- 1.TOP 10 MARKETERS 2011ByHarminder Kaur Nanda** SOURCE - Brand
Wagon, Financial Express Page 1
2. Marketing & Marketer It is the process which creates,
communicates, delivers the value to the customer. A person who
identify goods and services desired by consumers, and marketing of
those goods and services. Page 2 3. Top 10 Marketer of 2011
Flipkart Airtel HDFC Star Hero Micromax Tata Nestle Samsung
Mahindra Page 3 4. Page 4 5. Marketing strategy Aggressive
marketing Three Commercial The concept Kids behave like adultsPage
5 6. Page 6 7. Marketing Strategy In 2010 ,the year of rebranding
Latest campaign HAR EK FRIENDZAROORI HOTA HAI Campaign based on
friendship Associated with F1 to strengthening brand F1 has 500
million (Now Airtel has 200million customer) Gaming contest on
pre-paidcustomers(Grid Girls Contest) Free access Twitter on mobile
phone Vision for 2015 will be the most lovedbrand Page 7 8.
Marketing Slogan Weunderstand your world Operational excellence
,customer focus , productleadership and people March-won best
retail bank inIndia (5yrs in row) Strongest bank in asia pacific
July-launch(INFINIA-ultrapremium card) HDFC Interacts
throughFacebook & twitter Page 8 9. Star India It is on the top
with 318 GRPs followed bysony with 240GRPs Marketing Strategy-brand
positioning-RISHTAWAHI,SOCH NAYI Star plus launched its 5 HD
channel With newcorporate logo Launched star plus app for iphone
& ipad(Indias first GEC) Launched star plus globally(With
Englishsubtitles) All film channel (star) unveiled under
newpositioning KARO DIL KI(in sept.) Biggest development-joint
venture star denmedia services with zee turner Person behind the
scenes CEO UdayShankar(elected as president of IndianBroadcasting
foundation) Page 9 10. Hero Motocorp Breakup-HERO HONDA(well known
last27yrs) New company-HERO MOTOCORP Well known Manuals venture New
Company-New plan, third unit inrow,r&d, On global
front-logo(ONE WORLD ONEHERO They emphasis on that they not need
ofHONDA Next logo stress on fearless, stronger & moreconfident
being-(HUM MEIN HAIN HERO)Page 10 11. Tata Motor They never really
needed innovative loud ads This is one of the respectable brand
generation to generation NENO-a gigantic step(a worlds cheapest
car),One year post and pre launch car they did not need any
campaign because of media NENO-innovative marketing compaign-tie up
with banks, credit card facility, quick delivery NENO-sold in
departmental stores Tata motor finally choose the successor to
Ratan Tata s Cyrus mistry(Director &M.D Of Construction company
Shapoorji PallonjiPage 11 12. NANO- Baby of Tata Page 12 13. Nestle
-Not only coffee butmuch morePage 13 14. Nestle India After2009
slowdown company take decision Adopt multipronged strategy
Nestle+(milk & yogurt), Nestle ACTIPLUS Dhai Flagship
brand-Maggi(Me and Meri Maggi) Nescafe(Deepika Padukone & Karan
johar) Kitkat chocolate Polo-Ad compaign change the sale(hole new
fashion,Wendell Rodricks launch 4 polo flavourPage 14 15. Stylish,
strongest marketingstrategy, leading brand. Global revenues- $135.8
billion Smartphones,tablets, leds,smarttvs, netbooks, notebooks
Number 1-smart phoneplayer(2011),they opensmartphone outlets. Brand
successfully beat appleand Sony.Page 15 16. Bombardment of T.Vs ads
Tractor to car company. Smart & intelligent way toconnect
people. Create hype for every new carlaunch Guess the
pricecontest(SUV,XUV-500) Now company has 2 millionfans on
Facebook.Page 16 17. Entered Indian market in2008. Dual sim to
QUERTY TO3G Android smart phones. First ad was-ISLAND-youthcore
target Next ad-I can afford thisphone(A70). Affordable rates. Page
17 18. Top 10 Marketers of 2010 MICROMAX Mahindra & Mahindra
Dominos Facebook Tata Group IPL Twitter Idea Cellular Big bazaar
Cadbury Page 18 19. Page 19
