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CONTENT STRATEGY

Tiffany  &  Yves  –  MBA-­‐2A  

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HOME page The Concept

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Our Suggestions  The  storytelling  should  focus  on  literature  and  espicially  the  French  one    Define  a  slogan  :  «Come  and  Write  the  story  with  us  »    The  website  should  be  designed  as  a  book.  For  each  secFon,  when  you  click,  the  page  will  turn.    Your   current   photos   do   not   reflect   your   posiFoning   as   as   the   «   The   1   st  Paris   literary  hotel  »  (the  library  is  almost  empty).  We  advice  you  to  make  another  selecFon  of  photos  to  beQer  illustrate  your  unique  concept.    The   liQle   concept   descripFon   is   too   simple   and   factual.   The   customers   need   more  emoFon  and  want  to  be  part  of  YOUR  story.    Create  an   introducFon  video  before  entering   the  website.  This   tool  designed  as  a  book  (similar  to  the  website)  will  show  different  images  of  the  hotel.  

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HOME page The History

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Our Suggestions

The  Ftle  of  this  page  is  not  well  appropriated    You  do  not  narrate  us  a  real  story  but  only  describe  the  hotel    The  customers  want  to  have  THE  story  of  the  hotel,  of  the  building    The  idea  would  be  to  present  it  as  a  biography  (link  with  literature)  

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Rooms page

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Our Suggestions

The  room  descripFon  is  basic.  There  is  not  any  link  with  literature.  It  does  not  provide  any  emoFon  to  customers    The  text  could  refer  to  the  French  literature  and  authors  -­‐  ie:  «  Come  to  sleep  with  Victor  Hugo    and  discover  his  materworks,  relaxing  in  our  splendid  bathroom  »)  

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Lounges page

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Our Suggestions

You  do  not  present  your  books’  collecFon  available  for  guests.    You  do  not  invite  them  to  a  real  realxing  experience,  while  reading  or  discovering  a  French  novel.        

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Location page

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Our Suggestions We  advice  you  to  add  famous  libraries  and  «  secret  »  bookshops  in  Paris.    -­‐  Ulysse  bookshop  (specialized  in  travel)    -­‐  Galignani  (the  first  English  bookshop  established  on  the  conFnent  -­‐  W.H.  Smith  (the  Parisian  English  bookshop)  -­‐  La  Hune  (in  the  heart  of  Saint  germain  des  Prés  area,  opened  unFl  

midnight  during  the  week!)  -­‐  Walk  along  the  Seine  river  to  discover  the  famous  Parisian  

bouquinistes…  

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Our Suggestions

In  all  the  website  secFons  ,  we  recommend  you  to  create  automoaFc  slide  show  to  present  your  hotel.  It  will  give  an  overview  of  your  hotel  so   the   guests   will   be   able   to   feel   the   atmosphere   and   the   real   Le  Pavillon  des  LeQres’  experience.