ€āļŦāļĨāđ‰āļēāļ™āđˆāļ°āļŠâ€āļī āļŠāļēāļĒāļ‚āļĩāđ‰āđ€āļĄāļēāļ•āļ­āļšāđāļĨāđ‰āļ§āđ€āļāđ‡āļšāļ•āļąāļ§āđ€āļ‚āļēāļŠāļđāđˆāļ„āļ§āļēāļĄāđ€āļ‡āļĩāļĒāļš āđ€āļˆāđ‰āļēāļŠāļēāļĒāļ™āđ‰āļ­āļĒāļˆāļēāļāđ„āļ›āļ­āļĒāđˆāļēāļ‡āļ‡āļļāļ™āļ‡āļ‡ â€œāļžāļ§āļāļœāļđāđ‰āđƒāļŦāļāđˆāļ™āļĩāđˆāđāļ›āļĨāļāļˆāļąāļ‡â€ āđ€āļ‚āļēāļšāļ­āļāļ•āļąāļ§āđ€āļ­āļ‡āļ‚āļ“āļ°āđ€āļ”āļīāļ™āļ—āļēāļ‡āļ•āđˆāļ­  

āļ—āļĩāđˆāļĄāļē: āđ€āļˆāđ‰āļēāļŠāļēāļĒāļ™āđ‰āļ­āļĒ (Le Petit Prince) āļœāļđāđ‰āđ€āļ‚āļĩāļĒāļ™: Antoine De Saint-Exupery 

āļœāļđāđ‰āđāļ›āļĨ : āļ­āļēāļĢāļīāļĒāļē āđ„āļžāļ‘āļđāļĢāļĒāđŒ   

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“â€Ķāļ„āļ§āļēāļĄāļŠāļļāļ‚āļ„āļ§āļēāļĄāļŠāļ§āļąāļŠāļ”āļĩāļ‚āļ­āļ‡āļ‚āđ‰āļēāļžāđ€āļˆāđ‰āļē āļˆāļ°āđ€āļāļīāļ”āļ‚āļķāđ‰āļ™āđ„āļ”āđ‰ āļāđ‡āļ”āđ‰āļ§āļĒāļšāđ‰āļēāļ™āđ€āļĄāļ·āļ­āļ‡āļ‚āļ­āļ‡āđ€āļĢāļēāļĄāļĩāļ„āļ§āļēāļĄāđ€āļˆāļĢāļīāļ āļĄāļąāđˆāļ™āļ„āļ‡ āđ€āļ›āđ‡āļ™āļ›āļāļ•āļīāļŠāļļāļ‚ āļ„āļ§āļēāļĄāđ€āļˆāļĢāļīāļāļĄāļąāđˆāļ™āļ„āļ‡ āļ—āļąāđ‰āļ‡āļ™āļąāđ‰āļ™ āļˆāļ°āļŠāļģāđ€āļĢāđ‡āļˆāļœāļĨāđ€āļ›āđ‡āļ™āļˆāļĢāļīāļ‡āđ„āļ›āđ„āļ”āđ‰  āļāđ‡āļ”āđ‰āļ§āļĒāļ—āļļāļāļ„āļ™āļ—āļļāļāļāđˆāļēāļĒāđƒāļ™āļŠāļēāļ•āļī āļĄāļļāđˆāļ‡āļ—āļĩāđˆāļˆāļ°āļ›āļāļīāļšāļąāļ•āļīāļŦāļ™āđ‰āļēāļ—āļĩāđˆāļ‚āļ­āļ‡āļ•āļ™āđƒāļŦāđ‰āđ€āļ•āđ‡āļĄāļāļģāļĨāļąāļ‡ āļ”āđ‰āļ§āļĒāļŠāļ•āļī āļĢāļđāđ‰āļ•āļąāļ§ āļ”āđ‰āļ§āļĒāļ›āļąāļāļāļē āļĢāļđāđ‰āļ„āļīāļ” āđāļĨāļ°āļ”āđ‰āļ§āļĒāļ„āļ§āļēāļĄāļŠāļļāļˆāļĢāļīāļ•āļˆāļĢāļīāļ‡āđƒāļˆ āđ‚āļ”āļĒāđ€āļŦāđ‡āļ™āđāļāđˆāļ›āļĢāļ°āđ‚āļĒāļŠāļ™āđŒāļŠāđˆāļ§āļ™āļĢāļ§āļĄāļĒāļīāđˆāļ‡āļāļ§āđˆāļēāļŠāđˆāļ§āļ™āļ­āļ·āđˆāļ™..." 

