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Mini Lesson on SEOSearch Engine Optimization
Ann Treacy
www.byteoftheweek.com
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Search Engines Like:
1. Lots of repeated keywords on web page
2. Lots of good links to your web site
3. Regular updates
4. Quick download
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Focus on Keywords
• Come up with 10 keyword phrases– Your name– Program names– Terms people use to
find someone like you– Location if appropriate
• Check popularity of terms
http://www.keywordspy.com/
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Use the Keywords
• TITLES!• Graphics don’t count• Use text on pages• Have good 10-20
word description of yourself to share
http://www.webconfs.com/search-engine-spider-simulator.php
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Look at the Links
• See who links to you www.linkpopularity.com
• See who links to the competition
• Make sure your partners link to you
• Ask people to link to you• Get into social media
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Fresh Content
• Making even small changes will help• Making small changes that build your
content are even better• Real Time Search?!
– Same rules apply (keywords, links/followers, freshness)
– Getting hotter!
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Questions
Thank you!