Jonathan FinchGraphic Design
Design Context Presentation–02 / 02 / 12
Rationale–Print-based design with a focus on identity and promotion with primary considerations for typography, colour & finish.
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Jonathan FinchGraphic Design
Design Disciplines–Design for identity
Definition–Identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. The guidelines usually define how the identity is applied throughout a variety of mediums, using ap-proved colour palettes, fonts, layouts and measurements.These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the whole brand to be recognisable.
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Jonathan FinchGraphic Design
Design Disciplines–Design for identity
Interests–The identity or ‘image’ of a company is made up of many visual devices:
A Logo Imagery & TypographyStationery Printed Collateral Products & Packaging Interior DesignApparel Design Signage Messages & Actions
Anything visual that represents the client.
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Jonathan FinchGraphic Design
Design Disciplines–Design for promotion
Definition–To create design work with the purpose of publicising and advertising events, people, business or things via visual communication.
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Jonathan FinchGraphic Design
Design Disciplines–Design for promotion
Interests–Promotion based work can be realised through a variety of media but I will focus on printed deliverables that fits in with relation to my rationale.
My particular interests in promotion lie in poster art, publications, creative print pieces.
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Jonathan FinchGraphic Design
Design Disciplines–Design for publication
Interests–Publications are another area that is set to form a core part of my design practice. Therefore I aim to gain a better understanding of editorial and layout design, technical typography skills and potential formats.
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Jonathan FinchGraphic Design
Design Disciplines–Design for publication
Considerations–Format ProductionStocks & FinishesContent OrganisationEditorial & Layout
Refer to contextual references.
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Jonathan FinchGraphic Design
Creative Concerns–Geographical Location
Interests–How does your geographical location impact upon the work that you produce.
Ask studios & designers for their opinions on the subject.
What can I learn from different approaches to graphic design fromaround the world.
Investigate working abroad.
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Mind
Here
Golden
No Days Off
Heydays
Lundgren & Lindqvist
Gabor Palotai
Kurppa Hosk
Bond
Tsto
Homework
Kiss Miklos
Say What Studio
Benjamin Varin
Mucho
Alva
Working Format
Triboro
Studio Lin
Anagrama
Face
Manifiesto Futura
Quadradao
Fabio Ongarato
Maud
Inhouse
Jonathan FinchGraphic Design
Studios / Designers–Collect existing interviews from magazines, publications, blogs with my favourite studios & designers. Categorise my contextual influences to help illustrate different chapters of my publication.
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Jonathan FinchGraphic Design
Studios / Designers–Conduct my own interviews via email or through studio visits.
Analyse my favourite studios in the form of in-depth case studies to identify what I specifically like about them and how they have informed my practice.
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Jonathan FinchGraphic Design
Research Proposals–Studios I’d like to visit: Golden, Here Design, Mind Design, No Days Off.
Visits: Leeds Print Festival, Leeds Interntional Artists Bookfair, Stack Magazines: Printout, Catch Up Leeds, Note To SelfDesign Event.
Reading Week Visits:Kemistry Gallery - London, Design Museum - London
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