 

āļžāļĢāļ°āļĢāļēāļŠāļ”āļģāļĢāļąāļŠāđƒāļ™āļžāļĢāļ°āļšāļēāļ—āļŠāļĄāđ€āļ”āđ‡āļˆāļžāļĢāļ°āđ€āļˆāđ‰āļēāļ­āļĒāļđāđˆāļŦāļąāļ§ āđƒāļ™āļāļēāļĢāđ€āļŠāļ”āđ‡āļˆāļ­āļ­āļāļĄāļŦāļēāļŠāļĄāļēāļ„āļĄāđƒāļ™āļ‡āļēāļ™āļžāļīāļ˜āļĩāđ€āļ‰āļĨāļīāļĄāļžāļĢāļ°āļŠāļ™āļĄāļžāļĢāļĢāļĐāļē 

āļ“ āļžāļĢāļ°āļ—āļĩāđˆāļ™āļąāđˆāļ‡āļ­āļĄāļĢāļīāļ™āļ—āļĢāļ§āļīāļ™āļīāļˆāļ‰āļąāļĒ  āļ§āļąāļ™āđ€āļŠāļēāļĢāđŒāļ—āļĩāđˆ 5 āļ˜āļąāļ™āļ§āļēāļ„āļĄ 2552 

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Research Practice in the Fieldwork of RACM 302!

Pix!source:!online.wsj.com!

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Research Skills for the Fieldwork 

Learning Objectives of RACM302: 1.â€Ŋ āļŠāļļāļ‚āļ āļēāļžāđāļĨāļ°āļ›āļąāļˆāļˆāļąāļĒāļāļģāļŦāļ™āļ”āļŠāļļāļ‚āļ āļēāļž 2.â€Ŋ āļĢāļ°āļšāļšāļŠāļļāļ‚āļ āļēāļžāđāļĨāļ°āļĢāļ°āļšāļšāļšāļĢāļīāļāļēāļĢāļŠāļļāļ‚āļ āļēāļž 3.â€Ŋ āļāļēāļĢāļŠāļĢāđ‰āļēāļ‡āđ€āļŠāļĢāļīāļĄāļŠāļļāļ‚āļ āļēāļž 4.â€Ŋ āļĻāļąāļāļĒāļ āļēāļžāļŠāļļāļĄāļŠāļ™āđƒāļ™āļāļēāļĢāļžāļąāļ’āļ™āļēāļŠāļļāļ‚āļ āļēāļž 5.â€Ŋ āļšāļ—āļšāļēāļ—āđāļžāļ—āļĒāđŒāļ•āđˆāļ­āļœāļđāđ‰āļ›āđˆāļ§āļĒāđāļĨāļ°āļŠāļąāļ‡āļ„āļĄ 6.â€Ŋ [āļĢāļ°āļšāļēāļ”āļ§āļīāļ—āļĒāļēāđāļĨāļ°āļŠāļĩāļ§āļŠāļ–āļīāļ•]āļī 

 

Source: www.facebook.com/pages/āđ€āļ„āļĢāļ·āđˆāļ­āļ‡āļĄāļ·āļ­-7-āļŠāļīāđ‰āļ™-āļ§āļīāļ–āļĩāļŠāļļāļĄāļŠāļ™/341466792618644  

