-
|
| 1
| (02)2351-0271
| (02)2351-0603
| http://w w w.trade.gov.tw
|
|
| 10665 303 12
| (02)7713-3777
| (02)7713-3366
| http://mvp-plan.cdri.org.tw
| mvp _ [email protected]
Facebook | MIT
CC--3.0
-
02 28
3206
08
EMERGING MARKETS NEWS
ABOUT COMPETITORS
COVER STORY
EMERGING MARKET
CASE STUDY
2017.12
VOL .24
emerging markets magazineCONTENTS
-
Euromonitor 2016 (AMWAY ) 33.8% 5
2-5 PFIZER
MERCK BAYER Abbott
Wockhardt 7 1.1%
(ASSOCHAM)
2022 21 ( - )
2 017 1
B2C Lazada
20 C2C
Tokopedia
Garena
sea
South East Asia
38%
28% 3C 29%
3C
( - )
-
hop acid
L26 lactobacillus casei L26
( - )
2
-
E M E R G I N GM A R K E T S N E W S
Rommel Juan
WIFI
GPS
( - )
TWG Tea
TWG Tea
(
- )
SINGAPORE
TWG Tea
3
-
EM
ER
GI
NG
MA
RK
ET
S N
EW
S
Central Group 2 EC
2016 Zalora
Zalora
Lazada
Google
2015 60
2025 880
( - )
Zalora
:
( - )
(SCA)
BOT
55
8.8 40
51 700
1,000
( - )
Central Group
4
-
80%
( Vientiane)
(Luang Prabang)
2013 2016 10
(CITES)
(
- )
21
20
5
2.7
( -
)
EcolinkEcolink
Ecolink 8
3
150
( - )
5
-
A B O U TC O M P E T I T O R S
Kar i Kar i
17
10%
Kar i Kar i
70
50
Kar i Kar i
2020
30%
10 0
8
10
( TITF)
inbound
1. 2
10% 30%
( - )
6
-
10
iLot te
w w w. i lo t te .com
iLot te
MART Leje l
10 0 0 Mal l in Mal l
20 08 10
1
42 MART30 3 Ange l -
in -us 2 12
MART
2021
50 0 0
2023 1
C J E&M
C J E&M
10
C J E&M 20 07
6
23 C J E&M
86 0
780
C J E&M
( - )
CJ
7
-
:
(20 15)
7,973
11,587 1, 20 0
IT -
(
)
8
C O V E R S T O R Y
-
( )
(Woman Power)
(USD)
34,724 ( )
Malaysia26,436
Thailand10,781
Philippines9,190
Indonesia7,973
Vietnam4,535
India4,589
China8,536
17,125 ( )
12,902 ( )
11,587 ( )
10,528 ( )
10,000 USD
9,749 ( )
7,176 ( )
6,715 ( )
6,633 ( )
5,897 ( )
14,584 ( )13,050 ( )
NRI (2015)
9
-
10
-
/
IT /
6 ( 2.8 )
20~30
Yoga Ball Sunglasses
GPS Navigation
Mosquito Repellent Patch Sport Socks
STRAUSS RAYBANYONEX
GARMIN Godrej adidas
GPS
57% 90%
79% 87%
68% 80%
64% 27% GPS
41% 83%
64% 91%
TOP1: TOP2: TOP3: /
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
Badminton Racket
11
-
IT Work-Life-Balance
IT
IBMAmazon
881
Work-Life-Balance
2020
IT
200 IT 600
IT Euromonitor
2014 10,600
IT
WhitefieldNandi
Hills
20-49
9
78%
CO
VE
R S
TO
RY
12
-
54%
63%
(cycling capital)
GPS
hardcore GPS
GPS
( 12 )
$3,226 INR( 1,483 )
1. Ray Ban2. Fastrack3. OAKLEY
1. (35%)2. (33%)3. (28%)
1. (41%)2. (36%)3. (28%)
1. (47%)2. (30%)3. (28%)
1. (43%)2. / (31%)3. (28%)
1. (38%)2. (33%)3. (31%)
1. (30%)2. (29%)3. (25%)
1. (36%)2. (31%)3. (29%)
1.GARMIN2.POLAR3.wahoo
1.Godrej2.Odomos3.All Out
1. YONEX2.NIKE3.COSCO
1.SONY2.BOSE3.UBL
1.adidas2.NIKE3.PUMA
1.YAMAH2.Pearl3.Havana
$10,965 INR( 5,043 )
$454 INR( 208 )
$3,073 INR( 1,413 )
$1,891 INR( 869 )
$$452 INR( 207 )
$10,506 INR( 4,832 )
13
-
( )
47%
/
2016 P.V.
Sindhu
50%
Yonex
C/P
VictorFleet
RedsonExthree
made in China
/
/
3073INR(
1,397 ) Yonex
Victor (
3500~9000INR( 1,390~4,140 )
)
( AshawayCarlton )
CO
VE
R S
TO
RY
14
-
Vector
Konex( VictorYonex)
/ APP
APP Swiggy
PayTM /
APP
Playo APP
20
APP
Made in Taiwan
/
/ APP
T-Racket
( Taiw a n R a c k e t)T- C y cle ( Taiw a n
Bicycle)
ACG
The Universit y of Tok yo
INSEADMAP
NRI
15
-
16
-
OL
1,000 ( 1.3 )
20-30
Food for Kid/Baby
Baby Tableware
Skin Care Water Purifier Home Security Camera
dielac KUKUSeed
PONDS KangarooSony
APP
52% 51%
20% 50%
77% 91%
39% 22% 88%
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
Contact Lens
/
66% 89%
17
-
20176.7%
2016
(HILL ASEAN)
96%
50%
18-31
81%
( )
( /
) ( )
( )
(mass market)
CO
VE
R S
TO
RY
18
-
A.
