Door to DoorThe Oldest Direct Marketing Channel
And It Still Works Great…..
Provided the Probability of Agent Slamming Fraud is
Minimized
Of course you’ve screened
these bad guys out of your sales
force!
And you verify sales using a third party!
But did you account for
this?
Dude, this door to door sales gig is tough. I haven’t
closed a sale all week.
Go ahead! Convince him to pretend he’s a real customer to fool TPV by saying
he agreed to switch!
This agent 99. I closed another sale! Customer is Ima
Victim.Address is 423 Elm St. in
Hoboken. Telephone numbers …….
Lost CustomerLost Revenue
Lost TrustBad Press
Regulatory FinesInternal Legal CostInternal Operations
Cost
Slamming Complaint
s
Customer Identity Authentication
(CIA)
The Solution?
How does CIA work?• The door-to-door agent closes the sale• The customer name, address, telephone are
transmitted to an independent third party verification (TPV) agency
• The TPV agent calls the customer and collects personal information known only to the customer
• The agents system makes a secure API call to authenticate the customer’s identity
• A voice recording documents agreement to the sale
• Fully verified sales are provisioned for service• Identity authentication failures are routed for
special handling
IDMECIdeal Direct Marketing Execution Consultants
Tom Atkinson, President (IDMEC)(713) [email protected]