Millennial B.A.S.E.C.A.M.P.
2016 Idea Share Chris CielewichSVP & GM of Independent Pharmacy, FLAVORx
Linked In: www.linkedin.com/in/chriscielewich/
Twitter: @ccielewich5
Be AdaptiveEmbrace Social Media
Be StrategicStop, Collaborate, & Listen
Be EngagingStop, Collaborate, & Listen
Be Convenient
Be ActiveGet involved in the Community
Be MemorableReinvent the Treasure Chest
Be Profitable
Lifetime Value of a Customer = avg $ spent X # visits per yr X # of years
Ask yourself these 3 questions:
• How much does it cost to acquire a new patient?• How much does it cost to retain that patient?• How much would it cost if we lost that patient?
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