Fashion Store – DAMAS1413, Main Street Manayunk
Carmen Ng
Chelsea Chow
DAMAS – Store Concept
Ladies Wear
Causal Wear
Night Wear
Suit/ Office Wear
DAMAS – Store Concept
One-stop Shopping Experience
Accessories:NecklaceEarrings RingsBelt
DAMAS – Store Concept
Basic Skin Care ProductsCosmetics
DAMAS – Target Market
Demographics:Female at the age of 18-30Occupation: Students, Office LadyMid to high incomeAll Ethnicities welcomed!
DAMAS – Target Market
psychographics
ConvenienceEasy
Beauty
Value
-Mix and Match-Color-Fast
Store Name - DAMAS
Spanish word: ladiesElegantCreativePassionateEnergetic
Store Logo
Be simple and chicCan be either classic or smartA smart image is preferred since we have
different lines of clothing
Floor plan, look and feel
Floor plan, look and feel
Special Event
Opening Event for the Store (opened on 7th July) Mix and match competition No. of participants : 50 Promotion and application period : 1st June – 16th June Participants will be asked to get their own outfit from the store on
the opening day, and do the catwalk show afterwards All of them can get what they have chosen Top 10 participants : permanent 30% off discount card
Promotional Plan : Advertisement 1
“You, Fasionista” Insists the “Simple and chic” style of DAMAS “You” approach invite potential consumers to “design”
their own style
Promotional Plan : Advertisement 2
DAMAS in simple statement Bring out our major attitude Keeping the advertisement
simple and chic brand image
Promotional Plan
Advertisements magazines Started from 2 weeks before the grand opening
Social media : Fan Page opened on FacebookStarts from a month before opening
Social Media Strategy
Establish a Fan Page on FacebookUpdate our new products / special events /
discounts
Twitter accountFAQ section for fans
Basic promotional budget
Magazine Ad : $1,000 USDOpening Event :
Products for 50 participants : $20,000 USDFood and beverages : $500 USD
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