Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Jon Bentley Incisive Media
13th November 2012
Mobile Strategies Breakfast Briefing:
Multi-screen – customer focused
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Can you remember a world without mobile?
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
“Have we all become cyborgs without even knowing it?” The Digital Human, Radio 4
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Multi-screens
Tablet
Two hands
Gestures
Linear task
Lean back
immersive
Computer
Desk
Type and Pointer
Multi-task
Lean forward
Practicality
Smart Phone
One hand
Digit
Multi function
On demand
Compulsive
All have a web browser, mail client, apps and digital issues!
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Web sites
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Tablet editions
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Touch screen optimisation
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Smartphone optimisation
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Specialist applications
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Top Ten Top Stats
1. 25 mobile optimised sites
2. 500k visitors each month – and growing
3. 5 minutes dwell time per visit
4. 12% of total traffic across all devices
5. 12 touch optimised sites
6. 17+ pages viewed per visit
7. 5 tablet editions in store – and a production schedule for every magazine
8. 30 minutes+ dwell time per visit
9. m. sites a major source for lead generation on main sites
10. Dominated by the iPad and the iPhone
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
We are tracking our audience across all devices and screens
Main sources of our analytics
- Google Analytics and Webtrends
- E-dialog and Adestra
- Doubleclick ad serving
- Qualitative surveys
We are also using third parties like Quantcast
Our goal is multi-device and multi-channel attibution
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
A fantastic internal team
Mark Goddard – Head of UX
Jeremy Simmons – Head of Digital Marketing programmes
Darren Sharp – Head of Ad Operations
Sid Shah – Analytics Manager
A central hub of excellence
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Tablet enabled analytics
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Tracking device use across mobiles
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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
We must not get blinded by big data - this is still about more people doing more business with and through our brands
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More creative formats
More conversions and transactions
A better customer experience across multiple screens
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Thank You @bent0s