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© 2008 IBM Corporation 2008年7月31日星期四 1

Elaine LennoxVP Marketing

IBM Enterprise Systems

【IBM觀點看Green】全方位的綠色大未來

“Stop Talking Green. Start Doing Green.” – 2008 IBM綠色工程大講堂


Energy demand doubling, Information Technology (IT) unable to keep pace

While IT only accounts for 2% of anthropogenic CO2 emissions, the impact is huge

For every 100 units of energy production, on average, only 3 unitsused for productive computing

99% of installed base of volume servers is inefficient today

e-waste cannot be ignored – 1 billioncomputers potential scrap by 2010

Energy Demands Have Business at a Tipping Point


“IBM to reallocate $1 billion a year”To guarantee the research and development funding for IT energy efficiency technology. Create an 850 member worldwide IBM “Green Team” of energy efficiency specialists.Convert our facilities to Green Data Centers using IBM energy efficient technologies and services.Use virtualization as the technology accelerator for our Green Data Centers.

Re-affirmed IBM’s long standing commitment to environmental responsibility

1. IBM energy conservation actions from 1990 – 2005 reduced or avoided CO2 emissions by an amount equal to 40% of its 1990 emissions while saving $250 million. Achieve a 12% reduction between 2005-2012.

2. IBM will double the compute capacity of our Green Data Centers by 2010 — without increasing power consumption, thus avoiding 5 billion kilowatt hours per year and CO2 emissions equivalent to taking 1M cars off the road.

IBM Project Big GreenIBM Project Big Green

IBM ‘Project Big Green’ CommitmentsMay 10, 2007


More than 2,000 client projects

1,000 IBMers trained and deployed

‘Green’ specialization program for IBM Business Partners

New! IBM Virtual Green Data Center

Over 1.5 billion lbs. of IT equipment recycled since 1996

Over 35,000 in ‘green-community-of-interest’

New Enterprise Data Center strategy is green by design

Progress Toward Our Goals


http://www.ibm.com/ibm/responsibility/

Seeking and winning awards

Improved our rankings

Transparent and verified results

Enhanced IBM brand awareness

1990-2007, avoided energy-use-CO2emissions equivalent to 45% of IBM’s 1990 energy use, average saving of $18.2 million per year in utility costs.

$97 million saved last year in travel costs from use of Web conferencing

IBM Strategic Data Centers benefits realized since May 10,2007

– New 72,000 square foot data center designed to achieve 71% efficiency rating

– 18,500 virtualized images deployed as part of 3900-to-40 consolidation

– Achieved operational savings as high as 70%– Annual energy usage reduced by as much

as 80%– Reduced floor space at one location by 85%

Don’t Just Talk About it, Do it


Source: Data from subset of IBM engagements with over 2000 clients where savings have been quantified.

“Average achievable energy savings greater than 40%”

“Data Center Energy Efficiency assessment shows average pay back < 2 years”

“Average utilization rates increased 2X to 4X”

“$1 energy savings drives another $6-8 operational savings on average”

“Achieved data compression rates of 83%”

“12 MMT assessments drove potential 13 million kWH annual savings”

Customer Results


Start by Finding Your Inefficiencies

IT Resources

70%70%DesignDesign

30%30%ProcessorProcessor

Utilization

80%80%IdleIdle

20%20%In useIn use

Data Center

55%55%Power/ Power/ CoolingCooling

45%45%ITIT

LoadLoad

Data Center Energy Efficiency AssessmentData Center Thermal Analysis (New! Mobile Measurement Tool)

IT Power/Cooling Trends and Data Center Best Practice evaluation Data Center IT Health Audit

Server Consolidation Efficiency StudyServer & Storage Optimization Services VMware virtualization services


IBM’s Holistic Approach

Dispose

BuildDiagnose Compute Resources

VirtualizationCooling

Green Agenda

Measure and Manage

Workloads People


Trusted Advisor for Building Green Data Center

IBM Global Site and Facilities Services– World-class Green Data Center planning,

design, and construction services– Assisted in the designed and building over

30 million square feet of raised floor

Expertise to improve efficiency of:– Air flow management– Transformer and uninterruptible power

advances– Efficient chillers, fans and pumps– “In aisle” cooling – Direct liquid cooling– More

New! Family of open, pre-architected, standardized data center designs. Featuring leading vendors.

Scalable Modular

Enterprise Modular

High Density Zone

Portable Modular

100’s, 1,000’s, 10,000’s of sq. ft.

and beyond


IBM System z10 EC

Up to 93% savings in energy costs and 46% less

space than Sun X2100 Single Core servers

IBM POWER Systems

IBM Power™ 550 uses 91% less

energy and 98% less space than a 64-core HP 9000

Superdome

IBM BladeCenter

Uses up to 24% less energy than HP BladeSystem

c-class

IBM System Storage

New! TS7530 Tape and SAN Volume Controller and virtual disk. Can cut cost 10X

Cuts energy costs 40% compared to

equivalent compute power in an enterprise rack

IBM iDataPlexIBM System x3950

64-core scalability, now

for x86 large scale

virtualization

Compute Resource Innovations


Environmentally Responsible Disposal

IBM is largest recycler of IT equipment

“1 billion computers will potentially be scrapped between now and 2010”“55% of US-based companies do not have an IT disposal strategy”

IDC, Gartner and the National Safety Council

Approximately 40,000 units per week

Less than 1% to the landfill, no hazardous materials

Over 1.5B pounds processed since 1996

Re-using parts, and/or re-selling more than 40,000 machines a week in its centers round the world


Establishing Your Green Agenda

Setting, achieving, measuring and verifying requires your holistic approach.

Infrastructure service management

Workload PeopleFacilitiesSystems and data center equipment


Things to Consider About Your Green Agenda

1st1st1st

Show Show leadership in leadership in your industryyour industryImprove your Improve your public imagepublic image

IBM Example

3311

45%45%45%

Set Set substantivesubstantivegoalsgoalsDocument integrated Document integrated results across businessresults across business

17yrs17yrs17yrs

Ensure Ensure transparency transparency and verificationand verificationDeclaration alone Declaration alone is not acceptableis not acceptable

22

45% saved 1990 to 200745% saved 1990 to 2007

2005 to 2012 Goal —Achieve 12% reduction in CO2


Intelligent Utility Networks —efficient energy transmission & distribution networksReduce usage, reduce outagesImproved grid management

Transport Systems —sustainable mobility solutionReduce traffic congestion, improves mass transit useReduce CO2 emissions, reduces energy useImproves environment

Carbon Management Services —enterprise carbon footprint management

• New! IBM IT Carbon Study workshops available• Printers, Network, • Facilities upgrade (server room , server closet)• Enhanced desktop

IBM Energy & Environmental Innovations Beyond IT


Summary

IBM is Making Significant Progress IBM is Making Significant Progress Against Our GoalsAgainst Our Goals

IBM is Delivering a Breadth and Depth IBM is Delivering a Breadth and Depth of Capabilities to Help Organizations of Capabilities to Help Organizations Become More Energy EfficientBecome More Energy Efficient

IBM Can Help You Execute IBM Can Help You Execute Your Your ““GreenGreen”” AgendaAgenda