Group 6
Member :蘇冠穎 程弘棋 劉庭妤
Final Presentation
Professor : 黃光渠
Strategy 1
Strategy 2
QSPM
Contents
Strategy in India
Vodafone in India
5.6%
$11.1billion
HOW VODAFONE ENTERED INDIA?
Bharti Airtel 29.92%
Vodafone 23.89%
Idea Cellular 15.09%
Competition in Indian Market
SegmentationSegmentation
TargetingTargeting
PositioningPositioning
STP Strategy
Vodafone India revenue
Vodafone’s success in European SMB Communications
Skype Punishes Carriers on International Voice
voicemail integrated with push e-mail across mobile devices, fixed phones, and VoIP softphones
OneNet
single numbers for both fixed and mobile telephone
advanced call management
multi-ring and hunt groups
a single bill and central account management
• Desk phones, mobiles and voicemail are all connected - even across different offices
• Hunt groups allow teams of people to answer each other’s calls when business is busy
• Auto attendant lets customers select a relevant department for their enquiry
1.Simplify communication2.Simplify management3.Simplify everything
• Predictable and simple - all costs are on one bill• It's easy to get set up - we'll install the whole system
for you• Changes can be easily made through a user-friendly
online portal
• Your employees will be able to work flexibly, taking any incoming calls or messages, wherever they’re working
• Keep your existing telephone numbers and we'll transfer them over, so you won't be disrupted by the changes
• Your account manager will regularly review your business requirements
Feel the benefits across your business
QSPM
S3High brand visibility +
O1Increasing demand for mobile services in = emerging markets
S3O1With high brand visibility, We can promote 3G service in emerging market.
S1Wide network coverageS2 +Large customer base
T3New competitors(low or no-capital = operators)
S1S2T3We can offer preferential plans, like free SMS and Unlimited calling to other wireless customers with Mobile to Mobile, to compete with new rivals.
Strategies
Key factors
S1 : Provide 3G service in emerging markets.
S2 : We can offer preferential plan to compete with new rivals.
Key External Factors weight AS TAS AS TAS Increasing demand for mobile
services in emerging markets. Growing demand for high
speed data. New competitors. Global economic depression. Markey saturation in
developed countries.
0.120.10.050.150.05
42212
0.480.20.10.150.1
03423
00.30.20.30.15
Key Internal Factors Wide network coverage Large customer base Declined revenue Declined liquidity High brand visibility
0.150.150.120.050.06
10323
0.1500.360.10.18
44212
0.60.60.240.050.12
Total TAS 1.82 2.56
QSPM
Thank you for your listening !