3
Key internet figures in Thailand & Taiwan (2018. Jan)
Country Population/Urbanization
Internet users/Internet
penetration
Active mobile internet users/
penetration
Access internet equally via
smartphone and computer or tablet
Access internet most often via smartphone
Top 3 social & messenger
Taiwan 23.66M/78%
20.82M/88%
19.53M/83% 51% 40%
(2017 Jan 39%)
Thailand 69.11M/53%
57M/82%
(2017 Jan 46M/67%)
54.58M/79% 20% 74%
(2017 Jan 71%)
Apparently much more mobile driven than Taiwan
Thailand E‐COMMERCE SPEND BY CATEGORY
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FASHION& BEAUTY
$531.3Million
ELECTRONICS &PHYSICAL MEDIA
$1,258MillionFOOD &
PERSONAL CARE
$187.2Million
FURNITURE &APPLIANCES
$475.3Million
HOBBY &EDUCATION
$510.3Million
TRAVEL (INCLUDINGACCOMODATION)
$1,449Million
DIGITALMUSIC
$30.5Million
VIDEOGAMES
$228.2Million
跨境電商的主要困難 : 資訊流 | 物流 | 金流
語言
• 物件文字敘述內容語言不通怎麼寫 ?
• 買家提問看不懂怎麼回 ?
• 後續客服溝通語言不通怎麼做 ?
物流/清關
• 國際包裹不知道怎麼寄 ?
• 國際包裹怎麼寄都很貴怎麼辦 ?
• 我的商品會不會被課稅 ? 怎麼清關 ?
金流
• 怎麼收當地買家的錢?• 匯率怎麼算?• 沒有泰國銀行帳戶怎
麼提領 ?• 開外幣帳戶收美金再
轉台幣 (已昏倒)• 錢匯回台灣銀行國際
匯款手續費超貴
行銷泰國代操行銷活動+當地廣宣曝
光
開店零成本跟賣家作伙一起
拚市場
物流台灣集貨倉
台灣金流台幣帳戶收款+無跨國手續
費
雙語客服中文操作介面+雙語客服協助
寄送國際物流+代理清關
跟著PChome Thai 到泰國做生意 | 六大優勢