Download pdf - EFL leadership 161019 - The Attentive Mindset

Vi utvecklar människor som utvecklar företag

EFL EXECUTIVE FOUNDATION LUND

efl.se executivemba.se


EFL Akademin mitt i näringslivet

EFL – EXECUTIVE FOUNDATION LUND

Executive Education Unik koppling till Ekonomihögskolan i Lund Öppna och företagsanpassade program



ÖPPNA SPETSPROGRAM SÅSOM: Akademiska Diplomprogram

Executive MBAStyrelseprogrammet



FÖRETAGSANPASSADE UTBILDNINGAR INOM: affärsmannaskap

ekonomi ledarskap marknadsföring

strategistyrelseutveckling

FÖLJ OSS

www.efl.se www.executivemba.se

Facebook: EFL - Executive Education, LundLinked In: EFL - Executive Education, Lund

THE ATTENTIVEMINDSET

GETINGE

AIRBUS VOLVO

SANDVIK

Andreas Larsson


Innovation and Why Attentiveness Matters


W H A T I S I N N O V A T I O N ?


W H A T I S I T T O Y O U ?

T E L L U S A B O U T A N I N N O VA T I O N T H A T Y O U F I N D U S E F U L I N Y O U R D A I LY L I F E .

T H E O D O R E L E V I T T

“Ideas are useless unless used. The proof of their value is

their implementation. Until then they are in limbo.”


I N N O V A T I O N

T H E S U C C E S S F U L I N T R O D U C T I O N O F S O M E T H I N G N E W.


I S T H E R E A D I F F E R E N C E B E T W E E N CREAT IV I TY ,

INVENT ION A N D INNOVAT ION ?


CREATIVITY ABILITY TO GENERATE NOVEL IDEAS.

INVENTION NOVEL IDEAS TRANSFORMED INTO REALITY.

INNOVATION SUCCESSFUL IMPLEMENTATION OF NOVEL IDEAS.


The Attentive Company


Pay attention!


Inattentional blindnessMissing what you are not looking for…...even when it is right in front of you.


The Attentive CompanyWhat is it to you?


Why don’t we just ask people what they want?


Problems with Focus Groups Users might not recognize

their own needs

Users might assume that theirdesires can’t be fulfilled

If no current product exists, users have nothingto base their opinion on


None of the bands mentioned in this clip actually exists.

HOW TO SELL MORE CANS?

GET MORE CANS INTO THE FRIDGE

INSIGHT?

CHILDREN NEED THICKER GRIPS, NOT THINNER


INSIGHT?THE JOURNEY DOES NOT START AT THE STATION

GOPRO

INSIGHT?THE BEST PHOTO OPPORTUNITIES COME WHEN

YOU CAN’T HOLD A CAMERA

GOPRO

INSIGHT?

IF THE PUCK HAD EYES , WHAT WOULD IT SEE?

INSIGHT?

PARENT-CHILD INTERACTION IS IMPORTANT


INSIGHT?


EXPERIENCES, NOT ONLY EFFECTIVE TREATMENTS

INSIGHT?

INSIGHT?HEALTHY LIFESTYLE, NOT WINNING


Use

d by

per

miss

ion,®

201

4 The

LEG

O G

roup

INSIGHT?INSTANT TRACTION VS. PAYING YOUR DUES


“WHY AREN’T YOU DOING ANYTHING WITH THIS?”


“THERE MUST BE A BETTER WAY”


A normal day in Tokyo.


Normal is relative.

What do you take for granted?


The poetry of Donald Rumsfeld


http://www.unknownunknowns.co.uk/

http://www.unknownunknowns.co.uk


Fulton Suri, 2000

Wentworth, 2005


Innovator’s ParadoxWhen times are good, you have the ability to do things differently, but not much urgency or desire.

When times are bad, you urgently need to do things differently, but it’s extremely difficult.


Amplifying weak signals“Right now, it’s just this little, tiny thing,

so why should we bother with about it?”


EXERCISE

People are working longer hours than they used to.

The number of single-parent families is steadily increasing.

People are getting married later in life.

People are spending more and more time online.

What’s the bigger story?


Increasing social

isolation


TechwatchingWhat is possible now?

What will (likely) be possible in the future?

Which technologies are crucial to our success?


How did portablemusic evolve?


1963

50s

60s


60s


1979


MPEG Digital Audio Standards

EMBRYONIC

80s


EMERGING

1998Diamond Rio

20 songs, 32 MB199 USD

90s


ADOLESCENT

iTunes 1.0

iPod1000 songs, 5 GB

399 USD

2001


MAINSTREAM

iPod nano4000 songs, 149 USD

iTunes 10.7

2012


1992-2011

...not everything is a success.


2006-?

Cool!

Let’s hop on the bandwagon!

Where’s my flying car!

It’s actually useful

Mom has one

WHAT’S HERE THATWE COULD BE USING?

WHAT’S HERE THATWE’RE NOT USING?

DELIBERATE DECISION?

TACK!

Missa inte att byta ut ditt visitkort mot en presentcheck

på 5000 kr i EFL:s monter.

FÖLJ OSS

www.efl.se www.executivemba.se

Facebook: EFL - Executive Education, LundLinked In: EFL - Executive Education, Lund