DRAMATIC STORY CANVAS for Genera5ng, Presen5ng, and Managing Scalable Startup Ideas
Source: Content in Problem Space is largely based on Marc Barro’s ar:cle, “Genera:ng Startup Ideas.” hBp://goo.gl/pYcH3E
#4ROD. Dr. Rod King. [email protected] & hKp://businessmodels.ning.com & hKp://twiKer.com/RodKuhnKing
Problem Pain: (Un)Known
RED OCE
AN BLU
E OCEAN
Solu5on Gain: (Un)Known
Business Model
Business Model
CHALLENGE (PROBLEM Space)
DIAGNOSIS (METHOD Space)
POLICY (SOLUTION Space)
q Discover a problem with tasks (jobs) and/or many people in areas of passion: work/home/outdoors/web
q Discover pain or trade-‐off in cus-‐tomer journey (day in customer life)
q Find a rapidly growing niche/sector q Disrupt a leader in the Red Ocean q Surf big P.E.S.T.L.I.E.D. wave/trend
ACTION PLAN (IMPLEMENTATION Space) – TO DO
Before
AOer
Strategic
Prob
lem Solving
Targets (Metrics) Ex
ecu5
on
Universal Problem Solving (UPS) Canvas
Job To Get Done/Experience (Journey: Strategy/ExecuSon)
DRAMATIC STORY CANVAS for Genera5ng, Presen5ng, and Managing Problem To Be Solved (PTBS)
Holis:cally Document, Present, and Manage Organiza:onal Success (Failure) in Business and Life
#4ROD. Dr. Rod King. [email protected] & hKp://businessmodels.ning.com & hKp://twiKer.com/RodKuhnKing
Problem Pain: (Un)Known
RED OCE
AN BLU
E OCEAN
Solu5on Gain: (Un)Known
Business Model
Business Model
CHALLENGE (PROBLEM Space)
DIAGNOSIS (METHOD Space)
POLICY (SOLUTION Space)
ACTION PLAN (IMPLEMENTATION Space) – TO DO
Before
AOer
Strategic
Prob
lem Solving
Targets (Metrics) Ex
ecu5
on
Universal Problem Solving (UPS) Canvas
Job To Get Done/Experience (Journey: Strategy/ExecuSon)
Example
GOOGLE’S DRAMATIC STORY CANVAS for Problem To Be Solved (PTBS) in Search Engines (1998)
Holis:cally Document, Present, and Manage Organiza:onal Success (Failure) in Business and Life
#4ROD. Dr. Rod King. [email protected] & hKp://businessmodels.ning.com & hKp://twiKer.com/RodKuhnKing
Problem Pain: (Un)Known
RED OCE
AN BLU
E OCEAN
Solu5on Gain: (Un)Known
Business Model
Business Model
CHALLENGE (PROBLEM Space)
DIAGNOSIS (METHOD Space)
POLICY (SOLUTION Space)
Problem To Be Solved (PTBS) in Red Ocean Industry of Search Engine q List of search results is not very
relevant to searcher’s needs q Interface of search engine is
cluUered especially with ads q Ads are not directly linked to search
words
ACTION PLAN (IMPLEMENTATION Space) – TO DO
Before
AOer
Strategic
Prob
lem Solving
Targets (Metrics) Ex
ecu5
on
Universal Problem Solving (UPS) Canvas
Rapidly obtain relevant informa5on from search/enquiry
Job To Get Done/Experience (Journey: Strategy/ExecuSon)
DRAMATIC STORY CANVAS for Formula5ng and Execu5ng “Good Strategy”
Holis:cally Document, Present, and Manage Organiza:onal Success (Failure) in Business and Life
#4ROD. Dr. Rod King. [email protected] & hKp://businessmodels.ning.com & hKp://twiKer.com/RodKuhnKing
Problem Pain: (Un)Known
RED OCE
AN BLU
E OCEAN
Solu5on Gain: (Un)Known
Business Model
Business Model
CHALLENGE: Short/Medium/Long-‐term (Problems: Constraints/Obstacles)
DIAGNOSIS: Holis5c Business Model (Causes/Insights: Ext./Int. Resources)
POLICY (SoluSons: Goals/ObjecSves/Strategy)
q C: Collect info (on business model)
q D: Define customer challenge, pain, unacceptable trade-‐off, conflict, or Minimum Viable Problem (MVP)
q M: Measure challenge, pain,
trade-‐off, conflict, or problem
q A: Analyze, qualitaSvely and quanStaSvely, core (80/20) causes or simulate business model drivers especially at level of system, environment, and supersystem; use analogies, if necessary
q G: Generate disrupSve ideas and select best alternaSve
(MAXIMIZE VALUE OR HAPPINESS: Minimize Cost, Pain, and/or Waste; Minimize Weaknesses and Threats Maximize Revenue, Delight, Benefit and/or Differen:a:on; Maximize Strengths & Opportuni.)
ACTION PLAN (TO DO) -‐ Core TacScs/Coherent AcSons: Do-‐Measure-‐Learn (DML) Cycle q E: Eliminate – Waste (Defects) q R: Reduce – Cost (Pain), e.g., size/cost; complexity; inaccessibility (inconvenience); :me (delay) q I: Increase – Revenue (Delight), e.g., func:onality/performance; quality; status (brand); customiza:on/interac:on q C: Create – DifferenSaSon (Awesome Customer Experience)
Before
AOer
“Good Strategy” Canvas: 9 Steps of Problem-‐Based Strategy (CDMAG-‐ERIC)
Strategic
Prob
lem Solving
Execu5
on
Targets (Metrics)
Job To Get Done/Experience (Journey: Strategy/ExecuSon)