Transcript
Page 1: Digital Marketing Live! 2014 - webpower - Yellan Boendermaker - Round Table

ontdek de kracht

van digitale

marketing

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时间触发

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customer 2.0 has turned off all the noise

by Orange_Beard

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• 50% van gekwalificeerde leads is nog niet klaar om te kopen.

(Gleanster Research)

• 47% van B2B marketeers stellen dat ze minder dan 4% van alle marketing-gegeneerde leads als klant binnenhalen. Vaak weten ze de cijfers zelfs niet eens! (Forrester Research)

• Bedrijven die voorop lopen in lead nurturing genereren 50% meer ‘sales ready leads’ tegen 33% lagere kosten(Forrester Research)

• 76% van de CMO’s geven aan dat ‘high-end lead generation’ één van hun grootste uitdagingen is. (Marketing Sherpa)

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