ABOUT ME
BUSINESS & FUND DEVELOPMENT
Increase University Partnerships
Build Corporate Partnerships, CSR Program
Increase Participation with Training Programs
Form Strategic Partnerships
Lead Mid-year & Annual Fundraising Campaigns
GLOBAL SCHOLARS PROGRAM
PARTNERSHIP WITH JUMA VENTURES
SIX WORD MEMOIR: “She literally meant THE ENTIRE FAMILY.”
-- Stacey Lambert
Deliver Key Messages, Word of Mouth Marketing
Speak Directly to Audiences
Produce a Visually Compelling Brand
Provide a Consistent Institutional Voice
Create Communication “Lego” Systems
Weave Compelling Statistics Within Messages
TELLING FSD'S STORY
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
--Maya Angelou
WHAT’S YOUR ELEVATOR SPEECH?
Responses to Distributive Tactics
Lead Internal and External Communications
Connect Site Teams and SF Headquarters
Direct Marketing and Communications Tools
Manage SF Headquarters Intern Program
Administer Dashboard Reporting to Measure Marketing and Communications Outcomes
SERVICE DEPARTMENT
Concessions
STRATEGIC MARKETING PLAN | OUR TACTICAL ROAD MAP
ROAD MAP TO SUCCESS
APPROACH OF PLAN
Social Media | Public Relations | Brand Strategy E-Communications | SEO | Collateral | etc.
GOALS
CURRENT STRATEGIES
RECOMMENDED STRATEGIES
ROI – OUTCOMES
Deloitte partnership will help achieve CSR targets
Increased presence on LinkedIn = Great resource for Alumni!
Marketing materials are within the organizational brand
Content strategy taking shape
Asset development from photo contest
Fundraising event, Selfless campaign, campaign videos
SUCCESS STORIES
MARKETING & COMMUNICATIONS
Business & Fund Development
Telling Our Story
Service Department
THREE POINT TAKEAWAY
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