Download pdf - KARMAYOGA Identity PartI

QUY CHUN LOGO &H THNG NHN DIN HNH NH

KARMA YOGA

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MC LC

1. H thng Logo 3

2. Nhng trng hp dng sai quy cch 12

3. Mu sc 15

4. Phng ch 17

5. n phm vn phng 19

6. n phm thng mi 25

7. n phm truyn thng 28

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H THNG LOGO

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1.1 - Logo ch o

1.2 - H thng li trong logo

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xx9.5 x

2 x

10 x

11.5 x

1.3 - tng thit k logo

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Logo ly cm hng sng tc t hnh nh c Pht Thch Ca ngi thin nh trn ta sen, t th trong Yoga, hnh nh ca git nc.

Font ch trong logo thch ng vi nhng ng chuyn ng mm mi, uyn chuyn trong cc ng tc Yoga.

1.4 - Logo v vng an ton

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Logo phi c bo v trong phm vi vng an ton. Khong cch vng an ton quy c bng kch thc l N ( trong N bng 2 ln kch thc ch a trong cm ch Karma Yoga).

Phm vi ca Logo

Vnh ai an ton ca logo

DISCOVERY

THE MAGIC OF YOGA

DISCOVERY

THE MAGIC OF YOGA

DISCOVERY

THE MAGIC OF YOGA

DISCOVERY

THE MAGIC OF YOGA

1.5 - Logo dng bn & m bn trn nn v sc

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Logo Dng bn c s dng trong cc trng hp nn (background) sng mu.

Logo m bn s dng trong cc trng hp background ti mu.

Ty theo tng trng hp c th s dng logo m bn & dng bn linh hot. Logo khi t trn nn ti hoc sng phi m bo yu t tng phn mnh, r rng.

100 % 90 % 80 % 70 % 60 %

10 % 20 % 30 % 40 % 50 %

1.6 - Logo dng bn & m bn t trn nn mu

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Logo nguyn bn ch s dng trn nn trng.

Trong cc trng hp khc, bt buc phi s dng m bn v dng bn

Trong trng hp sc nn mu ti phi s dng logo m bn.

Trong trng hp sc nn mu sng phi s dng logo dng bn.

1.7 - Logo dng bn & m bn t sai nn mu

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Khi logo t trn nn mu phi m bo yu t v s tng phn.

Trng hp logo m bn trn nn mu qu sng, ko m bo yu t v s tng phn.

Trng hp logo dng bn trn nn mu qu ti, ko m bo yu t v s tng phn.

1.8 - Logo dng bn & m bn trn nh hoc nn hoa vn

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Logo Dng bn c s dng trong cc trng hp nn (background) sng mu.

Logo m bn s dng trong cc trng hp background ti mu.

Ty theo tng trng hp c th s dng logo m bn & dng bn linh hot. Logo khi t trn nn ti hoc sng phi m bo yu t tng phn mnh, r rng.

NHNG TRNG HP DNG SAI QUY CCH

2.1 - Khng c thay i cu trc logo

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Logo chun Karma Yoga Li thay i cu trc( y ch ln trn hnh )

Li thay i cu trc( tch ch lm 2 dng )

Li thay i cu trc( y hnh vo gia ch )

Li thay i cu trc( gin khong cch ch )

Li thay i cu trc( ko to t l ch )

Li thay i cu trc( t ngang ch vi hnh )

Li thay i cu trc( tu tin xa b chi tit logo )

2.2 - Khng c bin dng form, xoay, x lch logo

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Li c bp logo

Li gin ch bp hnhLi quay ngang logo Li xoay ngc logoLi x lch logo

Li ko gin logo Li x nghing logoLogo chun Karma Yoga

2.3 - Trng hp logo b sung

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Cu trc logo quy chun Karma Yoga. Cu trc ny c s dng trong cc khng gian rng, ln thch hp.

Trong cc khng gian qu b, khng th t logo chun vo v s lm cho logo b mt nt v chi tit c trng. V th ph hp vi khng gian chng ta s s dng trng hp logo b sung dng ch dng hnh, cch s dng ny va m bo v tnh hp l trong khng gian va gi c nt c trng ca logo

Trong cc khng gian di v hp, cng s phi s dng trng hp khc t logo. trnh b kch chiu dc logo, ta s dng hnh t pha trc dng ch Karma Yoga. Cch s dng ny va gi c tnh c trng ca logo m vn m bm v tnh hp l khi t trong khng gian.

2.4 - Trng hp c bit (kch thc logo

3 MU SC

3.1- Mu dng cho thit k in cng nghip & Thit k Website

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Khng gian mu nghin cu

Tng mu ch o

C : 100M : 70Y : 0K : 0

C : 80M : 30Y : 0K : 0

C : 25M : 5Y : 5K : 0

R : 0G : 91B : 170

R : 0G : 145B : 208

R : 188G : 218B : 231

#005baa

#0091d0

#bcdae7

Tng mu b sung

C : 20M : 65Y : 100K : 10

R : 186G : 104B : 39

#ba6827

C : 60M : 10Y : 5K : 0

R : 223G : 118B : 39

#df7627

C : 30M : 10Y : 0K : 0

R : 238G : 185B : 143

#eeb98f

PHNG CH

4.1 - Phng tiu Hero - Hero light

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4.1 - Phng tiu Hero - Hero light

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PHNG TIU

Hero regular

ABCEFGHabcefgh 0123456789

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse interdum nunc in velit congue at suscipit tortor consequat. Vivamus nec lacus velit. Nulla facilisi. Nulla mollis elementum augue at semper. Ut dignissim imperdiet ligula a volutpat. Nam sodales, quam ut ultricies venenatis, est metus sollicitudin est, sed facilisis ante massa vitae ipsum. Phasellus at lectus facilisis nisl hendrerit suscipit sit amet vitae nisl.

Hero light



4.2 - Phng ni dung Myriad pro

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PHNG NI DUNG

Myriad Pro regular



Myriad Pro light



4.3 - ng dng phng trong thc t

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FONT TIU :

FONT NI DUNG :

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Maecenas ultrices ante id dolor tincidunt ut commodo purus tincidunt. Aliquam euismod, sem at ultrices interdum, diam justo ullamcorper ipsum, eget posuere lorem leo id tellus. Nunc at dui mauris. Vivamus fringilla lobortis sem ac porttitor. Duis porta convallis placerat. Curabitur sapien libero, mattis quis volutpat a, porta in lacus. Sed in tortor turpis. Phasellus mattis venenatis nisl, eu fringilla tellus suscipit sodales. Integer ac lectus lacus. Maecenas sagittis, eros non ultricies fringilla, nisl massa pharetra metus, ornare blandit magna ipsum ac libero. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse vel elit eget erat tempus rhoncus laoreet ut augue. Vivamus sapien purus, interdum at tincidunt vitae, imperdiet non odio. In interdum, arcu a malesuada facilisis, metus ipsum molestie libero, sed feugiat nibh ante quis dolor. Integer odio neque, dignissim sit amet convallis non, faucibus sed est. Aliquam erat volutpat. Duis mauris leo, tincidunt eu sollicitudin non, congue accumsan est.

Fusce tincidunt faucibus tellus, nec imperdiet augue sagittis ac. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos.

59 Lng H, ng a, H Ni | in fo@k armayoga .com | 84 435 747 087 | 02 103 737 688

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Myriad Pro light

Hero Regular