© 2011 IBM Corporation
How I Went Beyond the Hype, Narcissism, and Trendiness to Become a Social Software Super Hero
Chris MartinBruce Elgort
Sunday, February 13, 2011
© 2011 IBM Corporation
GET SOCIALBE A SOCIAL SOFTWARE SUPERHERO
Sunday, February 13, 2011
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SOCIAL IS EVERYWHERE
Sunday, February 13, 2011
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Why Social?
Mobile Devices put social in thepalm of our hand.
Sunday, February 13, 2011
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Why Social?
Technology is eliminating walls and barriers to collaborate on a global stage.
Sunday, February 13, 2011
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What Does it Mean to be Social?
Sunday, February 13, 2011
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SOCIAL IS WHYWE ARE HERE
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THE SOCIAL ECONOMY
Social Business
People
SocialSphere
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SocialSphere
People
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SocialSphere
Media
SoftwareNetworks
Sunday, February 13, 2011
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THE SOCIAL ECONOMY
Social Business
PeopleMedia
SoftwareNetworks
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It’s all aboutSocial Business
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Social Business
BRANDSBrands are for and to be experience by people.
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Social Business
PEOPLEPeople are the what and the
why of social business.
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Social Business
TRUSTED RELATIONSHIPS
between brands, people and companies.
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Social Business
GET “STUFF” DONENeed we say more?
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What does it mean to be a social business?
Sunday, February 13, 2011
© 2011 IBM Corporation
What does it mean to be a social business?
Sunday, February 13, 2011
© 2011 IBM Corporation
What does it mean to be a social business?
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Reactive Response
SocialSphere Interactions
Community Engagement
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PublicSocialSphere Interactions
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Reactive response
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Building Community
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EnterpriseSocialSphere Interactions
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Hybrid Solutions
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HybridSocialSphere Interactions
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Hybrid Solutions
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REALTIME
Response
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What is the value of social business?
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Is social business for everybody?
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MISSION
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ProblemDeclining trust between management and employees
Sunday, February 13, 2011
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SolutionSharing +Passive Awareness = Increased Trust
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SpeakingListeningCollaborating
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In ActionHow sharing transforms our business
Sunday, February 13, 2011
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ProblemTop-down decisions have created a stagnant work environment
Sunday, February 13, 2011
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Solution“Open leadership” motivates people and encourages successful social business.
Sunday, February 13, 2011
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Open Leadership“having the confidence and humility to give up the need to be in control while inspiring commitment from people to accomplish goals”
Sunday, February 13, 2011
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In ActionHow has being an open leader changed the way you utilize social technology?
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In Action
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Problem“I spend a lot of time trying to find the right information or resource.”
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SolutionTransform your social sphere into a network of recommendation agents.
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In Action
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Problem“We tried getting social...
but...”
Sunday, February 13, 2011
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SolutionLeadership support and corporate evangelists are critical in effective social business.
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Evangelism
Sunday, February 13, 2011
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REALTIME
Response
Sunday, February 13, 2011
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How to Implement Social Business
Sunday, February 13, 2011
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All social business is NOT created equal
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Develop a “rough” plan
Core strengths
Unique strategyKnow your brand
Listen and talkSunday, February 13, 2011
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Implement
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Intentional collaboration & community
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Encourage employees to collaborate and share
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Processes and Systems must Support Social
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Evangelism
Sunday, February 13, 2011
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It’sdoing business...
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Beyond “the wall”
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Where areyour customers talking about you?
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How are you going to engage your customers?
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Empower people
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Rules of Engagement
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Successful social business takes time.
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Planning is...
Guessing
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To gain is to give up control.
Allow people to take ownership.Be honest.
Your communication is the response you get.
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Build internaland external
SOCIAL VALUE
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Looking ahead...
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Enterprise Solutions
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DON’T FEARWHAT’S NEW
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DON’T STOP BEING SOCIAL...IT’S WHO WE ARE
Sunday, February 13, 2011
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YOUR REACTIONS
Sunday, February 13, 2011
© 2011 IBM Corporation
GET SOCIALBE A SOCIAL BUSINESS SUPERHERO
Sunday, February 13, 2011
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