SOCIAL STARTUP COOKBOOKInnovation Lab: startup cookbook guide
Denis GurskyInnovation Advisor for Europe and Eurasia
CORE COMPONENTSIdea
TeamStrategy
Funding Sustainability
SuperStartup
IT ALL STARTS FROM THE IDEA
• How the idea was born?
• Is it a copycat? Any similar projects abroad?
• Any research about this topic?
• Why it will work?
• How can be this idea developed with the help of satellite projects?
• How scalable this idea is?
Idea: Reality Check
STRATEGY MEANS SUCCESS
• How will the development process look like? Timelines?
• Who will do this?
• How will the launch look like?
• What about marketing strategy?
• Risks
• Partners? What do they provide?
• KPI & ROI of the project
Strategy: Reality Check
EXPENSIVE TEAM
• Past experiences
• Functional duties
• Motivation
The Team: Reality Check
SUSTAINABILITY = GUARANTEES
• Why deadlines won’t be broken?
• Funding after the funding
• Strategic alliances?
• Crowd funding?
• Why the service will be needed after the financing is over?
Sustainability: Reality Check
HOW DO YOU SEE FUDNING
• Who funds it?
• Is this project adopted to macro changes?
• How does the funding scheme changes in time?
Funding: Reality Check
ROLES OF INTERNET
• Interactivity
• Crowdsourcing
• Crowdfunding
• Visualization of data
• Confidential
• Social media
• Internet marketing
Idea
TeamStrategy
Funding Sustainability
SuperStartup
48 HOURSFacilitators Judges