Episode 13: September 6th, 2014
Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”
Who Am I?
This Week’s Focus Topic…
Have A Question? http://ssm.tips/question
“How To Write Great Sales Copy”
(The 7 Step Checklist Every Good Copywriter Follows And The One Thing
They Know Never, EVER To Do)
#1: “One Page, One Purpose”
• A clear call-to-action
• Decisions create friction & distraction
• Everything supports this singular action
#2: “Learn Their Language”
• People buy from those they like
• Jargon builds rapport
• Use Amazon Reviews
#3: “One On One”
• Write for ONE person
• The better you know them, the more effective your copy will be
#4: “Create Objections”
• Objections are opportunities
• Bring them up FIRST
• Another rapport building opportunity
#5: “Clear, Credible Motivation”• Scarcity
• Social Proof (Reviews)
• Urgency
• Reciprocity
#6: “Scanners Stack”• Write “the bones”
• Headline
• Then Subheadlines
• Then Bulletpoints
• Then fill in the details with a story involving the reader
#7: “Follow A Formula”• Attention, Interest, Desire,
Action
• Picture, Promise, Prove, Push
• Star, Chain, Hook
• What It Is, What It Does, What To Do
Avoid:“We’ing All Over Yourself”
• Replace “we” or “I” with “you” and “your”
• WIIFM – Keep it benefit driven
• Action oriented, value driven terms
• 24 hour scour & scrub
• Meet “Benny”
• HTTPS & Ranking
• Authorship… What Now?
How To Ask A Question...http://ssm.tips/question
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