â€Ēâ€Ŋ QUAN: āļāļēāļĢāļŠāļģāļĢāļ§āļˆāļ›āļąāļāļŦāļēāļŠāļļāļ‚āļ āļēāļžāđƒāļ™āļŠāļļāļĄāļŠāļ™āđāļšāļšāļ āļēāļ„āļ•āļąāļ”āļ‚āļ§āļēāļ‡ (Cross-sectional Survey) 

â€Ēâ€Ŋ QUAL: āļāļēāļĢāđƒāļŠāđ‰āđ€āļ„āļĢāļ·āđˆāļ­āļ‡āļĄāļ·āļ­ 7 āļŠāļīāđ‰āļ™āđ€āļžāļ·āđˆāļ­āļĻāļķāļāļĐāļēāļ§āļīāļ–āļĩāļŠāļļāļĄāļŠāļ™ 

Page 65: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Research Skills for the Fieldwork 

āļ•āļąāļ§āļ­āļĒāđˆāļēāļ‡āļāļēāļĢāđƒāļŠāđ‰āđ€āļ„āļĢāļ·āđˆāļ­āļ‡āļĄāļ·āļ­ 7 āļŠāđ‰āļīāļ™āđƒāļ™āļāļēāļĢāļĻāļķāļāļĐāļē RACM302: 1.â€Ŋ āļŠāļļāļ‚āļ āļēāļžāđāļĨāļ°āļ›āļąāļˆāļˆāļąāļĒāļāļģāļŦāļ™āļ”āļŠāļļāļ‚āļ āļēāļž: āļ›āļĢāļ°āļ§āļąāļ•āļīāļŠāļĩāļ§āļīāļ• (āļ„āļ™āđ„āļ‚)āđ‰, āļĢāļ°āļšāļšāļŠāļļāļ‚āļ āļēāļžāļŠāļļāļĄāļŠāļ™, āļœāļąāļ‡āđ€āļ„āļĢāļ·āļ­āļāļēāļ•āļī āļŊāļĨāļŊ 

2.â€Ŋ āļĢāļ°āļšāļšāļŠāļļāļ‚āļ āļēāļžāđāļĨāļ°āļĢāļ°āļšāļšāļšāļĢāļīāļāļēāļĢāļŠāļļāļ‚āļ āļēāļž: āļ›āļĢāļ°āļ§āļąāļ•āļīāļŠāļĩāļ§āļīāļ• (āļ„āļ™āđ„āļ‚,āđ‰ āđāļžāļ—āļĒāđŒ), āļĢāļ°āļšāļšāļŠāļļāļ‚āļ āļēāļžāļŠāļļāļĄāļŠāļ™ āļŊāļĨāļŊ 

3.â€Ŋ āļāļēāļĢāļŠāļĢāđ‰āļēāļ‡āđ€āļŠāļĢāļīāļĄāļŠāļļāļ‚āļ āļēāļž: āđāļœāļ™āļ—āļĩāđˆāđ€āļ”āļīāļ™āļ”āļīāļ™, āđ‚āļ„āļĢāļ‡āļŠāļĢāđ‰āļēāļ‡āļ­āļ‡āļ„āđŒāļāļĢāļŠāļļāļĄāļŠāļ™, āļĢāļ°āļšāļšāļŠāļļāļ‚āļ āļēāļžāļŠāļļāļĄāļŠāļ™, āļ›āļāļīāļ—āļīāļ™āļŠāļļāļĄāļŠāļ™, āļ›āļĢāļ°āļ§āļąāļ•āļīāļĻāļēāļŠāļ•āļĢāđŒāļŠāļļāļĄāļŠāļ™ āļŊāļĨāļŊ 

