Karl Philip Lund
• Jobber med å skape suksesshistorier• Blog: http://stammen.no • Twitter @philiplund
Arbeidsgivere ser på:
A. Hvordan du ser ut —> et bildesøk på deg
B. CV´en din —> Linkedin
C. Den digitale versjonen av deg —> Topp 3 søkeresultater
D. Orden og oppførsel
3. Finn ressurspersoner
A. Skriv ned ord du interessert i
B. Søk etter folk som blogger om temaet
C. Se hvem som kommenterer
D. Lag liste over ressurspersoner
4. Oppvarming
a. Følg på Twitter, Linkedin, FBb. Del noe av det de skriverc. Skriv kommentar d. Send hyggelig kompliment eposte. Ring og spør om tips
Oppskrift1. Google deg selv
2. Tenk/skriv/blogg
3. Finn ressurspersoner
4. Varm opp ressurspersonene
5. Kontakt ressurspersonene
6. Analyser!
Agenda (40 minutes)
• Introduction• 2 key factors for success (Mark Zuckerberg and Jack Welch)
• 5 very practical examples (from Hurtigruten)
• 12 excuses • Take-aways.
Factor 1
In real life, strategy is actually very straight
forward. You pick a general direction and implement
like hell.”
“You don’t start communities. Communities already exist. They’re already doing what they want to do.
The question you should ask is how you can help people do what they do better. Bring people elegant organization”
Mark Zuckerberg, Facebook founder
Factor 2
3. Blog - Share and discuss better
http://hurtigrutenweb.wordpress.com
In real life, strategy is actually very straight
forward. You pick a general direction and implement
like hell.”
Factor 1
People are already doing what they want to do. You have to help them do that better. Bring people elegant organization
Factor 2
Top 12 excuses for not implementing like hell!1. We have to wait for…2. It’s too difficult.. It’s stupid..3. The IT Department…4. I don’t have the authority…5. I don’t have time…6. I need more people…7. It’s not in line with the brand
strategy…8. Our products are to complicated..9. We don’t have budgets…10. Our market is unique…11. We’ve tried that before…12. That’s not how we do things around
here…