91%
B.
( 6 12
1% )
90%
/
$738,667 VND
1.KU.KU Duckbill
2.Nuti Food
3.RichellZARA
1. (66%)2. (27%)3. (20%) (20%)
1. (41%)2. (35%)3. (33%)
1. (35%)2. (33%)3. (29%) (29%)
1. (38%)2. (36%)3. / (33%)
1. (39%)2. (32%)3. (25%) (25%) (25%)
1. (39%)2. / (29%)3. (27%)
1. (45%)2. (42%)3. (32%)
1.Dielac
2.MAMAKONuti
FoodNestle
1. Kangaro
2.Karofi
3.TOSHIBA
LGSANYO
1.Bao Muanl2.Amway3.HERBALIFE
1.SONY2.SAMSUNG3.HIK VISIONPanasonic
1.Kingston2.SAMSUNG3.SanDisk
1.Seebaby2.Combi3.Fedora Gluck
$311,649 VND
$3,698,000 VND
$622,051 VND
$3,586,751 VND
$236,696 VND
$1,228,500 VND
19
-
miniso( )mumuso(
)
miniso
mumuso 100%
BPA
KuKu
C.
84%
/
BB
$468,432 VND
1.PONDS
2.MAYBELINE
OLAY
3.HAZELINE
1. (50%)2. (37%)3. / (33%)
1. (45%)2. / (37%)3. (35%)
1. (48%)2. / (43%)3. (30%)
1.PONDS
2.HAZELINE
3.OLAYTHE
FACE SHOP
1. SEED2.PREMIUM LENSDoll Eye3.HORIEN DREAMCON
$362,226 VND
$400,423 VND
CO
VE
R S
TO
RY
20
-
BPA free
Made in China
MIT
Made in
Taiwan
/
K-Pop
C/P
GDP
2013 1500
12
showroom
ACG
The Universit y of Tok yo
INSEADMAP
NRI
21
-
22
-
(
Gojek
700 ( 1.6 )
Instagram
FB/Instagram
Shopping Mall
/
Cosmetics Skincare
Suitcase Earphone Fitness Equipment
Wardah PONDS Enervon-C
Polo SonyKETTLER
65% 85%
79% 86%
80% 92%
74% 52% 3
87% 95%
60% 56%
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
TOP1: TOP2: TOP3:
Supplements
23
-
Joint Leave Holiday
2017
CO
VE
R S
TO
RY
Central Park Mall Rimowa
24
-
Golds Gym 2015 2016
40%
Car Free Day
Re.juve
50000
113
Re.juve
30
Re.juve
Bulan Puasa 5 24
6 24
Euromonitor2015
41 2010 2015
14.6%2016 Deloitte
2010
86%
2017
Re.juve Lippo Mall Puri
25
-
/
InstagramFB
Instagram
Instagram
2017
6
Facebook Instagram
92% 92%
Kyile
Cosmetic
Kyile Cosmetic
76%
Wardah
Wardah
Warah Wardah
2017
46%
42%
2017
20162017
CO
VE
R S
TO
RY
26
-
30
80%
9
( : )
7
1
MIT
2017
MIT
InstagramFB
Instagram
Instagram
FB
The Universit y of Tok yo
INSEADMAP
NRI
27
-
E M E R G I N GM A R K E T
IMF 20 16
87,082 77,6 61
3,711 5,650
5,952 6,421
28
-
GDP 2012 140
2016 197 GDP
7% 20172018
GDP 7%2015
2015
2020
GNI 1,869
2030 2016
Opportunities for Consumer
Goods in Cambodia
800
29
-
EM
ER
GI
NG
MA
RK
ET
GDP 2013
2016 16%
LNG 34%
2008
2035 (Wawasan 2035)
10
63,000
15%
Official Development Assistance
ODA OECD
Development Assistance Com mittee
DAC ODA 2014
2015 ODA
24.2
23.4%
5,762
42 1989 4
( Melayu Islam Beraja MIB
Malay Muslim Monarchy)
(
)
30
-
GMS
World Economic
Forum 2016 9 28 2016-
2017 The Global
Competitiveness Report 2016-2017
31
-
C A S E S T U D Y
32
-
show room2527
320 400
33
-
B2C
1980 2000
(SUNON)
B2B( )
2012
2008
LED
B2B B2C
2015 B2C(
)
B2C
B2B
B2B
( )
B2C
CA
SE
ST
UD
Y
(0.8 ) (7 )
iF / (NASA)
34
-
SOP(
)
( )
7
GDP(
)
(2017) 7
(
)
LED
iF
35
-
CA
SE
ST
UD
Y
36
