HOW FORD WRECKED JAGUAR

(AND HOW TATA REVIVED IT)A source of inspiration for companies with ambition| www.howwinnersmakechoices.com

2HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Jaguar: A Symbol Of English Elegance

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Ford Acquires Jaguar

1989

Ford acquires Jaguar for $2,38 billion

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Ford Made Three Mistakes

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Mistake 1: Jaguar Management Lost Autonomy

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Mistake 2: Jaguar Is Not A Priority For Ford

Luxury Brands Ford

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Mistake 3: Jaguar X-type Built On Ford Mondeo Platform

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Consequences For Ford & Jaguar

50PROFIT?

Billion dollars invested by Ford

None

9HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Tata Buys Jaguar Land Rover From Ford

2008

Tata buys Jaguar Land Rover for $2,3 billion

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How Did Tata Revive Jaguar?

Jaguar gets more autonomy

Jaguar team strengthened by BMW

directorsJaguar XE, built on Jaguar XF-chassis

11HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Tata Makes Jaguar Land Rover Flourish

In 2015 revenue, w.r.t. 2008, increased tenfold & Tata made a £2.6 billion profit

HOW FORD WRECKED JAGUAR (AND HOW TATA REVIVED IT)

HOW WINNERS MAKE CHOICES

A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION