Peter Choi MSc MBCS PMP CISA CISSPManaging DirectorCo-founder of Snapshock and Hiwave Dry Seafood

海味軒 | 香港海味燕窩網上專門店

http://hiwave.starrygift.com• Family business for 3 gens• Physical store at Sai Kung• iPhone apps – soup recipes “日行一膳”• Featured in Google “The Connected Harbour”

http://www.connectedharbour.hk

Which ones do you use?• Facebook• Instagram• foursquare• whatsapp• apple news• ebay• new town plaza• jobsdb• openrice• Nike• Pokerist• angrybirds• Pizzahut• …

Location

People Content

Utility

People

• Facebook• Twitter• Path

‘What I shared is still mine.’Personal fame related

Fragmented time

Location

• Foursquare• Yelp• Jiapang

Still personal (check-in, find friends…)Fragmented time

Content

• Wikipedia• Google• catalogue / ebook / magazine / news

Massive information, really massiveAlready a trusted brand

Keep updating huge cost

CRITICAL MASS PROBLEM

Utility

• Google Map• Whatsapp• Skype• Evernote• Snapshock

Specific functionalityHarder to monetize

Game

• Angrybird• Cut the Rope• Draw Something

Standalone game titleHigh development cost

Semi Conclusion

• Absolutely consumer centric• Spontaneous market• Make it personally attaching• Content on demand• Focus on user experience and UI design

iPhone vs Android?

iPhone vs Android?

iPhone vs Android?

Monetization

• Pricing ( paid / free )• In-app purchase• Platform content• Advertisement

Features

• Camera• GPS• Push Notification• Sharing (Facebook / Twitter / 微博 api)• Mobile Payment

Mobile payment

• Square• Paypal• NFC

Analytics

Mobile Web

Video

What Now?

• Get an IT team / vendor (w/ marketing knowledge)

• Arrange in-house operation staff• Manage your online presence• Be ready for young customers• Be accessible

Thank You!

(852) 3583 0762Peter Choi

Palapple (HK) Ltd.