Entrepreneur & Entrepreneurship
ASAS PEMBUDAYAAN KEUSAHAWANAN (APK)UGE 1002
PN. IDA RIZYANI TAHIR
FACULTY OF INDUSTRIAL MANAGEMENT
019 9370676
[email protected]
RESEARCH INTEREST
Halal Industry
Entrepreneurship
Human Resource Development
Organizational Behaviour
Objektif
Mengetahui, menjelaskan seterusnya mengamalkan ciri dan sifat
keusahawanan dalam diri setiap pelajar.
Mengenalpasti peluang seterusnya menilai bidang potensi
perniagaan yang boleh diceburi seterusnya menghasilkan satu
rancangan perniagaan yang baik berdasarkan kajian yang telah
dilaksanakan.
Merancang dan melaksanakan satu aktiviti yang menyokong
pembudayaan keusahawanan dikalangan pelajar.
Melahirkan kesedaran dan menunjuk kerelaan untuk menjadikan
keusahawanan sebagai kerjaya pilihan.
Subject Assessment
PERKARA (%)
Ujian (Ujian 1 & 2)30% - IndividuTugasan Kumpulan 15% -
Kumpulan
Tugasan Kumpulan (Business Plan)20%
Pembentangan BP10% - Kumpulan
Perancangan Aktiviti15% - Kumpulan
Kehadiran & Penglibatan10% - Individu
Jumlah 100%
Entrepreneur & Entrepreneurship
Introduction
Malaysia scenario
Entrepreneurial Characteristics?
History
French word individual undertake the risk of new ventures
Cantillon etr invests, transforms & make profit or loss
Adam Smith ability to foresee potential through changes in the
economy
Babtiste exhibited certain competencies in creating
enterprise
Who are entrepreneurs?
Menger economic agents who transform resources into goods &
services
Illustration:
Durian kampung durian paste
durian crepe
Transforming to higher value
Who are entrepreneurs?
Joseph Schumpeter introduce creative destruction (CD)
CD- destruction of usual ways of doing things by the
introduction of new improved ways
Entre innovate by exploiting opportunities & use process to
challenge existing norms
Entrepreneurship a process of new ways of doing things, a
process of creating & expanding business for societal
prosperity & national development
Etr enegize economic growth by:
innovating
Managing resources
Forming ventures
Creating employment
Develop nation
Operationalize venture
Formalising Venture
Resources Pooling
(Biz Plan)**
Business Conceptualising
(interprete)
Business Information Processing
Business Idea formulation
Opportunity Seizing
(focus on ONE)
Opportunity Scanning
(several possibilities)
Group Activity
Get into 3 groups. Appoint 5 rep to gain info from other 2
groups.
Obtain information on:
Gender
Age
Hometown
Race
Course
Type of product/ service needed
Category: Food/ Sports/ cosmetics/ pharmaceutical/ services
__________
Present your findings:
a) % male, % female
b) Age category
C) % from ____
D) % race
E) Course
F) Type of business to operate
Describe any relationship between age or gender or race