4.â€Ŋ āļĻāļąāļāļĒāļ āļēāļžāļŠāļļāļĄāļŠāļ™āđƒāļ™āļāļēāļĢāļžāļąāļ’āļ™āļēāļŠāļļāļ‚āļ āļēāļž: āđāļœāļ™āļ—āļĩāđˆāđ€āļ”āļīāļ™āļ”āļīāļ™, āđ‚āļ„āļĢāļ‡āļŠāļĢāđ‰āļēāļ‡āļ­āļ‡āļ„āđŒāļāļĢāļŠāļļāļĄāļŠāļ™, āļĢāļ°āļšāļšāļŠāļļāļ‚āļ āļēāļžāļŠāļļāļĄāļŠāļ™, āļ›āļāļīāļ—āļīāļ™āļŠāļļāļĄāļŠāļ™, āļ›āļĢāļ°āļ§āļąāļ•āļīāļĻāļēāļŠāļ•āļĢāđŒāļŠāļļāļĄāļŠāļ™ āļŊāļĨāļŊ 

5.â€Ŋ āļšāļ—āļšāļēāļ—āđāļžāļ—āļĒāđŒāļ•āđˆāļ­āļœāļđāđ‰āļ›āđˆāļ§āļĒāđāļĨāļ°āļŠāļąāļ‡āļ„āļĄ: āļ›āļĢāļ°āļ§āļąāļ•āļīāļŠāļĩāļ§āļīāļ• (āđāļžāļ—āļĒāđŒ) āļŊāļĨāļŊ 

Source: www.facebook.com/pages/āđ€āļ„āļĢāļ·āđˆāļ­āļ‡āļĄāļ·āļ­-7-āļŠāļīāđ‰āļ™-āļ§āļīāļ–āļĩāļŠāļļāļĄāļŠāļ™/341466792618644  

http://bit.ly/1Gl8VzZ 

Page 66: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Source: influxentrepreneur.com/wendyelwell/ 

“Up and Down the Ladder of Abstraction” 

āļ™āļēāļĄāļ˜āļĢāļĢāļĄ (Abstract):  â€Ēâ€Ŋ āđāļ™āļ§āļ„āļīāļ” (concepts) â€Ēâ€Ŋ āļ—āļĪāļĐāļŽāļĩ (theories) â€Ēâ€Ŋ āļŦāļĨāļąāļāļāļēāļĢ (principles) â€Ēâ€Ŋ āļāļĨāļĒāļļāļ—āļ˜āđŒ (strategies) āļĢāļđāļ›āļ˜āļĢāļĢāļĄ (Concrete):  â€Ēâ€Ŋ āļāļēāļĢāļĢāļ°āļšāļļāļ›āļąāļāļŦāļē (problem identification) â€Ēâ€Ŋ āļāļēāļĢāļˆāļąāļ”āļāļēāļĢāļ‚āđ‰āļ­āļĄāļđāļĨ (data management) â€Ēâ€Ŋ āļāļēāļĢāļ§āļīāđ€āļ„āļĢāļēāļ°āļŦāđŒāļ‚āđ‰āļ­āļĄāļđāļĨ (data analysis)  â€Ēâ€Ŋ āļāļēāļĢāđāļ›āļĨāļœāļĨ (interpretation)  â€Ēâ€Ŋ āļāļēāļĢāļ™āļģāđ€āļŠāļ™āļ­āļœāļĨ (presentation)  

Page 67: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

What Level of Our Learning? 

â€Ēâ€Ŋ Why āļ›āļąāļāļāļē  

Wisdom 

â€Ēâ€Ŋ How āļ„āļ§āļēāļĄāļĢāļđāđ‰ 

Knowledge 

â€Ēâ€Ŋ What, Who, When, Where āļŠāļēāļĢāļŠāļ™āđ€āļ—āļĻ

Information 

â€Ēâ€Ŋ Number, Text, Picture, Sound, etc. 

āļ‚āđ‰āļ­āļĄāļđāļĨ Data 

Page 68: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Pix source: www.theguardian.com/science/2012/aug/31/neil-armstrong-modest-memorial 

“In much of society, research means to investigate something you do not know or understand.”!!! ! ! ! ! ! ! ! ! ! ! !-Neil Armstrong 

 ! ! ! ! ! ! ! ! ! !!

Page 69: Complimentary Roles of Quantitative & Qualitative Research Methods 2015.2.25

Q & A!

Pix!source:!online.wsj.com!


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