Transcript
Page 1: Creating a New Public Affairs Industry  for Social Innovation in Japan

Creating a New Public Affairs Industry for Social Innovation in Japan

(日本のソーシャルイノベーションのために新たなパブリックアフェアーズ産業を立ち上げる)

Ko Fujii /藤井宏一郎

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Who we areMakaira is a new type of public affairs company focused on innovation, entrepreneurship and civic engagement.

( マカイラは、イノベーション、起業、市民活動に フォーカスしたパブリックアフェアーズ(公共政策課題広報)のコンサルティング会社です)。

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Public affairs is… (パブリックアフェアーズとは)

Market Strategy

Non- Market Strategy

Public relations

Marketing communi- cations

Public Affairs

Marketing

パブリックアフェアーズ:公共政策課題に関する● 広報● 渉外・交渉● ステークホルダー連携

     などなどの業務

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Our Mission

Innovate society by helping new ideas, new technologies and new businesses gain public support and access to policy-making processes.

(私たちのミッションは、新しいアイディア、テクノロジーやビジネスが、市民の支持を得て、政策形成過程に関与することを促進することにより、社会を変革することです。)

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  Why we started this company  

Japan is entrenched in the 20th century model of business and society.It is necessary to make new ideas and voices be heard by Japanese policymakers, industry leaders, and the public. (日本は 20 世紀型のビジネスと社会モデルに凝り固まっています。よって新しいアイディアや声を政策担当者、産業界のリーダー、一般社会に届ける必要があります。)

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However, with traditionally weak civil society and lacking a public affairs industry, Japan lacks communications and advocacy proffesionals to promote new ideas and voices. (しかし、伝統的に市民社会が弱く、パブリックアフェアーズという産業もなかったので、新しいアイディアや声を普及させるための広報やアドボカシー業界のプロが育っていません。)

  Why we started this company  

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That is where we come in. With expertise in public policy and communications,

We advocate for the innovators.(我々はイノベーションのためのロビー集団です。)

(そこでマカイラの登場です。 政策とコミュニケーションの 専門家。)

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20th century Japan Big

Government

Big Media

Big Businesses

Big Pressure Groups

Collusive relationship among big stakeholders traditionally with in-house lobbyists meant no need for independent public affairs agencies. (巨大既得権益間で政策調整がなされるので、独立の

パブリックアフェアーズ専門家は不要。)

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21th century Japan -- system falling apart; new players in the scene.

New Media

Civil Society New Businesses

Big Pressure

Groups

Big Media

Big Businesses

Big

Government

( 21 世紀:古いシステムが崩壊し、新しいプレイヤーが登場する。)

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ISSUES SOLUTIONFailing Economy

(経済低迷)● Entrepreneurship● New technology● New social design● Community engagement● Youth Empowerment● Vibrant Culture

(新しいビジネスモデル、新しい科学技術、新しい社会システム、コミュニティ再生、若者のエンパワメント、生き生きした文化)

Aging Society (少子高齢化)

Rural depopulation(地方の疲弊)

Rising intolarance(非寛容な社会)

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Connecting voices (and funding) in the new networked world

Big Pressure

Groups

Big Media

Big Businesses

Big

Government New Businesses

New Media

Civic Society

(新しいネットワーク化された世界で声(や資金)をつないでいく)

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It’s connecting this...

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with this...

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Project examples

Promoting new rules for Sharing Economy (シェアリングエコノミーのための新たな規制)

E-government and Civic Tech Promotion(電子政府とシビックテックのプロモーション)

Promoting ICT for Rural Revitalization (地方創生のための ICT )

Promoting ICT for Healthcare(医療 ICT のプロモーション)

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Project examples

Flexible Copyright for Creative Culture(創造的な文化のための柔軟な著作権制度)

Promoting Social Impact Investment(社会的インパクト投資の普及啓発)

Promoting Digital Diplomacy (デジタル外交の提唱)

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No.1 Innovation Focus  (イノベーション特化)

We only take on projects that have some elements of innovation -- whether it be business, technological, social, or cultural. We don’t take on projects simply to protect the status quo. (イノベーションの要素があるプロジェクトのみを引き受けます。現状維持の

ためのロビイング等は行いません。)

How we are different: 3 basic principles (3原則)

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No.2 Social Good (ソーシャルグッド)

We only take on projects that we believe have a definite positive social impact. Even when some stakeholoders disagree, we want to be confident about the ultimate positive effect of our project. (確実に社会的に良いインパクトをもたらすと信じるプロジェクトのみを引き受けます。ステークホルダーの中に反対する人がいる時でも、最終的には ポ

ジティブな効果を持つと信じられるプロジェクトを選びます。)

How we are different: 3 basic principles (3原則)

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No.3 No Rent-seeking (レントシーキング禁止)

Rent-seeking is seeking to increase one's share of existing wealth without creating new wealth, through means such as regulatory capture. We strongly denounce rent-seeking and will not take part in it. (レントシーキング(不当な利益誘導)禁止: ロビー活動などにより規制やルールをゆがめ、他者を排除して自分だけの利益を追及することをレントシー

キングといいます。このような活動を強く非難し、行いません。)

How we are different: 3 basic principles (3原則)

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Advocacy for Innovation

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Thank you.


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