★ Increase mobile video-streaming★ Move towards convenience★ Increase use of live-streaming
platforms
★ Awareness ★ Use
2
They seek for adventure.
They expect technology to work simply.
They are a socialgeneration, and socialize
while consuming. 3
Encourage prospective customers to download the application and log in with their TV provider credentials.
Create awareness that Fox Sports GO is a free way to watch live sports on the go, no matter where you are, by signing in with your TV provider information
Encourage new and existing users to use the app frequently, rather one time only.
4
Bathroom creates a lot
of buzz
98%(40% more than
any other media)
78% recalled 1 or more bathroom ads
=
10
$350,000
75%
$350,000 3 times3 times($1,750 per urinal + α)
of customers at the venue
75%
(views necessary to call to action)
11
- In order to provide memorable moments through special experiences
- Unconsciously increase awareness of the public
- Long rides will allow our
message to resonate with
passengers
- Metro Users - Pedestrians
- No interruption from any other brands to fully engage the rider
- Wrapping the entire interior
will ensure your message is
viewed by the riders no
matter where they are
seated, thus making a lasting
impression
13
$200,000 +/- 3,000,000 per month (Blue + Expo line)
- This only accounts for inside ads. Outside will have exponentially more views
Around $8,500 per bus per month
14
: Geared towards hard-core sports fans
: Geared towards average shoppers/ visitors of The Grove
- High volume due to Holiday season
: helps develop positive attitude towards the product and the brand by reinforcing the exclusive content in the app and the emotional appeal of accessing content of your favorite players and teams.
16
+/- $76,000$20,000 for Blake Griffin$6,000 on-site rep$50,000 for hardware, software, and installation
18 Million shoppers throughout the year
- Highest volume center on the West Coast
-
17
“Engagement with Promoted Tweets translates to higher
brand favorability and purchase intent.”
+53%
+30%
18
Start: September 2016End: September 2017
Duration: 12 months
Start: September 2016End: March 2017
Duration: 6 months 19