CirculateAugust 2013
"The opportunity to own the place where people go for long-form reading is a very large opportunity, especially
for advertising.”- Josh Elman, Greylock Partners
• The web lacks a user-curated space dedicated exclusively to substantive, thoughtful articles. – Facebook is baby photos and bikini pics– Twitter is 140 characters of self-narration– Reddit is memes and “LOL cats”
• As a result, substance is buried by the trivial.
The Problem
The Solution• Circulate– Requires a minimum of 350 characters/post• First sharing platform to require a minimum amount of
content (patent pending).
– Exclusively dedicated to articles• Great reading is not buried under other types of media.
– Its form instructs its function• Newspaper layout engenders content of newspaper-
caliber.
Business Model
• Multiple revenue streams– Ads• Monetize early with Google AdSense
– Premium features• Charge per use of special features, like ability to
circulate an article anonymously
– Subscriptions• Allow users to charge a subscription fee for access to
their custom-curated publications – take portion of the revenue
Vast Utility
• Use Circulate to…– Disseminate important content– Generate and join discussion– Discover relevant reading – Save and manage articles of interest– Strengthen your online footprint– Make money - monetize your page and use
Circulate as a source of revenue.
Competitive Distinctions
Milestones – Path ForwardBeta Launch
September 2013
Subscription Payments Tool for Content CuratorsOctober 2013
AdSense ApprovalOctober/November 2013
Native App for AndroidDecember 2013
Native App for iOSFebruary 2014
Launch APIApril 2014
Team – Core MembersDanny SklarCo-founderCEO of Circulate, formerly of Teach for America,Bain & Co, and Suffolk Capital
Eli ZuckermanCo-founderVP of Tech at Circulate, previously developed theDepartment of Defense’s first Android app
Mark GhermazianAngel InvestorManaging Director at T5 Capital, CEO of Appboy
Henry LichtenbergerAttorneySpecializes in securities, previously practiced at the SEC
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